How social comparison influences reference price formation in a service context

What is the influence on reference price when the source of price information is anonymous versus social? This article investigates the formation of reference prices given an observed sequence of past prices in a service context. An experimental study suggests that, considering the same price information, if the source is social (i.e., the prices paid by colleagues), then consumers want to pay less. More specifically, social comparison changes the way individuals weigh information, attributing more importance to the lowest historical prices and to the range in price variations.     

Supply Chain Consequences of Subsidies for Corporate Social Responsibility

The use of government incentives tied to market prices as means of boosting corporate social responsibility (CSR) has expanded notably in recent decades. Enhanced business tax deductions for charitable donations and credits for conservation easements are notable cases. While providing incentives for socially desirable behavior to achieve legislative goals has intuitive appeal, the broader economic consequences are not always fully understood. In this study, we examine such wider consequences for supply chains when subsidies for CSR are offered. One effect we identify is that since incentives are typically tied to market value, firms have not only an added incentive to achieve societal objectives (say by donating inventory) but also an incentive to raise output (retail) market prices. A second consequence is that since firms forgo potential revenues by engaging in socially desired behavior, they become increasingly sensitive to supplier pricing; in an uncoordinated supply chain this leads to input (wholesale) price concessions. Among other things, the results underscore that incentives put in place to meet broader societal objectives also have notable ramifications for suppliers, retailers, and consumers in primary markets.     

Inventory‐Based Dynamic Pricing with Costly Price Adjustment

We study an average‐cost stochastic inventory control problem in which the firm can replenish inventory and adjust the price at anytime. We establish the optimality to change the price from low to high in each replenishment cycle as inventory is depleted. With costly price adjustment, scale economies of inventory replenishment are reflected in the cycle time instead of lot size—An increased fixed ordering cost leads to an extended replenishment cycle but does not necessarily increase the order quantity. A reduced marginal cost of ordering calls for an increased order quantity, as well as speeding up product selling within a cycle. We derive useful properties of the profit function that allows for reducing computational complexity of the problem. For systems requiring short replenishment cycles, the optimal solution can be easily computed by applying these properties. For systems requiring long replenishment cycles, we further consider a relaxed problem that is computational tractable. Under this relaxation, the sum of fixed ordering cost and price adjustment cost is equal to (greater than, less than) the total inventory holding cost within a replenishment cycle when the inventory holding cost is linear (convex, concave) in the stock level. Moreover, under the optimal solution, the time‐average profit is the same across all price segments when the inventory holding cost is accounted properly. Through a numerical study, we demonstrate that inventory‐based dynamic pricing can lead to significant profit improvement compared with static pricing and limited price adjustment can yield a benefit that is close to unlimited price adjustment. To be able to enjoy the benefit of dynamic pricing, however, it is important to appropriately choose inventory levels at which the price is revised.     

一种混合建模方法及其在ETF期权定价中的应用

科学合理的交易型开放式指数基金（ETF）期权定价有利于充分发挥其风险对冲功能,也是一个需要准确掌握市场规律并兼顾经济学意义的复杂建模过程。本文提出了一种新的混合建模方法,将嵌套长短时记忆神经网络模型（NLSTM）与Heston模型结合,实现ETF期权定价偏差的动态修正,并基于华夏上证50ETF、嘉实沪深300ETF和华泰柏瑞沪深300ETF的高频期权数据,实验验证了所提方法的有效性。研究结果表明,不同类型ETF期权价格的波动特征差异显著,无论是基于BS定价模型还是Heston定价模型都难以准确刻画ETF期权价格的复杂变化规律。通过将NLSTM神经网络模型与Heston模型结合,能够有效地捕捉不同类型ETF期权的动态变化规律,从而提升ETF期权定价的准确性。     

单指标非参数期权定价——改进的非参数定价方法

本文建立一种改进的非参数期权定价模型,称为单指标非参数期权定价模型。相比现有非参数回归期权定价模型是期权价格关于各个因素的多元回归函数,本模型通过变量变换把期权价格多个因素指标转换为一个综合变量——单指标,得到期权价格关于单指标的一元非参数回归方程。改进的模型实现了多元非参数期权定价模型的降维和简化了模型计算;还通过多个期限期权的单指标组合解决了非参数估计的样本数量问题;以及通过期限平滑解决了现有非参数定价模型中的日历效应问题。选取上证50ETF期权数据实证分析表明,无论是样本内的估计结果还是样本外的预测结果都比传统的Black-Scholes模型、半参数Black-Scholes模型和多元非参数回归期权定价模型估计效果有提高。     

中国农村民间借贷市场融资约束环境下利率定价模型分析——以广东农村实地调查数据为例

通过对广东农户民间借贷行为实地调查的问卷进行数据分析,了解农村民间借贷中的资金供求关系,发现存在的融资约束问题,进而对融资约束环境下民间借贷资金利率定价过程进行实证分析;着重考察农村民间借贷利率受公共信息和私人信息影响的程度,从借款人和贷款人的角度分别建立定价模型进行经验分析。结果显示,定价模型在F检验1%水平上显著,其他模型具有R2的统计显著性;反映借款用途的变量在10%水平上显著,其他变量均在5%水平上显著。这说明该市场利率能够反映公共信息的影响,借款人和贷款人的利率定价也反映了各自私人信息中相关风险和财务能力因素的影响,得到的经验结论主要是:第一,农村民间借贷市场是自主交易的金融市场;第二,其利率定价过程基本市场化。     

“双积分”政策下汽车制造商竞争定价与减排策略研究

"双积分"政策的实施对汽车制造商的定价决策产生了重要影响。考虑卖方由同时生产燃油车和新能源汽车的制造商1和仅生产新能源汽车的制造商2组成,在消费者低碳偏好和价格竞争影响下分别针对制造商1对燃油车采取和不采取节能减排措施的情况,研究"双积分"政策下汽车制造商的定价策略和减排决策,探讨新能源汽车积分值和积分比例要求对政府和企业决策的作用效果。进一步,通过对不同情形的结果进行分析,得到"双积分"政策的出台、消费者低碳偏好及制造商采取节能减排措施对制造商定价和减排决策带来的变化,并通过算例分析验证了结论。研究结果表明:(1)"双积分"政策可以降低新能源汽车的价格,提高新能源汽车制造商的利润,促进燃油车主动减排。(2)当新能源汽车的需求价格弹性系数和需求交叉价格弹性系数处于较高水平时,政府要制定较高的每台新能源汽车积分值。(3)燃油车的油耗水平存在一个环境属性标准,当油耗水平低于一定值时,随着新能源汽车积分比例要求的不断增大,制造商1选择提高燃油车价格。(4)消费者低碳偏好是提高燃油车减排水平的重要因素,政府可以对减排技术先进的燃油车制造商进行低油耗认证,提高消费者低油耗燃油车需求,激励燃油车制...     

回收竞争下考虑CSR行为的闭环供应链定价决策及协调

研究考虑企业社会责任(CSR)行为的闭环供应链定价决策及协调问题,分别构建了单个第三方回收及两个第三方回收竞争下的闭环供应链博弈模型,分别从企业与消费者两个视角分析了CSR投入对供应链成员的定价策略及系统总收益的影响,并建立了基于“收益共享”与“回收成本共担”相结合的契约协调模型。研究表明,两个第三方回收商间的适度竞争不仅可以降低产品价格、提升废旧产品回收效率,同时对提高企业的CSR投入水平以及收益水平也起到积极的促进作用。最后,在契约参数的可行性范围内,“收益共享-成本共担”契约在使供应链总收益达到最大的同时,还成功改善了每个成员企业的收益。     

竞争中的参考价格效应及承诺

消费者的社会感知会影响其对产品和品牌的评价。当消费者进行购买选择时,经常会受到参考价格效应的影响。而广告和价格不仅是企业经常要考虑的重要决策,还会对参考价格产生重要影响。为此,一个值得研究的的问题是：在考虑参考价格效应的情况下,企业该怎样确定其动态广告和价格策略？
为了研究该问题,本文构建了一个广告和价格的动态模型,来研究一个双寡头市场环境下两个寡头企业的价格和广告决策,并以此分析参考价格效应的作用。具体而言,我们假定企业可以采用广告承诺和价格承诺中的一种,其中前者承诺其在一段时间内的广告投入量恒定不变,而后者确保价格不变。两种策略不仅会影响消费者的购买决策,也会影响竞争对手的选择。在上述假定下,我们探讨了两个寡头企业在都采用广告承诺、都采用价格承诺及一个企业采用广告承诺而另一个企业采用价格承诺等三种不同情形下的最优广告和价格决策,并以此分析了三种情形下参考价格效应对最优的广告投入及定价策略的影响。最后,通过数值分析,探讨了不同情形下企业的最优策略选择。