新媒体艺术的诗学形象

新媒体艺术不但是一个实践性问题,而且是一个理论性问题。新媒体艺术的实践经验日益追求建构相应的理论体系与诗学形态。从理论上看,新媒体艺术的诗学形象主要关涉以下几个命题,即技术现实的艺术表达、文本呈现的数字模式、意义消费的复调维度,它们共同表征了新媒体艺术的理论架构与问题域。     

社会化媒体语境下的品牌情感传播策略探析

Web2.0时代,互联网越来越多地融入了互动、分享、交流的人性化元素。社会化媒体带给用户更加新鲜的网络体验,网络传播应用模式也更具创意性。受众认知和商品消费行为也发生巨大变化。品牌的情感传播,就是要捕获消费者的情感,通过情感打动消费者,把人类共通的情感注入到商品之中,使消费者在情感的体验、想象、享受中自觉地接受产品和服务,从根本上与其建立起一种持续的、长久的情感关系。在这个过程中,社会化媒体以其公开性、参与性、对话性、交流性、连通性和社区化的特点成为品牌情感传播的有效平台。     

信息传播媒介影响下的语言变化探析

语言是人类重要的交际与传播工具,促进社会成员之间的有效沟通,与社会发展密切相关。在传播媒介背景下,语言的运用千变万化,受到当前社会快节奏、信息大容量的影响,遵循固有性、求新求异性原则,不断推出全新语言,有些语言偏离了原有的规范,探索新规范。因此,传媒媒介加快了语言系统的"推陈出新",赋予语言更多动力,以适应社会生活的发展变化。本文将结合当前传播媒介发展现状,对传播媒介影响下的语言变化形式进行具体分析与阐述。     

网络文化提升城市认同的路径探析

城市认同感体现着城市对于主体的凝聚力、感召力和吸引力,是城市文化和城市软实力建设的重要维度。网络媒介作为一种强势崛起的新的文化范式和传播范式,在城市认同感的构建中具有不可忽视的重要地位。要加强对于网络文化提升城市认同的路径和机制的研究,充分发挥网络文化在时间、空间、符号、仪式、共同体等维度对于城市认同的构建作用,促进网络所形构的城市记忆、城市地方感、城市符号、城市媒介仪式、城市共同体想象,增强网络主体与城市之间的情感、记忆和审美等纽带联结,使网络媒介成为构建城市认同、增进城市文化魅力和文化软实力影响效果的有效途径和方式。     

Beyond black and white: the role of media in portraying and policing migration and asylum in Italy

This paper investigates the media’s role in shaping perceptions and policies concerning the so-called migrant crisis as well as how this affects solidarity with newcomers, specifically focusing on Italy. The first part of the paper examines the coexistence of the humanitarian narratives of saving lives and the spectacle of militarised borders. It unveils how the daily transmission of sensationalist and stereotyped images of migrants contributes to their transforming into subjects and objects of fear, both experiencing the fear of being rejected and eliminated and inspiring fear in the resident populations. The second part addresses the need for innovative approaches in the construction of a positive public image of migrants and refugees. Through an analysis of several communication campaigns, realised by state and non-state actors for the promotion of social coexistence between citizens and newcomers, this paper calls for a fundamental shift in the way we communicate about migration. A concluding reflection on the challenges and opportunities posed by the arrival of migrants and asylum seekers in our societies, proposes that they should not only be perceived as objects of policies, but should be considered active partners of their own inclusion in the receiving societies.     

A Place for Technology in Parent Education: An Exploratory Study of Parent Perceptions

The current study sought to identify what parents would perceive to be helpful in terms of including technology topics in parent education programs, rather than assuming what would be best for parents. Parents were recruited for participation from a western state in the United States between 2012 and 2013. A qualitative approach was used to analyze parental responses (N?=?168) regarding what topics/areas would be beneficial if they attended an educational offering relating to teens and technology. Parents indicated they wanted specific direction and skills relating to the practice of implementing parental mediation, and information about staying current with the technology trends. Other findings focused on the difficulty of getting parents to commit to such education.     

Control mutuality,social media,and organization-public relationships: A study of local animal welfare organizations’ donors

Using an online survey and qualitative analysis, this study examined the role of control mutuality in social media engagement to provide insight for social media strategy creation for nonprofit organizations. Guided by OPR and relationship management literature, insights and implications contribute to scholarly discussions of control mutuality and relationship management.     

Subtle images of antigypsyism: An analysis of the visual perception of “Roma”

ABSTRACT

This paper analyses the powerful stereotypical media discourse that shapes and reproduces a certain racialised and prejudiced perception of people identified as “Roma” in Germany. Using a close analysis of a single picture – appearing as harmless at first glance – and through the reconstruction of its various interpretational contexts and semantics the paper identifies mechanisms used in stereotypical media coverage of “Roma”. This qualitative analysis draws on media analysis of antigypsyism as well as on research of photographic construction of the “gypsy” in order to analyse the contemporary visual regime of “Roma” in Germany. As it portrays “the Roma” as a fundamentally different and socially deviant group, this visual stereotyping is shown to be an integral element of the persistent antigypsyist ideology, deeply embedded in German society.     

Older audiences in the digital media environment

Relying on Jensen and Helles’ model for studying the Internet as a cultural forum, this study aimed to explore the extent to which traditional media are displaced by innovative communication practices within the older audience of new media. The study was based on a cross-European survey of 1039 Internet users aged 60 years and up. Results indicated that older Internet users are significantly more inclined to use traditional mass media than new social media and prefer synchronous to asynchronous mass media. This audience, however, is not homogeneous, as four subsegments were identified. These groups differed in their media repertoires, sociocultural background and leisure preferences. The findings suggest that despite the increasing percentage of older Internet users, this audience tends to adhere to familiar media practices, with only a minority making intense use of new practices. With very few cross-national differences, this tendency appears to be universal, suggesting overall media use traditionalism and a second-level digital divide among the older audience.     

Personalization,gender, and social media: gubernatorial candidates’ social media strategies

This study focuses on the ‘self-personalization’ of campaign politics, marked by candidates highlighting their personal lives over their policy positions. The rise of social media may be accelerating this shift. Applying Strategic Stereotype Theory [Fridkin, K. L., &; Kenney, P. J. (2014 Fridkin, K. L., &; Kenney, P. J. (2014). The changing face of representation: The gender of U.S. senators and constituent communications. Ann Arbor: University of Michigan Press.[Crossref] , [Google Scholar]). The changing face of representation: The gender of U.S. senators and constituent communications. Ann Arbor: University of Michigan Press.], which holds that women politicians try to deactivate stereotypes that associate men with agentic leadership traits while capitalizing on stereotypes that associate them with warmth, we assess what role gender plays in candidate self-personalization on social media. A large-scale computerized content analysis of social media posts by gubernatorial candidates in 2014 suggests that male candidates may see more and female candidates see less strategic benefits in personalizing, but this effect does not persist in the face of electoral contextual variables like competitiveness. We also find qualitative differences in the ways male versus female candidates personalize through social media.