关于职业学校实施品牌战略的思考

创建学校品牌有助于提高生源质量,提高教学质量,提升职业学校形象。     

马汉和他的“海权论”

阿尔弗雷德·塞耶·马汉在其代表作《海权对历史的影响，1660—1783}中，奠定了“海权论”的基础：1．海权在一个民族和国家的形成过程中扮演了极其重要的角色；2．海权体系由各机构、设施、商船和海军舰队所组成；3．在国家各种力量中，海军是最重要的力量；4．海军的战略目标是在一场决战中打垮敌方舰队，夺取“制海权”；5．海军是美国争霸世界的基础。     

外国新闻史教材存在问题及对策分析

外国新闻史是新闻传播类专业本科阶段的必修课,师生共同关心教材的选用。综观目前正规出版的教材,问题不容忽视,包括翻译不规范、基本史料表述不一、史观带有浓厚的意识形态色彩等。这些问题给学生带来困惑,给教学带来困难。解决的办法首先是要重视规范,遵守约定俗成的规则,其次要改变既有思维,学会客观、理性地对待他国新闻传播史。     

浅谈加强大学生文化素质教育的若干策略

加强大学生文化素质教育是中国高等教育改革的一项重要内容，学生思想政治工作者在这方面的积极影响既有直接的一面，又有间接的一面。充分发挥思想政治工作者的积极作用，是提高大学生文化素质教育实效性的重要举措。     

农业产业化龙头企业可持续发展战略研究——基于郑州市农业龙头企业发展的分析

农业产业化龙头企业发展到现在,迫切需要建立起自己的发展战略体系,以指导企业未来的经营与发展,使企业更好地适应越来越严峻的竞争形势。通过对郑州市农业龙头企业可持续发展问题的分析,提出我国农业产业化龙头企业可持续发展的战略。     

“春秋笔法”与唐代小说叙事谋略探微

唐代尚史之风弥漫于文坛,造就了小说家特定的知识结构,从而赋予他们以突出的"史才";而许多唐代小说又多与当时的政治现实密切相联,为能自由地抒情言志、寄寓褒贬,于是源于历史叙事传统的"春秋笔法"便成为唐代小说家重要的叙事谋略."春秋笔法"的内涵为:作者不作论断,而是将自己的主观褒贬暗寓于客观冷静的叙事之中;叙事隐晦深曲,讲究匣剑帏灯、旁敲侧击.此二法在唐代小说中得到了充分显示.     

民族传统知识的法律保护初探

当前,我国民族传统知识的法律保护面临着相当严重的问题,《著作权法》、《文物保护法》、《商标法》、《专利法》等法律对民族传统知识的保护都不充分,存在诸多困难与不足。为此,我国应根据民族传统知识的特征,制定和完善保护民族传统知识的国内法和民族自治地方自治条例,在保护目的、权利主体和客体、内容、期限、侵权行为及其责任等方面做出明确规定,进而有力地保护与促进民族传统知识的正常利用和可持续发展。     

Leveraging the common and outsourcing the distinct: institutional difference and multinational company identity in emerging economies

ABSTRACT

This paper explores the challenges of outsidership faced by multinational companies (MNCs) accessing emerging economies. The paper departs from popular conceptualisations of culture drawing instead on social identity theory as part of an institutions-based view, to explain how employing a singularities approach can allow the identification of commonalities of Indianness and Australianness that can be leveraged to ameliorate negative socially embedded business norms that pose a challenge to MNC success in emerging economies. This study shows that despite recognised formal (regulatory) and informal (cultural) differences, managers of Australian MNCs operating in India were able to innovatively identify and exploit cultural commonalties/singularities to ease cultural adjustment and mitigate intergroup conflict, allowing them to achieve an innovative institutional fit. The paper discusses how, using this approach, sole-venture MNCs can access many of the benefits provided by collaborative entry modes while preserving MNC identity. We further propose that the singularities approach can provide a valuable starting point to develop culturally appropriate competence training initiatives.     

Strategic Design Responsiveness: An Empirical Analysis of US Retail Store Networks

This study uses a service operations management (SOM) strategy lens to investigate chain store retailers' strategic design responsiveness (SDR)—a term that captures the degree to which retailers dynamically coordinate investments in human and structural capital with the complexity of their service and product offerings. Labor force and physical capital are respectively used as proxies for investments in human capital and structural capital, whereas gross margins are proxies for product/service offering complexity. Consequently, SDR broadly reflects three salient complementary choices of SOM design strategy. We test the effects of “brick and mortar” chain store retailers' SDR on current and future firm performance using publically available panel data collected from Compustat and the University of Michigan American Customer Satisfaction Index databases for the period 1996–2011. We find that retailers that fail to keep pace with investments in both structural and human capital exhibit short‐term financial benefits, but have worse ongoing operational performance. These findings corroborate the importance of managers strategically maintaining the complementarity of design‐related choices for improving and maintaining business performance.     

An improved alternative estimation procedure for current population mean in presence of positively and negatively correlated auxiliary variables in two-occasion rotation patterns

Abstract

The present study confirms the influential role of a positively and a negatively correlated auxiliary variables in enhancing the precision of estimates of current population mean in two occasion rotation (successive) sampling. Exponential-type estimators of current population mean have been proposed for three different situations: (i) the information on a positively correlated auxiliary variable is readily available on both occasions (ii) the information on a negatively correlated auxiliary variable is readily available on both occasions and (iii) the information on both positively and negatively correlated auxiliary variables are readily available on both the occasions. The characteristics of the proposed estimators have been explored and their efficacious performances are compared with the natural and recent contemporary estimators. Optimum replacement strategies of the proposed estimation procedures have been formulated. Simulation and empirical studies are carried out to justify the proposition of the proposed estimators and appropriate recommendations have been put forward to the survey practitioners.