房地产整合营销初探

为了适应房地产买方市场的形成,需要在房地产营销中引入新的营销理念,而整合营销理论的运用则为房地产营销创新提供了一个契机。同时整合营销的创新优势,以及房地产业在产品、市场、营销三个方面的特殊性也决定了实施房地产整合营销的必要性。而另一方面,只有把握好消费者需求、正确定价、购买便利和有效沟通四个方面的问题,房地产整合营销才能得以有效实施。     

司法介入家庭暴力研究

家庭暴力的存在由来己久,但由于家庭暴力发生在家庭内部,远离公众视线,很难被外界知晓。欧美许多国家不断加强对家庭暴力的研究,治理家庭暴力的各种法制措施不断完善。我国由于现代法制起步较晚,法制不够健全,司法机关对家庭暴力缺少全面的主动介入,导致家庭暴力得不到应有的关注和司法救济。通过对部分发达国家司法介入家庭暴力途径的研究,并结合当前我国司法介入实践,提出一些相应的方法来完善我国司法介入家庭暴力的规制。     

Evaluating the benefit from the help of the parent–teacher association to child performance

The contribution of parental involvement in the parent–teacher association (PTA) to schoolchildren's performance is an issue for evaluation research. To resolve the issue, it is reasonable to differentiate people who benefit and others who do not benefit from the involvement. Such differentiation relied on survey data from 289 pairs of Hong Kong Chinese parents and their children between Grade 4 and Grade 9. It revealed that only 28.8% of the parent–child pairs had their child performance benefiting from the help of parent–teacher associations (in terms of a standardized effect of .2). Factors predictive of this minority subgroup were the child's grade and having a single parent. These factors tend to identify the need for help from parent–teacher associations, which can be a consideration for planning effective help from the associations.     

Adolescents' perspectives on relationships with grandparents: The contribution of adolescent, grandparent, and parent–grandparent relationship variables

There is limited research on adolescent–grandparent relationships, especially from the adolescent perspective and on large-scale samples. The study examined the associations between the adolescent–grandparent relationship (i.e., importance of, emotional closeness to, and respect for grandparents' views) and the characteristics of the adolescent, grandparent, and parent–grandparent relationship, as well as the interactions between several of these factors. It was based on a representative sample of 1478 students aged 11–16 from England and Wales who completed a structured questionnaire. Results supported the position that grandparents are a significant factor in the lives of adolescents. Findings of hierarchical regression analyses showed that more frequent contact, greater grandparent involvement, and better parent–grandparent relationships predicted adolescents' reports on higher levels of emotional closeness to, importance of, and respect for their closest grandparent's views. The interactions consistently emphasized the role of parents as gatekeepers of intergenerational exchange.     

Family involvement in the institutional eldercare context. Towards a new understanding

This article focuses on family involvement and its various patterns and expressions in the context of end-of-life care in a nursing home. Based on analyses from an ethnographic study carried out at a nursing home ward, the aim is to describe and analyze the conditions of aging and dying for the old residents, as well as effects on their visiting families and relatives. As in similar research findings, it became clear from the study that families continue to visit and contribute to the care of the old resident throughout the years, from the time of placement to their demise, but that this involvement might vary both in content and in extent. However, it was found that families' involvement (as well as their changing relationships and roles) is particularly shaped by the very process of dying and lingering aura of death on the ward. The analysis presented in the article evinces the difficult — and in many ways impossible — role of the family in the institutional end-of-life setting, and discloses the various patterns and manifestations of family involvement in this environment. Different meanings and implications of family involvement are discussed and highlighted.     

An equality of condition framework for user involvement in mental health policy and planning: evidence from participatory action research

Discussions about user involvement in the mental health services tend to throw up four major areas of concern: the capacity of service users to participate, their lack of participation skills, the need for a positive organisational culture and the need for arenas of participation. This article presents evidence from participatory action research with Irish mental health service users which explored how they could more equally participate in advisory committees. Participants identified barriers to their equal participation due to unequal cultural, physical, mental and economic resources, time, power, ‘stigma’(prejudice) and lack of respect for their experiential knowledge and emotional expression. These barriers fall within the ‘equality of condition framework’ developed by Baker and colleagues. Enabling equal user involvement in strategic decision‐making requires more than arenas of participation – it requires comprehensively addressing service users’ structural disadvantages throughout the process of involvement.     

Parental involvement in the development of a culture‐based school curriculum

This study focuses on parental involvement in Sámi schools when developing a culturally sensitive school curriculum. The research recognizes a number of competing and complementary interests that play a role when constructing structures and policies in curriculum development. Two Sámi schools in Sweden with 115 pupils, their parents and 27 teachers were included in a longitudinal three‐year study. Interviews, school visits, videotapes and document analysis were used to gather information. The results indicate the invisible existence of culture‐based school practice and curriculum texts. The lack of contact among homes, schools and community culture was obvious. Parents and teachers expressed an interest in developing a culture‐based local curriculum through a process of reflecting on and creating an education incorporating the past, the present and the future. The study showed that parents, pupils and teachers experienced increased awareness in culture‐based schoolwork. The study pointed to a desire for cooperation between home and school in the development of a culture‐based school curriculum and a school practice supported by a culturally responsible teacher.     

制度创新:粤港高新技术产业协同发展的新视角

高新技术产业的发展对整个经济增长模式和产业结构调整有深刻影响 ,广东和香港都面临产业结构升级的任务 ,需要协同发展高新科技产业。本文借鉴日本和中国台湾发展高新科技产业的经验 ,通过分析政府介入的理论依据和政府介入的边界 ,认为粤港高新科技产业的协同发展需要政府的适度介入 ,进行制度创新。最后运用制度经济学的方法 ,分析广东和香港的现实情况 ,提出两地制度安排的原则和粗略的框架。     

服务企业的顾客价值研究

本文在回顾前人对顾客价值定义基础上提出了一个比较全面的顾客价值定义,讨论了服务企业的顾客价值分类,给出了服务企业的针对顾客价值创造的营销对策。     

供应链技术创新与客户知识管理的协同机理探讨

供应链协同创新已成为供应链产品开发成功的关键。在客户主导的市场中,客户知识是供应链技术创新的关键要素,协同客户知识管理与供应链管理具有重要的理论价值与实践意义。描述了供应链技术创新与客户知识管理的协同动因,提出了客户化供应链思想,并构建了供应链技术创新与客户知识管理的协同机理模型,运用系统论的方法将客户化供应链思想融合于供应链技术创新与客户知识管理的协同机制之中,以期达到提高供应链整体性能和实现客户价值的终极目标。