Advocacy Communication and Social Identity: An Exploration of Social Media Outreach

Increasingly, advocacy organizations employ social networking sites as inexpensive and often effective ways to disseminate outreach messages. For groups working to reach lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth, social media provide key platforms for connecting with target audiences. Although these young people increasingly utilize social media, little is known about how digital advocacy campaigns influence their sexual identity formation. This article applies concepts of social identity to examine how LGBTQ youth understand advocacy campaigns, how they perceive LGBTQ as a social category presented in campaigns, and what values they assign to LGBTQ group membership.     

At home with their queerness: same-sex relationality and the Indian family in advertising media

The legal battle around the reform of Section 377 of the Indian Penal Code brought the provisional decriminalization of homosexuality in 2009, which was overturned by the Supreme Court of India in 2013. Queer politics in India thus stands at a critical juncture regarding the goal to foster social acceptance of LGBT individuals. This paper offers an analysis of two recent media representations in India—a gay matrimonial ad and an online advertisement for an ethnic apparel brand featuring a lesbian couple—to demonstrate how the Indian family is emerging as an important arbiter of queer relationality. The negotiation of same-sex relations within the familial is premised on bourgeois notions of class, caste and gender, an ideological normativity that queer of color critique and queer theory have foundationally put up resistance to. This paper goes beyond the queer and feminist critiques of gender and class normativity to suggest that queer visibility in the Indian context is being negotiated not in opposition to, but through, the mandates of the familial.     

Sexy women sports fans: femininity,sexuality, and the global sport spectacle

In recent years the relationship between women and sport fandom has undergone significant shifts. The rapidly changing sphere of global sport is seen to offer women newly visible roles in the global sport economy as fans, broadcasters, celebrity athletes, and media personalities. In light of calls for greater inclusivity and diversity in sport, this paper examines the emergence of new forms of “sexually empowered” female fandom, which situate women as active participants in the sporting spectacle. Whereas sexy women who followed men’s sport or male athletes were once derided as “groupies,” thus socially marginalised and excluded from identification with sport fan communities, I argue that the sexy sport fan has emerged in the context of post-feminism as a visible and necessary type of feminine fan identity to meet the needs of the global sport economy. This study extends feminist sport media analysis beyond its focus on how female athletes are represented whilst also contributing new insights to sport fan research by analysing how female supporters are constructed through mediated accounts in terms of gender, sexuality, and nation.     

Social media and Web 2.0 for knowledge sharing in product design

Working collaboratively with internal and external partners (suppliers, customers and internal stakeholders) has been at the epicentre of product design. Knowledge sharing has been well recognised in this context. However, there is limited research that has addressed the role of social media/Web 2.0 in facilitating knowledge sharing for sense- and decision-making within product design. To address this gap, this study draws on the resource-based view (RBV) of the firm and two vignettes that relate to ‘collaborative co-design’ and ‘collaborative design-to-order’. We illustrate the role of social media/Web 2.0 in building knowledge sharing capabilities for sense- and decision-making for internal and external partners during product design. Limitations and further research into the use of social media/Web 2.0 are also discussed.     

英美传媒话语研究方法述评

英美学者从不同角度研究传媒话语,取得了不同的研究成果。迄今为止,仍在起着重要影响的主要研究方法有:语言学和社会语言学方法、会话分析方法、符号分析法、话语批评分析法及话语分析法等。笔者从研究对象、研究成果和局限性几个方面对这些起着重要影响的研究方法进行简要述评,得知:采用不同的途径,多角度、多层次、跨学科、全方位地研究传媒话语,已成为传媒话语研究的趋势,这种研究定势也将更加丰富传媒话语的理论。     

我国传媒上市公司经营效绩剖析

传媒产业化是我国文化产业发展的基本战略。文章通过描述性统计对我国传媒产业近5年发展状况的经验分析表明:无论从市场预期层面,还是从公司自身的经营效绩方面来看,传媒上市公司都优于其他上市公司,传媒产业是我国经济体系中的朝阳产业。     

关于社会用语规范的理性思考

语言规范是时代发展的需要,也是语言按规律运行的内在需求。语言工作者应该因势利导,采取引导与堵塞相结合,宜理性、忌武断,从俗从雅相结合,具体语境具体分析等准则,逐步培养人们的语言规范意识,促进社会用语健康发展。     

Socially distributing public relations: Twitter,Haiti, and interactivity in social media

Social media and communication technology have shifted the power of communication from public relations practitioners to social media users who may not have a recognized role or defined interest in an organization. What results is a social model of public relations in which traditional public relations responsibilities are distributed to social media users, and which depends on interactivity, legitimacy, and a user's social stake. This study explores social public relations through a qualitative analysis of user involvement on Twitter regarding relief efforts to support Haiti following the 7.0 earthquake that hit Port-Au-Prince in January, 2010. This analysis of Twitter posts also expands understanding of interactivity online and demonstrates social media user fulfillment of public relations objectives.     

Media and the Israeli disability rights legislation: progress or mixed and contradictory images?

This article reviews and analyzes disability rights conceptualization and policy as reflected in the Israeli media after the enactment of the Equal Rights for Persons with Disabilities Law of 1998. Media coverage is examined through review of studies conducted on the subject in Israel. A comprehensive review of the research literature reveals a discrepancy between the purposes of anti‐discrimination legislation and policy and media reflections of disability, in which portrayal is primarily via a deviance lens. The discussion is based on the analysis of universal genesis of negative perceptions of disability, as well as on particularized culture bound meaning of disability within the Israeli symbolic framework.     

网络媒体与电视媒体的融合与发展

新媒体科技的发展将带来传统的媒介格局的变化。并对传统媒体造成冲击。在此,以网络媒体和电视媒体的融合和发展为例展开分析,通过探析网络媒体与电视媒体融合的形式,研究媒体融合如何改变电视媒体传统的传播模式,如何促进媒介生态系统的和谐平衡发展等问题,以证明媒体融合是媒介发展的必然趋势。