网络环境下平台企业的运营策略研究

平台企业在网络环境下发生了深刻的变革,选取恰当的视角研究它的运营策略是个重要的科学问题.以平台生态圈的实际规模、期望规模及时间为参数,构建平台生态圈生命周期曲线,通过识别关键节点将曲线分为若干发展阶段,平台生态圈的规模、网络效应、发展模式在各阶段中体现出不同的特征,这些特征为平台企业制定运营策略提供了依据.总体上讲,当平台企业无法充分利用网络效应时,应依托各种“非网络效应诱因”吸引用户进入生态圈,不断激发网络效应;反之,则应充分利用网络效应,迅速扩张规模,同时解决成长中暴露出的问题,优化成长方式.构建了平台企业运营策略的理论框架,深化了平台生态圈生命周期理论,对网络环境下的平台企业进行自我诊断、制定运营策略具有指导意义.     

金字塔持股结构与资本结构——基于中国上市企业面板数据的研究

本文利用我国上市家族企业2007-2009年面板数据检验了金字塔式持股结构与资本结构的关系。结果表明,家族企业终极控股股东构建不同类型的金字塔结构对上市公司资本结构产生不同的影响:相对于非分离的金字塔式持股结构,终极控股股东构建分离型金字塔式持股结构,使得上市公司更倾向选择较高的负债水平;相对于单链条金字塔式持股结构,终极控制人通过构建多链条金字塔式持股结构,使上市公司更倾向于从集团内部融入更多的资金;另外研究显示,两权分离程度与公司负债水平呈正相关关系;而金字塔结构越复杂,上市公司将从集团内部融入越多的资金。     

融合内容分析和关联分析的短生命周期体验品需求特征模式挖掘方法研究

挖掘特定产品的需求模式无法从整体掌握该类产品的市场特征;短生命周期体验品因缺乏历史销售数据,并且销售总量波动性极大,尤其需要从整体掌握销售总量与产品属性间关系的需求特征规律,但又难以挖掘,亟待提出适用于该类产品的需求特征模式挖掘方法。基于按销售总量分区后各区的需求特征的规律性,提出了一种按销售总量分区、以已有产品介绍集和销售总量为源信息、适用于新产品开发前使用、融合内容分析和关联分析的短生命周期体验品需求特征模式挖掘方法。该方法包括基于内容分析法的产品属性挖掘方法和基于关联分析的产品属性关系模式挖掘方法。前者可以得到较全面的产品属性;后者能够构建不同销售总量区间内产品集的属性关系模式,得到各区间的产品属性关系网,获得高销售总量区间具备,但中、低区间不具备的属性关系模式,从而获得需求特征模式。通过不断更新产品介绍集和销售总量并迭代挖掘,该方法能够动态挖掘需求特征模式。最后利用2013至2016年国产犯罪和爱情类电影数据验证了该方法的可行性,并得到了这两类电影的产品属性及近年的需求特征模式,可用于指导这两类电影的创作。     

重庆工学院大学生创业意识调查研究

创业教育是高等学校教育的重要内容,是大学生素质培养的全新课题。创业教育对提高大学生的综合素质水平,培养适应社会发展的创新意识与能力,有着重大的现实意义。笔者通过对重庆工学院大学生创业意识的调查,分析了当前大学生对于创业所持的观点,并客观反映出其中所存在的问题;提出高校应加强对大学生创业的指导和帮助,并在政策、资金、技术和管理培训方面提供帮助。     

Universal versus contextual effects on TQM: a triangulation study using neural networks

The objective of this study is to extend previous research on total quality management (TQM)-context-performance relationships and ‘fit’ using multiple methods. We combine artificial neural networks (ANNs) with structural equation modelling (SEM) to analyse several hypotheses and propositions. This is the first study in this area of research that utilises ANNs and a triangulation technique in the presence of several contextual factors. The SEM analyses suggest that company size and industry type may have contingency effects on some of the TQM practices and/or TQM-performance relationships. However, the ANN models have shown that these two contingency factors do not moderate TQM outcomes, implying that all organisations can benefit from TQM regardless of size and type. As well, these models show that formal TQM implementation and/or ISO certifications do not add any predictive power to the ANN models except in one case: TQM implementation and/or ISO certification added to organisational effectiveness and customer results to predict financial and market (F&M) results. The results further indicate that even though implementing TQM alone has a bigger impact on F&M results than obtaining ISO certification alone, combining the two will have an even greater impact on these results. Joint implementation leads to greater improvements in organisational effectiveness, which, in turn, has a positive effect on customer results and consequently F&M results. This is a unique finding within the context of moderator effects on TQM-performance relationships.     

Institutional antecedents of subsidiary external embeddedness: Coping with regulatory competitive constraints

We investigate institutional antecedents to subsidiary external embeddedness and relate regulation constraining competition in local service sectors to subsidiary embeddedness with local partners in complementary sectors. Combining research on business networks with arguments derived from transaction cost economics, we argue that subsidiary external embeddedness depends on the extent of transaction costs originating from small numbers bargaining, which regulatory competitive constraints in local service sectors are a source of. Based on this logic, we suggest that low and high levels of regulatory competitive constraints are associated with greater subsidiary external embeddedness. We also suggest that this U-shaped relationship is more pronounced for subsidiaries that are centers of excellence within the multinational enterprise because these subsidiaries heavily depend on the local context as a source of their competitive advantage over their sister subsidiaries.     

Value drivers of social businesses: A business model perspective

Hybrid organizational forms that combine commercial and welfare institutional logics play an increasingly important role in addressing the grand societal challenges we face today. Building on the literatures on hybrid organizations and social business models, we explore the characteristics of social businesses from a business model perspective. This study seeks to better understand the particularities and value drivers of hybrid social purpose in contrast to purely commercial business models. We follow a grounded theory approach and our findings are based on interview data from 17 social business firms. Building on social businesses' identified particularities, we propose four value drivers of social business models: 1) responsible efficiency, 2) impact complementarities, 3) shared values, and 4) integration novelties. We link our findings to the literature, contributing new insights into social businesses models and implications for practitioners.     

Bibliometric analysis of production planning and control (1990–2016)

Production Planning and Control (PPC) has been one of the primary publishing outlets for operations management research for nearly three decades. This paper presents bibliometric analysis of the journal from its inception through 2016. PPC was analysed from six different perspectives to provide reliable and in-depth information about the journal’s performance and development. The analysis considered the development of the journal itself, the countries of contributing authors, authors’ academic and practitioner organisation affiliations, the top publishing and most cited authors, the most cited articles, and finally the topics of published papers through analysis of titles, keywords and abstracts. It was found that the journal is considered an outlet for both practice and academic research, reflecting changes over time in the landscape of operations management.     

新时期我国微商发展之路探析

手机互联网络的普及以及微信的出现，给人们的信息交流提供了方便快捷的途径。微商就是借助微信极具亲和力的特点、以电子网络营销的方式在微信里进行商品推销，这是现今移动终端最火的营销手段。从微商产生及发展、微商发展的模式、微商的特性和商业价值、微商的优劣势进行分析，并从微商运行角度提出了微商发展的应对策略。