“全面两孩”政策对青年生育意愿的影响——以杭州市80后为例

通过问卷调查和实地访谈法,对杭州市"全面两孩"政策实施后80后生育意愿的变化进行了分析。调查结果表明,"全面两孩"政策的知晓度较高,但认知度尚有欠缺;绝大部分非独生子女已婚80后及未婚80后都有生两孩的意愿;主要基于一孩的性别期盼第二个孩子的性别;推崇晚婚晚育,接受生育第二个孩子的时间间隔为3⁴年;生育动机日益多元化。据此,提出了优化人口结构,实现人口稳定、合理增长的对策建议。     

国家治理体系与政府购买公共服务

政府购买公共服务关系到政府职能的转变和政府治理水平的提升,关系到政府与市场之间功能与地位的调整与理顺,因而是国家治理体系的重要一环。政府购买公共服务背后体现的是国家治理体系现代化的取向,那么在理论逻辑上是要以新公共管理理论、政府治理、第三方治理和多中心治理理论为理论基石。目前,我国政府购买公共服务还存在着范围不清、关系不顺、法律不健全的制度现实,因而必须构建科学规范的现代化的政府购买服务制度和配套制度体系,以进一步推进国家治理体系的制度现代化。     

CSR领域对顾客购买意愿影响的实证研究

企业社会责任(CSR)涵盖了不同领域,消费者对企业社会责任不同领域的关注重点各有差异。因此,探索企业社会责任不同领域对消费者购买意愿的影响无疑是一个很好的切入点,也是有利于企业获得竞争力的一种新来源。构建一个包含企业社会责任不同维度、感知质量、企业形象以及消费者购买意愿的概念模型,探索不同领域企业社会责任对消费者购买意愿的影响,以及感知质量和企业形象作为中介变量的合理性。运用SPSS 20.0和AMOS 21.0进行检验,结果显示不同领域企业社会责任对消费者购买意愿具有显著性影响,感知质量和企业形象在不同领域企业社会责任对消费者购买意愿的影响中起到了部分中介效用。     

感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

Supportive organizational environment,work-life enrichment,trust and turnover intention: A national survey of PRSA membership

Based on an online survey of a national random sample of the PRSA membership (n?=?650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.     

语篇视角下隐喻的意义构建

隐喻的意义构建体现了发话人的意图,具有较高的信息性,受到语境的直接影响和支配。在受话人寻求可接受性的推理过程中,隐喻被赋予了与语境相符、与上下文衔接、使语篇连贯的意义。     

技术特征、关系结构与社会化购买行为

社会化媒体技术与社会关系网络促进了社会化商务(SC)的价值创造,如何有效利用技术与用户的关系结构是 SC 企业提高其平台购买转化率的关键． 从双重视角探索技术与关系如何影响用户购买决策,基于刺激―机体―反应框架,构建了以技术可供性和强、弱关系为刺激因素,信息诊断性和意外发现性为内在机体状态,社会化购买意向为“反应”的理论模型,探索了用户社会化购买行为的发生机制． 以具有社会化购买体验的微信用户作为研究对象,运用 SmartPLS 3.0 对模型进行了路径检验和假设分析． 研究结果发现: 技术可供性与弱关系对信息诊断性和信息意外发现性具有正向影响; 弱关系对信息意外发现性的影响作用大于强关系; 信息诊断性正向影响信息意外发现性,信息诊断性与意外发现性对社会化购买意向均有显著正向影响; 然而,强关系对信息意外发现性的影响不显著． 信息诊断性与信息意外发现性部分中介了技术可供性对社会化购买意向的影响,完全中介了弱关系对社会化购买意向的影响,信息诊断性部分中介了强关系对社会化购买意向的影响． 为进一步探究社会化购买行为提供 了理论基础和实践指导．     

论话语音图的传递

话语参与者的共有知识和会话原则是话语意图得以有效传递的前提和保障。话语意图的传递分两步一是说者在意图的控制并指导下说出话语;二是听者在对该话语进行理解时领会说者的意图。     

Impact of job characteristics on turnover intention and the mediating effects of job satisfaction: experiences of home visiting geriatric care workers in Korea

This study investigated the effects of job characteristics on turnover intention and the mediating effects of job satisfaction. A survey of 317 Korean care workers currently providing in-home elderly care service in the city of Seoul and its suburbs was conducted. The results of multiple regressions and an analysis of mediating effects indicated that role ambiguity and workload had significant effects on turnover intention. In addition, job satisfaction had a mediating effect on the influence of role ambiguity and workload on turnover intention. Finally, theoretical and practical implications are discussed.     

Watching online videos interactively: the impact of media capabilities in Chinese Danmaku video sites

In China, the implementation of a Danmaku social media system to sustain and raise user interest in online video sites is an increasingly widespread phenomenon. Danmaku technology is used to display users’ messages in written text on the online video stream. Little is known about the effects of this form of interactive enhancement. The aim of this empirical study is to evaluate the evolving media capabilities of the Danmaku system and their effects on users’ perceptions of interactivity and their intentions to continue using Danmaku. We draw on media synchronicity theory and apply it to a stimulus-organism-response model. Using this framework, we hypothesize that the media capabilities of the Danmaku system, namely its transmission velocity, parallelism, symbol sets, rehearsability, and reprocessability, elicit increased interactivity, which influences users’ instantaneous intentions to share and to continue the use of the Danmaku system. The results showed that both users’ instantaneous intention to share and their intention to continue to use were significantly affected by the perceived interactivity. Unlike the results of previous studies, our findings showed that all five media capabilities positively affected the users’ perceptions of interactivity. The potential theoretical and practical implications of our findings are discussed.