浅析中西心理视觉的差异对英汉语言迁移运用的影响

本文分析了英汉语言心理的视觉差异对英汉语言迁移运用所产生的影响,提出了在跨文化交际中,目标语使用者要积极关注英、汉民族心理文化上的差异,洞悉两个民族由于心理习惯的不同而导致的联想差异,学会利用已有的知识结构促进正迁移现象的发生,回避负迁移现象,从而达到跨文化交际的目的。     

试论中国清真食品Ⅵ视觉识别系统之构建

Ⅵ视觉识别系统是现代企业发展中的经营管理策略，已成为我国企业管理中的新兴领域，正在逐步形成应用性很强、使用范围甚广、形式各样的一套可操作的方法与技巧。把Ⅵ概念引入清真食品的整合与管理中，对于树立清真食品形象、保护清真食品权益都是有益的。     

书籍装帧设计创新思路初探

概述传统书籍概念以及书籍装帧设计的基本思路,分析了当前书籍装帧设计存在的不足之处,就当前书籍装帧设计创新提出了自己的看法,指出必须突破传统书籍概念及其思维定势,牢固树立人本主义理念,充分考虑现代读者多样化、个性化需求,坚持审美原则,运用艺术的眼光,充分利用现代科技手段,进行大幅度创新设计,给读者以更加方便,更加舒适,更加美好的阅读享受。     

Visual Basic在凸轮计算机辅助设计中的应用--教学系统软件开发

文章讨论了Visual Basic面向对象(OOP)的编程语言在凸轮计算机辅助设计中的应用,在其中列举了Visual Basic有关界面与模块化设计的方法,并总结了本次凸轮计算机辅助设计的成果与需待改进的地方.     

Browsing the culture: membership and intertextuality at a mormon bookstore

This paper argues that organizational and local host cultures are related through the intertextual performance of membership. It proceeds by claiming that organizations may be usefully read as intertexts, and that the relationship between organizations and their environments is enacted by speakers as they negotiate their multiple identities in talk. These claims are then used to analyze the intertextual performance of membership at a Salt Lake City, Utah bookstore owned by the Mormon church. The analysis demonstrates how: (1) organizational routines surrounding the interpretation of product serve as performances of host-cultural membership; (2) communication among and between store employees and customers clarifies types of host-cultural identity; and (3) the management of controversial texts enacts the organizational environment. The analysis is intended to mark an intersection between organizational and cultural studies by demonstrating how organizations potentially function as sites for the reproduction of interpretive communities, conducted through the use of cultural texts.     

拟像中国的未完成叙事--路经文化研究的转折点

本文对法国思想家鲍德里亚的拟像理论做了一个简要的疏理,并希望能寻找到其运用于中国文化研究之中的可能性与局限性.面对着一个视觉文化过度活跃的时代,视觉消费的全球化欲望成为当下最重要的中国叙事动因,对拟像中国的再探索与解析,预示了文化研究转折点的来临.     

Examining the differences between the use of wearable cameras and traditional cameras in research – a research note

Abstract

Photographic images allow data to be captured from an alternative perspective. Traditional, manual cameras are the most common method of recording photographic data, however, innovative technology is changing the way in which photographs can be collected. Wearable cameras enable a vast amount of photographic images to be captured, automatically, without user interaction. It is often assumed that photographic research methods are used for a similar purpose, engage participants in a similar way and yield a similar outcome, however, there are various differences between the use of traditional, manual cameras and innovative, wearable cameras. This research note offers a unique contribution to the literature by highlighting the differences between the use of traditional, manual cameras and wearable, automatic cameras within research.     

Editors’ letter: New research and opportunities in public relations and visual communication

We are proud to present four articles exploring the intersections of public relations and visual communication as a way to move both fields forward, together and separately. The articles focus on health communication, crisis communication, social media, and corporate social responsibility, and the editors end with concrete suggestions for future research, including expanding theory and methodological applications.     

VB访问数据库的方案比较

简单讨论一下用Visual Basic访问数据库的几种方案,让使用VB的用户更好的了解VB与数据库的访问接口,在开发时选择更有利的方案。     

An Evaluation of Instruction in Visual Imagining on the Written Spelling Performance of Adolescents with Learning Disabilities

Recent research has evaluated the utility of teaching potentially covert strategies to mediate overt performance. As an extension of this developing literature, the current study used a multiple-probe design to evaluate the effects of instructing in a visual imagining strategy on correct written spelling responses with three adolescents with various learning disabilities. After the participants were presented with the textual target stimuli, they were instructed to imagine the word in their head before writing it down. All three participants demonstrated improvements in spelling after this instruction, but two of them required additional consequences to meet the mastery criterion.