Fusion Product Planning: A Market Offering Perspective*

Devices that integrate multiple functions together are popular in consumer electronic markets. We describe these multifunction devices as fusion products as they fuse together products that traditionally stand alone in the marketplace. In this article, we investigate the manufacturer's fusion product planning decision, adopting a market offering perspective that allows us to address the design and product portfolio decisions simultaneously. The general approach adopted is to develop and analyze a profit‐maximizing model for a single firm that integrates product substitution effects in identifying an optimal market offering. In the general model, we demonstrate that the product design and portfolio decisions are analytically difficult to characterize because the number of possible portfolios can be extremely large. The managerial insight from a stylized all‐in‐one model and numerical analysis is that the manufacturer should, in most cases, select only a subset of fusion and single‐function products to satisfy the market's multidimension needs. This may explain why the function compositions available in certain product markets are limited. In particular, one of the key factors driving the product portfolio decision is the margin associated with the fusion products. If a single all‐in‐one fusion product has relatively high margins, then this product likely dominates the product portfolio. Also, the congruency of the constituent single‐function products is an important factor. When substitution effects are relatively high (i.e., the product set is more congruent), a portfolio containing a smaller number of products is more likely to be optimal.     

The Differential and Contingent Impact of Concurrency on New Product Development Project Performance: A Holistic Examination*

This article comprehensively examines how the four facets of new product development (NPD) concurrency, consisting of process and product concurrency groupings, influence NPD project performance under the five contextual conditions of (i) location of product in family stream, (ii) project size, (iii) stage in the product life cycle, (iv) innovativeness of the product, and (v) predictability of market demand. Using data from a large sample of NPD projects in multiple industries, there is support for this hypothesized four‐faceted structure of concurrency, consisting of process and product concurrency groupings, thereby contributing new knowledge to the concurrency literature. All four facets of concurrency display a contingent impact on NPD project performance, even though individual effects vary according to the specific contextual variable under consideration. In particular, the process concurrency facet of dynamic iterative routines was universally effective across all five contextual variables, while the product concurrency facet of cross‐functional coordination was effective in significantly influencing at least one NPD project measure. This article also reports similar, but less strong, contingency patterns, with respect to the process concurrency facet of the implementation of downstream coordination and the product concurrency facet of the use of computer‐based integrated design tools. Theoretical and practical implications of our results are also offered.     

Managing Product Rollovers

We study the product rollover strategy decision, where a firm decides whether to phase out an old generation of a product to be replaced by a new with either a dual or single roll. Our model considers a final build of the old product and preannouncement of the new, and incorporates dynamic pricing and inventory decisions. We find that the optimal price path closely follows changes in reservation price curves for the two products over time. We also identify the drivers of the rollover strategy decision, finding that lower market risk (faster diffusion, higher market responsiveness to preannouncements) and higher performance improvement for the new generation are associated with the single roll strategy.     

面向产品全生命周期的保证成本预测系统

随着市场竞争日益激烈,产品保证成本预测所依赖的数据需要根据反馈情况不断更新,对产品整个生命周期中的保证成本预测进行集成管理显得十分重要。本文提出了基于网络、集成技术,等一系列预测方法和管理模式的保证成本预测系统,并介绍了其系统架构、实现的关键技术:浏览器技术、中间件技术、数据库技术及其功能实现方式。     

Designing Products for Adaptability: Insights from Four Industrial Cases

Developing products that are more easily adaptable to future requirements can increase their overall value. Product adaptability is largely determined by choices about product architecture, especially modularity. Because it is possible to be too modular and/or inappropriately modular, deciding how and where to be modular in a cost‐effective way is an important managerial decision. In this article, we gather data from four case studies to model effects of firms’ product architecture decisions at the component level. We optimize an architecture adaptability value (AAV) measure that accounts for both the benefits of more architecture options and the costs of interfaces. The optimal architecture prompted each firm to rearchitect an existing product to increase its expected future profitability. Several insights emerged from the case evidence during this research. (i) Although decomposing an architecture into an increasing number of modules increases product adaptability, the amount of modularity is an insufficient predictor of the adaptability value of a system. AAV, which also accounts for interface costs, provides an improved measure of appropriate modularity. (ii) Managers can influence the path of architectural evolution in the direction of increased value. This influence may diminish but does not disappear as products become more mature. Also, modularity and innovations coevolved, as the new modularizations suggested by AAV optimization prompted and guided searches for further innovations. (iii) When presented with the concepts of options, interface costs, and AAV, the firms’ designers and managers were initially skeptical. However, in each case, the modelers were able to rearchitect an actual product not only with increased AAV by our model (theoretical improvement) but also with actual future benefits for their firm. Postproject reports from each firm confirmed that the AAV modeling and optimization approaches were indeed helpful, equipping them to increase the adaptability, cost‐efficiency, lifespan, and overall value of actual products. The evidence suggests that firms can benefit from designing products for adaptability, but that how they do so matters. This study expands our understanding of modularity and adaptability by illuminating managerial decisions and insights about appropriate approaches to each.     

基于 BP 神经网络的唐山房价预测

2014年以来，全国房地产市场形势错综复杂。虽然大多数城市房价继续上涨，但相对去年高歌猛进的涨势，今年上半年的房价上涨温和，涨幅明显收窄，环比下降的城市数不断增多。未来房价的走势众说纷纭，结合唐山市的具体情况，利用B P神经网络对唐山2014年的房价做出预测。     

Does it pay to be eco? The mediating role of competitive benefits and the effect of ISO14001

Eco-innovation has become an important instrument to help companies reduce their environmental impact and gain a competitive advantage in increasingly competitive environments. Despite recent research conducted in this field, findings concerning the relationship between eco-innovation and firm performance remain conflicting, inconclusive and incomplete. This study aimed to clarify this relationship by incorporating competitive benefits as a mediator between eco-innovation and firm performance. Three core questions are examined: How does eco-innovation influence competitive benefits and firm performance? Do competitive benefits mediate the relationship between eco-innovation and firm performance? How does ISO14001 influence competitive benefits and firm performance? The study finds that competitive benefits mediate and strengthen the relationship between eco-innovation and firm performance. In addition, the results reveal that ISO14001 positively affects competitive benefits and thus leads to greater competitive benefits, while the association between ISO14001 and firm performance is not found to be statistically significant. The paper concludes with a discussion of implications for policy makers and companies, limitations, and future research directions.     

Produktdiversifizierung und Unternehmenserfolg: Nutzung der Forschungsdatenzentren der Statistischen ?mter

Zusammenfassung: Im Rahmen seiner industrie?konomischen Forschung beabsichtigt das DIW Berlin das Verhalten von Unternehmen auf den Produktm?rkten intensiver zu analysieren. In einem ersten Schritt soll der Zusammenhang zwischen Produktdiversifizierung, der Einführung neuer Produkte und dem Erfolg von Unternehmen im verarbeitenden Gewerbe untersucht werden. Dies soll mit Hilfe einer ?konometrischen Panelanalyse auf der Grundlage von Mikrodaten von Unternehmen erfolgen. Statt des in der Arbeitsmarktforschung üblichen Employer-Employee Datensatzes wird für diesen Zweck ein Producer-Product Datensatz ben?tigt. Erstmals sollen diese Mikrodaten im Rahmen einer Panelanalyse durch die Forschung ausgewertet werden. Dabei werden zwei getrennt durchgeführte Erhebungen, die Kostenstrukturerhebung und die Produktionserhebung, für einzelne Unternehmen zusammengefasst. M?glich wird dieses Forschungsvorhaben durch die Nutzung des auf Empfehlung der Kommission zur Verbesserung der informationellen Infrastruktur neu eingerichteten Forschungsdatenzentrums (FDZ). Das vorliegende Papier berichtet über das Forschungskonzept und die bisher erfolgten Schritte bei der Nutzung der Forschungsdatenzentren des Bundes und der L?nder am regionalen Standort Berlin.

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Summary: For a better understanding of the strategies of firms on their product markets, the DIW Berlin intends to intensify the analysis on the relationship between product diversification, including the introduction of new products and the success of firms. It is planned to do this by applying econometric panel methods on micro level data for German manufacturing enterprises. For this objective, it is necessary to create a producer-product database. This affords the merging of two different datasets of the system of surveys in manufacturing for Germany. The cost structure survey supplies information on the operating surplus of individual firms, while the production survey supplies the information on the goods produced by these firms. Conducting such an ambitious project has now been made possible in using the newly installed Research Data Centres (FDZ) for Germany. This paper gives an overview on the research project and on first experiences with the use of the local Research Data Centre in Berlin.

     

Asymptotic Throughput in Discrete‐Time Cyclic Networks with Queue‐Length‐Dependent Service Rates

Abstract

For a discrete‐time closed cyclic network of single server queues whose service rates are non‐decreasing in the queue length, we compute the queue‐length distribution at each node in terms of throughputs of related networks. For the asymptotic analysis, we consider sequences of networks where the number of nodes grows to infinity, service rates are taken only from a fixed finite set of non‐decreasing sequences, the ratio of customers to nodes has a limit, and the proportion of nodes for each possible service‐rate sequence has a limit. Under these assumptions, the asymptotic throughput exists and is calculated explicitly. Furthermore, the asymptotic queue‐length distribution at any node can be obtained in terms of the asymptotic throughput. The asymptotic throughput, regarded as a function of the limiting customer‐to‐node ratio, is strictly increasing for ratios up to a threshold value (possibly infinite) and is constant thereafter. For ratios less than the threshold, the asymptotic queue‐length distribution at each node has finite moments of all orders. However, at or above the threshold, bottlenecks (nodes with asymptotically‐infinite mean queue length) do occur, and we completely characterize such nodes.     

Is there early take-off phenomenon in diffusion of IP-based telecommunications services?

Traditionally, the diffusion of telecommunications services has been considerably affected by the presence of critical mass and network externalities, and thus has shown the so-called “late take-off” phenomenon. However, as telecommunications networks evolve from circuit switching to packet switching, especially IP networks, and thus enabling diverse new services, it seems these traditional telecommunications diffusion patterns are changing. By comparing the diffusion of IP-based services with those of circuit-based services and durable goods, we have found the late take-off phenomenon is not involved in the diffusion of newly introduced IP-based services. Moreover, we concluded that the diffusion of IP-based services is much faster than that of durable goods, thus showing an “early take-off” phenomenon. Based on this empirical result, we suggest that telcos (telecommunications companies) and (ISPs) Internet service providers should pay as much attention to the growth stage as the introduction stage in their development, in order for their IP-based services to be successful in the market.