感觉型低卷入度产品消费者的品牌转换意愿的研究——以广东米酒消费者调查为例

采用问卷调查和因子分析的方法,研究卷入度对消费者品牌转换意愿的影响。结果表明,产品卷入、广告卷入和购买决策卷入对感觉型低卷入度产品的消费者品牌转换意愿均有正向影响;广告卷入和产品卷入的不同方面,对消费者品牌转换意愿的影响程度不同。     

“买”、“卖”语义场交集动词演变探析

＂出售＂语义场的词语与＂购买＂语义场的词语存在交集,交集部分的词语义位发展或者与＂买＂平行,或者与＂卖＂平行,或者保持自己的特点而中立。＂买＂、＂卖＂语义场中单音节交集动词演变的原因是多方面的,既有语言系统内部的原因,也有社会制度和经济发展的影响。     

珠三角导游人员薪酬满意度调查研究

采用SPSS13．0软件对问卷调查的统计数据进行了因素分析、描述性统计分析、独立样本T检验和多因素方差分析．并通过Scheffe进行事后多重比较．分析组群之间的差异性,结果显示珠三角导游人员的薪酬满意度较低．导游人员的离职倾向较强。薪酬满意度与离职倾向呈负相关关系。在组成薪酬满意度的四个维度中,导游人员对薪酬水平最不满意。因此,旅行社要制定合理的薪酬制度,提高导游人员的薪酬满意度。达到降低导游人员离职率的目的。     

金融危机背景下人力资本对返乡农民工发展意愿的影响分析

使用2009年"金融危机对农民工家庭生计冲击调查"数据,采用二分类Logistic回归方法,分析了金融危机背景下返乡农民工的人力资本对其发展意愿的影响。研究发现:受教育程度越高、流动前参加过职业技能培训的返乡农民工则更倾向于选择留乡;另外,返乡农民工的婚姻状态、初次外出动机及返乡原因也对其发展意愿具有影响;最后就相关结论的理论内涵及背后的公共政策涵义进行了讨论。     

住房限购令的伦理分析

自由与平等作为正义价值观的重要内容,它们与正义是一体两面的关系,如何在社会制度当中尤其是在保障民生、促进社会公平方面平衡两者的关系却是一个永恒的话题。我国住房限购令的出台体现出政府在自由与平等两种价值抉择时在当下更加侧重于平等价值,这一价值选择在目前的社会条件下具有道德合理性,其价值取向应予充分肯定。与此同时,不能忽视的是,住房限购令作为一种应急的调节手段,还存在某些伦理方面的局限性,这些局限性制约了住房限购令应有的效果。     

配送延迟时运费策略对消费者购买决策的影响

随着电子商务产业的繁荣,商品配送延迟现象愈发频繁。电商为了在配送延迟时实施有效的运费策略来吸引消费者购买商品,有必要研究配送延迟对消费者最优购买决策的影响。引用配送延迟时的消费者效用函数,构建消费者剩余模型。当消费者剩余最大化时,得到在给定的延迟配送时间、产品价格、免运费阈值以及运费条件下的消费者最优购买决策。研究发现:配送延迟与消费者最优决策呈负相关关系。较低的免运费阈值会促进中低消费欲望的消费者购买;合理的免运费阈值会阻止具有低消费欲望的消费者购买商品,但会刺激具有中高消费欲望的消费者增加购买金额,尤其是在配送延迟情境下会加强这种效果。     

Moving HRD from the periphery to the centre for transformation of an Indian public sector bank: Keynote address, 4th Asian conference of the academy of HRD

The transformation of Bank of Baroda, one of the largest commercial banks in the public sector in India, into a highly customer centric, technology driven and an innovative entity in retail and SME (small and medium enterprises) segments represents one of India's most remarkable success stories and one of the quickest turnarounds ever in public sector banking.

Known as an important player in commercial banking with international operations for several decades, the bank was gradually declining in recent years. In an environment of competition within the public sector as also due to entry of private banks with latest technology and young staff, the bank plunged into an unprecedented spiral of failing to innovate and adopt new technology.

Drastic action was required to regain its leadership position in the public sector space. Over the next one and a half years, the bank was back in reckoning and was firing on all cylinders. It retained its core business on track with a bang, restored its image as the most vibrant player among public sector banks (PSBs) through wide-ranging initiatives such as a logo change, hiring a cricketing icon as brand ambassador, heightened credit growth, improving the work culture, initiating many customer-centric initiatives and restoring the customer base, derisking the treasury portfolio, and winning several accolades and awards.

Today, Bank of Baroda has embarked upon more wide-ranging changes and a new vision to change the bank from a ‘vanilla banking’ entity to a ‘multi-specialist bank’. The author, who joined the bank as a HR specialist and eventually rose to become CEO of the bank, extensively used his HRD knowledge and academic background to initiate changes to harness energy in the bank's 40,000 staff to drive organization change.

Achieving a successful outcome seems to be far more difficult for a public sector bank with a legacy culture, high degree of unionization, poor compensation and aging staff. In spite of these constraining factors, the paper argues that it is through mobilizing the passion of people that leadership can transform organizations and put them on high growth trajectory.     

农民工在务工地购房意愿的影响因素

在务工地购房是农村外出劳动力融入城市社会、完成市民转化的重要栽体。在不断城镇化及农村外出劳动力不断增加的大背景下,购房在一定程度上可以缓解其中的矛盾。利用江西省952个农户的调查数据,运用Logit模型分析农村外出劳动力在务工地购房意愿的影响因素,结果表明：农村外出劳动力的个人特征是影响其购房意愿的主要因素之一,如其性别、年龄等变量;家庭特征因素对农村外出劳动力购房意愿影响较大;社会资本中常联系朋友该变量具有的显著性的负向影响;环境特征是牵制农村外出劳动力购房意愿的主要影响因素之一。     

高校学生社团成员心理契约、满意度与离职意图关系——基于自我效能的调节效应

以某本科高校131个学生社团为研究对象,聚焦学生社团成员的离职意图问题,采用分层回归方法检验了心理契约和自我效能与学生社团成员满意度和离职意图的关系。研究结果表明:交易契约对学生社团成员满意度和离职意图产生显著正影响,而关系契约对学生社团成员满意度有显著正影响,对离职意图有显著负影响;自我效能对学生社团成员满意度和离职意图都有显著正影响,对交易契约与成员满意度、离职意图的关系有调节效应,并对自我效能的调节效应进行了分组讨论。