消费者网络购买认可度影响因素分析

文章以具有网络购物行为的网民为样本,利用SPSS软件对影响网络购买认可度的相关因素进行了效度分析、信度分析和相关性检验;分析这些因素对于购物网站认可度的影响作用,并提出了提高网站购买认可度的措施。     

正常商品的替代效应与收入效应研究

目前,国内外的微观经济学教科书中,关于正常商品的替代效应和收入效应的图形说明很不一致。主要是关于正常商品降价后新的预算线上的均衡点和原始预算线上的均衡点的位置不同。为此,在给定消费者效用函数和预算线方程的基础上,通过对正常商品降价(涨价)后带来的总效应、替代效应以及收入效应进行数理分析,使人们达到完整准确地理解和掌握正常商品的替代效应和收入效应的目的。     

公共组织BPR决策模型及实证研究

公共组织要从效率、效能和效益(3Es)三方面得以提高,必须实施机构的业务流程再造(BPR),从根本上进行体系的再设计.以满足顾客需求为目标,针对公共组织业务流程再造过程中的多目标问题,提出公共组织BPR决策模型,从定性和定量两个角度对目标要素进行详细分析,并结合实证研究,为公共组织实施流程再造提供了决策依据.     

供应链技术创新与客户知识管理的协同机理探讨

供应链协同创新已成为供应链产品开发成功的关键。在客户主导的市场中,客户知识是供应链技术创新的关键要素,协同客户知识管理与供应链管理具有重要的理论价值与实践意义。描述了供应链技术创新与客户知识管理的协同动因,提出了客户化供应链思想,并构建了供应链技术创新与客户知识管理的协同机理模型,运用系统论的方法将客户化供应链思想融合于供应链技术创新与客户知识管理的协同机制之中,以期达到提高供应链整体性能和实现客户价值的终极目标。     

互补性资产、客户资产与企业自主创新的本质逻辑

自主创新的关键在于对创新收益的自主控制,现有自主创新文献往往忽视了这一本质内容,从而使其无法对现实具有指导意义。自主创新的实质有两个方面,其一是企业通过自身的创新过程形成与其创新能力相配套的互补性资产,其二是企业在市场上通过对创新收益的控制形成客户资产,二者的共同作用构成企业自主创新的本质逻辑。     

基于灰色理论的快餐店满意度综合评价

针对多层次评价体系中存在主观因素影响评估结果的客观性与精确性问题,采用灰色理论与多层次综合评价相结合的方法,对信息不完全确知的样本系统进行白化,有效解决快餐店满意度评价信息的不确定问题。并通过该评价模型应用实例分析快餐店满意度评价的实施情况。     

基于PLS路径模型的顾客满意度测评研究

根据美国顾客满意度指数模型,提出了一种基于PLS路径模型的顾客满意度测评模型;详细阐述了模型设定、模型估计和模型评价。实例证明该顾客满意度测评模型显变量符合单一纬度条件、具有良好的内敛效度、具有一定的解释能力,拟合效果可以接受,为国内顾客满意度测评研究提供了实用方法。     

Active‐controlled,non‐inferiority trials in oncology: arbitrary limits,infeasible sample sizes and uninformative data analysis. Is there another way?

In oncology, it may not always be possible to evaluate the efficacy of new medicines in placebo-controlled trials. Furthermore, while some newer, biologically targeted anti-cancer treatments may be expected to deliver therapeutic benefit in terms of better tolerability or improved symptom control, they may not always be expected to provide increased efficacy relative to existing therapies. This naturally leads to the use of active-control, non-inferiority trials to evaluate such treatments. In recent evaluations of anti-cancer treatments, the non-inferiority margin has often been defined in terms of demonstrating that at least 50% of the active control effect has been retained by the new drug using methods such as those described by Rothmann et al., Statistics in Medicine 2003; 22:239-264 and Wang and Hung Controlled Clinical Trials 2003; 24:147-155. However, this approach can lead to prohibitively large clinical trials and results in a tendency to dichotomize trial outcome as either 'success' or 'failure' and thus oversimplifies interpretation. With relatively modest modification, these methods can be used to define a stepwise approach to design and analysis. In the first design step, the trial is sized to show indirectly that the new drug would have beaten placebo; in the second analysis step, the probability that the new drug is superior to placebo is assessed and, if sufficiently high in the third and final step, the relative efficacy of the new drug to control is assessed on a continuum of effect retention via an 'effect retention likelihood plot'. This stepwise approach is likely to provide a more complete assessment of relative efficacy so that the value of new treatments can be better judged.     

Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector

Abstract

Retail networks are striving to achieve competitive advantage by increasing value through loyalty and efficiency with a focus on service operations. As sales promotions have become an integral part of the retail supply chain planning, customer behavioural aspects based on loyalty and service operations have been challenged greatly. Subsequently, management capabilities, such as planning and timely replenishment, have become complicated tasks for many retail store managers. This study develops a model integrating retail network value and efficiencies with customer behaviour and performance. We validate the model using survey data from prominent U.K. retail store customers. Our data analysis shows that both loyalty and service operation attributes have positive significant impact on customer behaviour, while the service operation mediates the relationship between loyalty and customer behaviour. This result gives a new outlook to build managerial capability based on customer loyalty and service operations. Our results specifically show that the service operation attributes will indirectly influence the customers’ buying behaviour even in the presence of loyalty attribute such as promotion schemes. This result sends a strong signal to retail supply chain managers to offer customised promotions considering local community rather than having uniform sales promotion nationwide.