政策及经济环境对企业投资决策方法选择的影响

本文使用结构方程方法,基于问卷调查结果,对政策和经济环境变化对于企业投资决策方法选择的影响进行了研究。研究结果表明,政策环境对企业投资决策方法有影响,在政策因素变化条件下,上市公司回避使用净现值方法;经济环境对于企业投资决策方法影响不大,论文分析结果没有表现出经济因素是否变化对投资决策方法选择有明显影响。     

顾客关系、信任与顾客对服务失败的反应

优异的服务质量是建立长期顾客关系的重要手段。本文通过实际调查,分析了服务质量的两个维度--结果质量和过程质量对顾客满意度和重购意愿的影响,并探讨了顾客关系和信任感在服务评价和顾客反应方面的作用。研究发现,服务过程和服务结果间存在交互作用,顾客关系对服务质量的影响发挥着调节功能,信任感经由服务结果而影响顾客的反应。     

略论城市集中供热收费难的原因及解决办法

集中供热的发展没有同市场取向的改革相适应 ,导致热费收缴难 ,集中供热难以正常运行。应构筑适应社会主义市场经济的集中供热运行机制 ,推行供热市场化 ,并建立城市供热保障发展基金     

立足服务 改革基层人口计划管理机制

基层人口计划是各级人口计划的基础 ,也是落实人口计划时的执行计划 ,它直接影响到家家户户。现行基层人口计划的管理措施中 ,有些地方亟待完善。改革现行基层人口计划管理机制 ,让群众自愿选择生育时间已成为计划生育工作发展的必然要求     

“三合一”型政府管理模式:现实与理论的全景式展示

建设法治型政府、责任型政府和服务型政府是我国政府进行政府改革的有益尝试,是用新的价值取向和路径选择对传统政府管理模式进行根本性或方向性的调整.本文将对这三种政府管理模式作一番现实考量和理论分析,以求正确处理好它们之间的关系,努力彰显出它们在目前我国市场经济发展水平和社会整体发展水平中的本色和个性,并使其相辅相成、相互促进,塑造"三合一"型政府管理模式,可以实现社会理想的崇高意蕴,契合"和谐社会"的构建,这对促进我国经济社会协调发展和全面进步,具有重大的理论和实践意义.     

赫德与中国海关

赫德在中国工作长达52年，他兴办了近代海关，使关税成倍增长；设置了近代助航设备，便利了航运；创办了近代高等学校，设置了天文台、物理实验室；翻译了西方书籍，引进了西方科技；兴办了近代邮政，为中国培养了各方面的人才。成效卓著。他曾受到清政府多次表彰，官至太子太保，以肯定他为中国近代化作出的巨大贡献。     

Customer Use of Virtual Channels in Multichannel Services: Does Type of Activity Matter?

Many firms have recently adopted virtual channels, based most notably on the Internet and the phone, to complement the delivery of services to their customers by their existing physical facilities. The success of such multichannel (MC) strategies relies on the alignment of service design decisions—namely those concerning the allocation of service activities to virtual channels—with customers’ MC behavior. Although prior studies have looked at the intensity with which customers use virtual channels, they have not addressed virtual channel use for different types of service activities. In our study, we investigate whether customers’ use of virtual channels for MC services varies with the type of service activities they engage in, and if so, in what way. In doing so, we address two objectives. First, we investigate the impact of accessibility to the physical channel on the degree of use of virtual channels (Internet and phone, aggregated) for different types of activities. Second, we look at channel preferences (Internet vs. phone) for different types of activities when customers do resort to virtual channels to conduct activities. To address our objectives, we develop and test hypotheses regarding customers’ use of virtual channels based on the match between activity attributes (complexity and volume) and channel attributes (access efficiency, interface efficiency, interface richness). Using data from a MC bank, we find that the impact of accessibility to physical channels (specifically, customer distance) on customers’ use of virtual channels, as well as the relative use of Internet versus phone, depend on the type of activities.     

A Stochastic Goal Program for Employee Scheduling*

Deterministic goal programs for employee scheduling decisions attempt to minimize expected operating costs by assigning the ideal number of employees to each feasible schedule. For each period in the planning horizon, managers must first determine the amount of labor that should be scheduled for duty. These requirements are often established with marginal analysis techniques, which use estimates for incremental labor costs and shortage expenses. Typically, each period in the planning horizon is evaluated as an independent epoch. An implicit assumption is that individual employees can be assigned to schedules with as little as a single period of work. If this assumption violates local work rules, the labor requirements parameters for the deterministic goal program may be suboptimal. As we show in this research, this well-known limitation can lead to costly staffing and scheduling errors. We propose an employee scheduling model that overcomes this limitation by integrating the labor requirements and scheduling decisions. Instead of a single, externally determined staffing goal for each period, the model uses a probability distribution for the quantity of labor required. The model is free to choose an appropriate staffing level for each period, eliminating the need for a separate goal-setting procedure. In most cases this results in better, less costly decisions. In addition, the proposed model easily accommodates both linear and nonlinear under- and overstaffing penalties. We use simple examples to demonstrate many of these advantages and to illustrate the key techniques necessary to implement our model. We also assess its performance in a study of more than 1,700 simulated stochastic employee scheduling problems.     

Marketing Communication Intensity Across Industries

Marketing communication intensity (i.e., the ratio of advertising and promotional expenditures to sales) has been an important topic for both business managers and academics. Here, we investigate cross-sectional and time-series variation of communication intensity due to: type of offering (product versus service) and type of market (consumer versus industrial). Overall, we find that both of these factors affect variation of communication intensity across industries and over time. However, the effect of market type is much more dramatic than the effect of offering type. Such knowledge about patterns in communication intensity levels helps managers make decisions about how much to spend on advertising and promotion.     

A Rejoinder to Forman on AHP,with Emphasis on the Requirements of Composite Ratio Scales*

In an earlier paper [11], the problems of rank reversals and invalid composite priorities in AHP were addressed by modifications to the AHP procedure. That solution was subsequently criticized [5]. In this paper, we rebut these criticisms, and we show how rank reversals in AHP can arise merely from the process of normalizing local priorities.