A Transaction‐Efficiency Analysis of an Internet Retailing Supply Chain in the Music CD Industry*

The emergence of the Internet may have fundamentally altered the mechanisms underlying information exchanges between sellers and end consumers. However, little attention has been given to the impact these mechanisms have on the efficiency of supply chain operations. This paper begins to address this deficiency in the literature by evaluating supply chain transaction efficiency effects from Internet purchases by consumers. It develops and empirically tests a theoretical framework examining the role Internet purchases have in establishing transaction‐efficiency levels in product exchanges involving sellers, placed at different supply chain echelons, and consumers. The theoretical framework integrates the transaction‐cost and internet economics, inter‐organizational information systems, and supply chain management literatures. Empirical testing, via structural equation modeling, is based on archival data in the Internet music CD market. The results show that Internet‐mediated purchases by consumers allow for greater transaction efficiencies when inventory ownership is postponed farther upstream in the supply chain and supply chain echelons are disintermediated. The results also indicate that channel structure configuration, defined by the supply chains' Internet retailing echelon, moderates these transaction efficiency effects.     

Utility‐consistent Brand Demand Systems with Endogenous Category Consumption: Principles and Marketing Applications*

This paper introduces the design and implementation of utility‐consistent, brand, and category demand systems. It extends formal demand analysis to the area of brand and category demand, which directly concerns marketing researchers and managers. The proposed brand demand system is a set of interrelated demand functions that are derived explicitly from a utility function describing consumer preferences. The model generalizes by the integration of category expenditures, which are determined endogenously. The theoretical plausibility of the proposed demand model is demonstrated first and, subsequently, brand and category level systems are derived. Econometric methods for estimating the systems are also developed and illustrated in empirical data. The results yield empirically determined, quantitative insights into the structure of consumer demand for brands and product categories. The proposed approach has the attractive feature of structuring the interdependencies of consumer decisions and ensuring an explicit role for theory in applied research.     

MODELING LEARNING CURVE AND LEARNING COMPLEMENTARITY FOR RESOURCE ALLOCATION AND PRODUCTION SCHEDULING*

Research on learning effects in mathematical programming models for optimum resource allocation has called attention to the difficulty in solving such models in their original nonlinear form. In this paper, systematically varying sizes of linear segments are designed to approximate productivity changes along the learning curve, and a single separable linear programming model is developed. With production complementarity and learning transmission between products, a more realistic resource allocation and production scheduling problem emerges. Two cases of learning transmissions are considered, and the model design process, which defines a decision problem that can be solved by a simplex algorithm, is demonstrated.     

ESTIMATION OF MISCLASSIFICATION PROBABILITIES IN THE LINEAR PROGRAMMING APPROACHES TO THE TWO-GROUP DISCRIMINANT PROBLEM

Expressions for misclassification probabilities are derived under a contaminated multivariate normal model for the linear-programming approaches to the two-group discriminant problem.     

The Influences of User Characteristics on Performance in a Logistics DSS Application

Decision Support Systems (DSS) are widely used in logistics decision applications, and a large number and variety of systems are commercially available. We investigate the contributions of user characteristics including experiences, data preferences, intuition, and effort to decision performance in a logistics DSS context. The study includes a laboratory experiment in which decision makers with varied experiences used a DSS to make facility network design decisions for problems of varying complexity. Two variants of the DSS are utilized in order to examine the interactions of a DSS decision aid with user characteristics. We find that intuition and effort are associated with decision-making performance. High analytic ability is not related to intuition, however. Education and previous experience are associated with performance. Yet these characteristics are also unrelated to intuition. Decision makers who highly value disaggregated data provided by the DSS tend to perform poorly. Also, the results suggest that the effects of users' experiences and preferences on performance are influenced by an analytical decision aid.     

Interface Style and Training Task Difficulty as Determinants of Effective Computer-Assisted Knowledge Transfer*

The transfer of expert knowledge to novices is one means of improving decision quality. Research needs to identify (1) the knowledge to be transferred to novices, and (2) the best method for transferring that knowledge. Studies that compare the judgment behavior of experienced and novice auditors address the first issue. The present study addresses the second issue in the context of using a computer-assisted training (CAT) program. CAT was selected for study because of evidence that it can both improve the effectiveness and reduce the costs of training. An experiment was conducted in which two factors were manipulated: (1) the design of the human-computer interface of the CAT program, and (2) the content of training tasks. The judgment of interest involved causal reasoning about the relationships between various internal control procedures and possible errors. The results indicate that alternative styles of interaction with a CAT program differ in terms of learning effectiveness. In addition, there was also evidence that training task content affected learning.