市场营销专业教学改革的探讨

根据对新世纪市场营销人才的要求,探讨了市场营销专业在教学方法、教学组织形式、教学过程管理以及教学手段几方面的改革思路。     

关于有效促进社会公正的几个问题

本文认为:(1)为了顺利地推进改革,为了中国社会经济持续、有效和健康的发展,就必须适应新的历史条件,顺应民意、顺应现代社会的基本趋势,把社会公正放到一个突出的位置。(2)在中国现阶段应当开始建立一个初级的社会公平保障体系。初级社会公平保障体系的基本特征是低水准、广覆盖、有实效。对于国家来说,近期需要做的事情可以分为两大块,一是国家的直接投入,二是国家的立法、监督、执行和引导。(3)有一些根深蒂固的观念在妨碍着我们重视社会公正问题。这些观念主要包括:“原始积累不可避免”,“国家财力不足”,“重视公正便会妨碍效率”,因此我们必须对这些观念进行一番必要的反思。(4)要想构建一个公正而和谐的社会,就必须培育一个庞大的中等收入者人群,形成一个“两头小,中间大”的橄榄型的社会结构,那么社会就会变得越来越稳定了。     

The social responsibility of organizations: Perceptions of organizational morality as a key mechanism explaining the relation between CSR activities and stakeholder support

Prior research on Corporate Social Responsibility (CSR) has documented how specific CSR activities relate to responses of relevant stakeholders, mainly examining employees. However, it is as yet unclear whether these findings generalize to other types of CSR activities or to responses of other stakeholder groups. In fact, results from studies to date also show inconsistent effects in need of further explanation.In this contribution we offer a new perspective on this literature. We extend current insights on organizational CSR activities and stakeholder support, by elaborating on the psychological mechanisms that can explain these relations. We draw together recent developments on organizational anthropomorphism with insights on organizational identification, to argue that the impact of CSR activities on a broad range of stakeholder responses depends on perceptions of organizational morality. We connect prior work on organizational ethics, CSR, and stakeholder support, to social psychological theory and research on impression formation, impression management, and impression updating. This new perspective allows us to broaden the current debate on CSR and stakeholder support.Building on this analysis, we propose a new model that offers a roadmap for future research. We explain the impact of organizational CSR on stakeholder responses, by highlighting perceived organizational morality as a key mediating variable. We then proceed to consider likely moderators of this relation distinguishing between (a) characteristics of the organization, (b) characteristics of (communications about) CSR activities, and (c) characteristics of the perceivers. On the basis of this extended model we develop specific predictions, and review initial evidence supporting these prediction.     

Leveraging middle managers’ brokerage for corporate entrepreneurship: The role of multilevel social capital configurations

Building on recent efforts to bring a socio-political perspective to social capital research, we develop and test a multilevel framework that explains why middle managers who occupy brokerage positions differ in their ability and willingness to engage in entrepreneurial behavior. More specifically, we provide a contextualized understanding of the links among middle managers' brokerage, their political-support ties, and their personal initiative. Results derived from data on 383 middle managers and 72 top managers in 34 business units indicate that political-support ties with top managers strengthen the relationship between middle managers’ brokerage and personal initiative. However, this positive effect depends on the social capital resources available in the focal business unit. It is attenuated in business units with a supportive and trusting social context and amplified in business units with high levels of internal connectedness. By uncovering these incompatibilities and complementarities, our study demonstrates the value of accounting for different social capital configurations and the interplay of their inherent social capital resources when examining the effects of brokerage on corporate entrepreneurship.     

设立村级河长提升农村水环境治理绩效了吗?——基于倾向得分匹配(PSM)的反事实估计

农村水环境长期存在“边治理、边衰退”和地方政府监管乏力问题,通过广泛设立村级河长能促进农村水环境治理绩效的提升吗?基于黄河流域4省份实地调查数据,采用倾向得分匹配法(PSM)实证检验村级河长的设立对农村水环境治理绩效的影响及机制,比较不同流域差异、地理区位及村庄规模下的组群差异。实证结果表明:村级河长的设立能够显著提升农村水环境治理绩效,对上游村庄、中小型村庄、近郊村的水环境治理绩效有显著的提升效应,且稳健性检验后结论依然成立。进一步的机制分析发现,村级河长有效治理的深层原因在于村庄内部知识资源、关系资源、动员能力发挥着中介效应,在政府纵向激励问责机制的驱动下村级河长通过资源整合与策略化动员,有效弥补自身治水资源不足的缺陷,避开低绩效陷阱,进而提升河长制在“最后一公里”的政策效应。     

On the difficulty of making social choices

The difficulty of making social choices seems to take on two forms: one that is related to both preferences and the method used in aggregating them and one which is related to the preferences only. In the former type the difficulty has to do with the discrepancies of outcomes resulting from various preference aggregation methods and the computation of winners in elections. Some approaches and results which take their motivation from the computability theory are discussed. The latter institution-free type of difficulty pertains to solution theory of the voting games. We discuss the relationships between various solution concepts, e.g. uncovered set, Banks set, Copeland winners. Finally rough sets are utilized in an effort to measure the difficulty of making social choices.     

Making Sense of Organizations in Public Management: A Back-to-Basics Approach

This article addresses some basic facts and ideas about organizations as a way of concluding the symposium. It identifies different types of organizations in terms of their legal-structural characteristics, and considers aspects of their legal power, ownership, financing, staffing, and outsourcing. It ends with some suggestions for further related research on organizations.     

Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Reducing social uncertainty—understanding, predicting, and controlling the behavior of other people—is a central motivating force of human behavior. When rules and customs are not sufficient, people rely on trust and familiarity as primary mechanisms to reduce social uncertainty. The relative paucity of regulations and customs on the Internet makes consumer familiarity and trust especially important in the case of e-Commerce. Yet the lack of an interpersonal exchange and the one-time nature of the typical business transaction on the Internet make this kind of consumer trust unique, because trust relates to other people and is nourished through interactions with them.This study validates a four-dimensional scale of trust in the context of e-Products and revalidates it in the context of e-Services. The study then shows the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions.     

公众参与引导下的重大工程社会矛盾化解机制

新时代网络社会的不确定性、突变性等特征极大地颠覆了重大工程社会矛盾的阶段演化特性,对传统封闭性的社会矛盾化解机制设计提出了新挑战,具有多元非中心性的公众参与在应对该挑战中可发挥重要的引导作用。基于裂缝假说分析重大工程社会冲突困境,提出建立与公众参与水平相匹配的参与制度是困境化解的关键路径;将公众参与成熟度作为公众参与水平划分工具,按照低、中、高将其划分为3 个水平;引入网络化治理理论,建立与公众参与水平相匹配的公众参与机制,即形成“政府主导-社区参与”型、“政府引导-社会组织介入”型、“政府与社会组织协同合作”型机制,推动公众参与引导重大工程社会矛盾的自我疏导、自我治理和自我化解,形成全民共建共享的网络化治理新格局。     

中国“三农”问题研究现状及其成果评价——基于国家社科基金项目及其成果论文的计量分析

随着国家社科基金项目对“三农”问题研究的资助力度不断加强,相关研究发展迅速且成果卓著,对此进行整体梳理,既有助于总结以往研究的经验,也有益于相关问题研究的不断深入.文章以1991-2015年立项的3 375项“三农”问题国家社科基金项目及其18 770篇成果论文为研究对象,对项目信息、成果论文、研究热点与评价等方面进行计量分析,全面呈现中国“三农”问题近30年的发展与研究状况.研究表明,农民、新生代农民工、新农村等为“三农”问题的研究热点,有关农民、农民工的论文最受关注且被引频次最高.