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31.
回报计划感知价值及其与计划忠诚和品牌忠诚的关系研究   总被引:8,自引:0,他引:8  
目前,客户回报计划已成为一种重要的关系营销手段,相关问题也开始引起学术界的关注。本文研究了回报计划的不同形式是如何影响客户对计划的感知价值的,同时回报计划的感知价值又是如何影响计划忠诚和品牌忠诚的,并且在研究的过程中考虑了产品或服务对客户涉入度的调节作用。结果显示,仅回报类型对计划感知价值的影响受到涉入度的调节,强涉入度下直接回报优于间接回报;而回报时间和回报额度对计划感知价值的影响不受涉入度的调节,延迟回报和差额回报优于立即回报和等额回报。同时,在强涉入度情况下,回报计划的感知价值通过直接和间接两务途径影响品牌忠诚;而在低涉入度争件下,回报计划感知价值对品牌忠诚没有直接影响,而是通过计划忠诚间接影响品牌忠诚。  相似文献   
32.
The accelerating pace of change in science and technology has resulted in new attention to the process of identifying and developing ideas that ultimately lead to new scientific capabilities and business opportunities for an organization. The need to refresh research programs and capabilities is as important in federally funded research institutions as it is for industry. This paper explores the critical success factors for new initiatives at a federal laboratory, and building on lessons learned through this study and in private industry, identifies a more systematic process that could potentially improve the effectiveness of these initiatives in achieving results.  相似文献   
33.
社会主义核心价值体系已成为学术界研究的热点。如何从新的角度深入理解社会主义核心价值体系,是研究走向纵深的必然要求。通过生态思维方式,基于生态学研究理论与方法,运用开放性、预见性、和谐性的思维视角解读社会主义核心价值体系,领悟普遍联系性、永恒发展性、对立统一性等特征。运用生态思维方式解读社会主义核心价值体系,具有一定的理论价值和实践意义。  相似文献   
34.
Innovation is increasingly the outcome of global networks that connect geographically dispersed knowledge centers. The international business (IB) literature has developed a sophisticated understanding of the multinational enterprise (MNE) as an organization generates value by integrating knowledge across national borders. We advance this literature by making three key arguments. First we highlight the three megatrends that shape the strategy of the modern MNE: the disaggregation of the value chain into ever narrower activities, the migration of value to knowledge-intensive intangibles and the rise of huge emerging markets like China and India, whose domestic firms can grow to enormous size before venturing abroad. Second, we trace these three megatrends to falling spatial transaction costs, enabled in the main, by digitalization. Third, we draw on earlier research on the generic forms of global linkages, arguing that the IB literature has limited itself to organizational pipelines, while paying relatively little attention to personal relationships. The latter are particularly important in the genesis of both entrepreneurship and radical innovation, but are particularly sensitive to the anti-globalization policies. An environment where technology continues to reduce spatial transaction costs, while policy raises them, strengthens large MNEs at the expense of innovative international new ventures.  相似文献   
35.
分析认识青少年人生观、价值观扭曲的现实,是做好青少年思想道德教育工作的必要前提。运用了全国未成年犯调查资料,对未成年犯和中学生的价值观进行了比较。结果显示:不良的媒介偏好、偶像崇拜、闲暇意愿以及不正确的成功取向、交友倾向等方面的比例均是未成年犯明显高于中学生。研究认为应积极应对大众传媒不良信息对青少年的深层渗透,重视同伴教育在青少年价值观形成中的作用和道德实践。  相似文献   
36.
This conceptual paper aspires to provide a theoretically sound understanding of the value creation process of a specific value network (i.e., firm–employee context). Drawing on service-logic and resource-based frameworks, a classification of four diverse resource types in an organizational context is introduced (i.e., core, augmented, add-on, peripheral resources), based on their exchangeability and their contribution to employees’ value creation and co-creation. This classification enables a better understanding of the nature and the unique features of different firm–employee exchanges in an organizational context, and delineates each type’s distinctive role in employee-based value creation activities. Four propositions derive from this classification; this suggests that not all resource types can be exchanged and that the relative contribution of various firm–employee exchanges to value creation is asymmetrical. A future research agenda is also presented, discussing the potential implications of this classification for contemporary organizations.  相似文献   
37.
This paper focuses on the direct and interactive influence of leadership attachment styles (secure, anxious, and avoidant) and commitment HR system on two distinct stages of the individual innovation process—idea generation and implementation. We test our hypotheses in two studies. An experimental study of undergraduate students establishes a positive effect of secure attachment on idea implementation. The interplay between commitment HR system and avoidant attachment marginally predict idea generation; commitment HR system and neither secure nor anxious attachment predict implementation. A multisource multi-level field study in three EU-based private firms replicates the direct role of commitment HR system in stimulating idea implementation (but not generation) and suggests that secure attachment fosters both generation and implementation, whereas anxious attachment hinders both. Moderation analyses support only a marginal interaction between commitment HR system and secure attachment in fostering idea generation. We discuss theoretical, practical, and future research implications.  相似文献   
38.
社会结构的变迁,必然导致人的文化价值观念结构的变迁。初创于20世纪90年代中国社会主义市场经济,带来中国社会结构的巨大变动,同时也是青年价值观变化最快、最深刻的时段。该文聚焦于“后一代”青年特性融入社会结构变迁这一背景,分析其时代特性以及社会结构的嵌入性。近20年来,青年在接受社会文化和价值观影响的同时,也在不断地挑战主流文化及其价值观,创造其新的文化和价值观。因此,主导价值观被青年所认同与接受的同时,也将更多吸纳青年价值观中具有活性的成分.从而使社会主流意识因为得到青年文化的反哺而走向年轻。  相似文献   
39.
物流立法的价值取向是一个多元、多维、多层次的体系,物流立法不同价值取向之间的冲突不可避免,其突出表现为经济发展与社会秩序价值取向的冲突、经济效益与公平竞争价值取向的冲突和人本价值取向在物流立法中的缺失与偏离等三方面。解决以上冲突要贯彻价值位阶原则、平衡原则和效益最优原则,并从立法内部和立法外部两个方面构建消解机制。  相似文献   
40.
Summary. In England, so-called 'league tables' based on examination results and test scores are published annually, ostensibly to inform parental choice of secondary schools. A crucial limitation of these tables is that the most recent published information is based on the current performance of a cohort of pupils who entered secondary schools several years earlier, whereas for choosing a school it is the future performance of the current cohort that is of interest. We show that there is substantial uncertainty in predicting such future performance and that incorporating this uncertainty leads to a situation where only a handful of schools' future performances can be separated from both the overall mean and from one another with an acceptable degree of precision. This suggests that school league tables, including value-added tables, have very little to offer as guides to school choice.  相似文献   
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