现代媒体技术与语文教学整合的误区与建议

中小学语文教师对现代媒体技术辅助教学的意义,认识上还存在着不足：教育手段与素质教育思想脱节,滥用甚至误用多媒体教学;过分依赖多媒体技术,淡化甚至忽略了教师的主导地位;回归传统教学,完全否定多媒体的辅助作用等等。在使用现代媒体技术教学时,广大中小学教师应充分认识其辅助教学的性质,以语言和文字为本,教学设计要努力创设良好的教学情境,同时还要精心设计和合理、适度运用多媒体课件。     

新媒体格局下纸媒如何重获竞争力

中国加入世界贸易组织之后,中国传媒面临的市场格局已经发生了并将继续发生着重大变动。中资传媒整合、外资传媒入内、新闻竞争浪潮风起云涌,中国传媒正经历着一场深刻的变化。网络普及和使用习惯的相对滞后,以及信息的高度需求使得中国的纸媒发展看起来并非饱和,而是远未发挥出其相应的威力。在全新的媒体格局之下,纸媒作为重要的信息通道必将继续发挥其不可替代的作用。     

媒介文化源流探析

从大众媒介的基本含义入手,首先分析了凯尔纳所谓的媒介文化,认为他以媒介文化取代大众文化或通俗文化,一方面在于承认西方社会已经出现的文化现实,另一方面也试图以此调和法兰克福学派与伯明翰学派之间的理论矛盾.在此基础上,通过梳理国内学者使用媒介文化的基本语境,认为把媒介文化等同于大众文化的做法失之简单.因为新世纪以来,随着新媒介的出现,种种文化现象已无法用大众文化的理论框架做出很好解释,这就为媒介文化的诞生奠定了现实基础.而文化研究的盛行也在很大程度上推动了媒介文化概念的流行和媒介文化研究的展开.媒介是大众文化发展到一个新阶段之后所出现的文化形式,它既是一种全面抹平的文化,也是一种杂交文化,同时还是一种不断生成的文化.     

Television news consumption and public attitudes towards immigration: a multi-level approach / Consumo de información televisiva y actitudes publicas hacia la inmigración: un enfoque multinivel

This paper analyses the association between TV news consumption and public attitudes towards immigration. A multi-level model is used to study the complex relationship between TV news consumption, how the media treat immigration and public attitudes towards minority groups based on a survey of university students. Multi-level analysis results show the impact of aggregate consumption of TV news on the perception of the current immigration phenomenon and the cognitive/affective components of attitude. It also demonstrates the usefulness of this analytical approach for understanding the processes that describe the relationship between the media and attitudes towards immigration.     

How public relations agencies in Greece respond to digital trends

The present study investigates the extent to which PR agencies in Greece incorporate new media platforms in their clients' campaigns. Moreover, PR consultants’ views about the benefits associated with social media usage in PR are also assessed. Based on a sample of 81 PR agencies, results indicate that integration of digital media in the clients’ communication campaigns is widespread. Popular online tactics used by Greek PR agencies are related to social media platforms (e.g., Facebook), websites and viral campaigns. Moreover, executives of the Greek PR firms have acknowledged the new roles of digital media in practicing public relations for their clients, conducting research and managing effectively corporate reputation.     

Pulling ads,making apologies: Lowe's use of Facebook to communicate with stakeholders

This study examines the use of Facebook by Lowe's to reach its stakeholders after the controversial decision to pull its advertising from TLC's All-American Muslim. Through an online survey, the study gauges people's thoughts about the use of Facebook to apologize. Results showed significant differences based on age, race/ethnicity, and political affiliation regarding the use of Facebook and significant differences based on education, time spent on Facebook, political affiliation and race/ethnicity regarding the wording of Lowe's apology.     

Date Rape After the Afterschool Special: Narrative Trends in the Televised Depiction of Social Problems

Social problems scholars have pointed to sensitive depictions of social problems like smoking, rape, and spousal abuse on television as evidence of the success of movements devoted to those causes. Media scholars have countered that the pressure on television producers to hew to formula inevitably leads to stereotypical depictions of social problems. We appraise these two perspectives by way of an analysis of the portrayal of date rape on teen television dramas over the course of 2 decades. We show that, for a period, advocates did secure portrayals of date rape that were in line with a feminist antirape agenda. However, that depiction yielded to one in which date rape figured as a narrative device, used to tell audiences something about the show's characters or their situation, not to tell them something about rape. Developments in teen serials' content and especially their form led eventually to antifeminist portrayals, in which rapes were portrayed as unjust but routine events. Behind these developments, however, were demands on television writers to produce not formula, but novelty. We conclude by theorizing more generally the effects of the demand for novelty on the depiction of social problems on television.     

What “likes” have got to do with it: Exposure to peers' alcohol-related posts and perceptions of injunctive drinking norms

Objective: Examine 1) whether observed social reinforcements (i.e., “likes”) received by peers' alcohol-related social media posts are related to first-year college students' perceptions of peer approval for risky drinking behaviors; and 2) whether associations are moderated by students' alcohol use status. Participants: First-year university students (N = 296) completed an online survey in September, 2014. Method: Participants reported their own alcohol use, friends' alcohol use, perceptions of the typical student's approval for risky drinking, and ranked 10 types of social media posts in terms of the relative numbers of “likes” received when posted by peers. Results: Observed social reinforcement (i.e., “likes”) for peers' alcohol-related posts predicted perceptions of peer approval for risky drinking behaviors among non-drinking students, but not drinking students. Conclusions: For first-year college students who have not yet initiated drinking, observing peers' alcohol-related posts to receive abundant “likes” may increase perceptions of peer approval for risky drinking.     

利用新媒体加强大学生社会主义核心价值观教育

新媒体技术从根源上改变了现代社会的信息传播方式,深刻影响着大学生的价值观念及思想行为。现阶段,高校可以将新媒体作为一项新型教育平台,对大学生开展社会主义核心价值观教育。新媒体不仅具备良好的互动性,还能渗透到社会生活各个层面,利用这一平台对大学生进行社会主义核心价值观教育,对思想政治教育方式进行创新和改进,以此实现大学生政治素养的提升。