媒介融合背景下的摄影手机与手机摄影

本文从手机的数据功能出发,分析研讨了摄影手机在手机发展及摄影大众化历程中的诸多话题,并对手机摄影作为一种新的摄影形态进行了相关论证。     

浅析手机文化的构成与特征

凭借丰富的信息内容、强大的传播能力和个性化的服务,手机媒介影响着越来越多的用户,逐渐成为丰富人民精神生活、推动国家文明进步、传承社会主义先进文化的新的、重要的载体。手机文化是一种通过手机的各种功能而对人的生活方式和行为方式产生影响的亚文化,它包括精神文化、行为文化、规范文化和物质文化等。文章从手机文化的基本内涵与形成出发,分析手机文化的构成,系统地分析了手机文化的特征。     

国内移动运营商营销移动阅读业务的思考

随着我国3G网络建设的快速展开,成功实现3G应用的迫切性日益显现。移动阅读作为在国外十分成功的一种无线应用,在被中国的移动运营商移植到国内时,因为中国特殊的国情会有着不同的市场前景。除了开发基于专用阅读器的移动阅读服务之外,还要拓展使用各种已有手机终端的移动阅读才能够使移动阅读业务成熟发展。     

移动电子商务下交易成本影响消费者感知价值的实证研究

在分析了移动电子商务下交易成本的主要构成后,论文提出了搜寻成本、评价成本、支付成本、风险成本对消费者感知价值影响的假设,构建了移动电子商务下交易成本对消费者感知价值影响的假设模型,采用结构方程模型方法利用样本数据对假设模型进行了拟合检验。研究结果表明,风险成本、支付成本、评价成本是移动电子商务下消费者网上购买商品的主要成本,均与消费者感知价值显著负相关,其中,风险成本与消费者感知价值相关程度最高,而搜寻成本对消费者感知价值的影响并不显著。此外,购物者的风险态度与其风险成本、评价成本显著正相关,通过对评价成本、风险成本的作用间接影响消费者感知价值。最后,依据研究结果,论文提出了促进我国移动电子商务发展的建议。     

基于客户需求的移动数据产业生态系统研究

围绕移动数据业务的发展,立足于移动数据业务价值网络的研究,从产业生态系统的角度分析了价值网络各环节价值增值的原理.按照马斯洛的需求层次理论,提出了在有效运作客户资源的基础上,对移动数据业务市场需求进行分析的方法.根据移动数据业务的服务对象,对市场需求进行了分类.提出了以移动运营商为核心,包括网络设备供应商、系统集成商、终端设备制造商、内容及服务提供商、虚拟运营商和用户在内的移动数字产业生态系统的基本架构.     

我国当前移动社交网络用户的基本特征

随着移动终端的不断完善,移动社交网络用户数量逐年增多,鉴于此,针对现阶段我国移动社交网络用户的发展现状,运用网络社会学的理论和方法,经分析认为我国移动社交网络用户具有分布范围广,现实关系与虚拟关系相互交织,言论从众现象普遍,易产生社交疲劳,易流失等基本特征。     

Development Guidelines from a Study of Suicide Prevention Mobile Applications (Apps)

Every day, Americans are inundated with advertisements and appeals to purchase the latest mobile technology in the form of smart phones, tablets, and their accompanying applications (apps). Human service organizations (HSOs) across the United States have begun to recognize that apps can provide a valuable resource for individuals and communities by addressing social issues. Additionally, forward-thinking HSOs are aware that apps are a fresh and important way of reaching a rapidly changing, tech-savvy population. But just like the marketplace at large yields a variety of apps that range from useful and engaging to poorly contrived and ineffective, HSOs' foray into app development has achieved mixed results. This report analyzes existing mobile applications available for one specific field of HSO service delivery—suicide prevention—in order to describe what is currently available and to generate beginning guidelines for the development, implementation, and evaluation of new suicide prevention apps for underserved populations. Twenty-seven apps were analyzed and recommendations for HSOs and future research are presented.     

Evaluation of a Web-Phone Intervention System in Changing Smoking Behavior—A Randomized Controlled Trial

This study evaluates the effectiveness of a web-phone intervention in changing smoking behavior. One hundred and sixteen university student smokers were recruited to participate in a randomized controlled trial. Each participant used their own mobile phone to receive messages from an automated web-phone system. After 4 weeks the participants in both the experimental group and comparison group improved on self-efficacy (SE) and stage of change (SOC) toward smoking cessation. After another 5 weeks, their SE remained significantly improved, but SOC did not. Participants in the control group did not improve. The findings provide support for further research on and possible adoption of automated phone interventions as a tool in helping smokers move toward quitting, especially those who are at an earlier stage of change. Dosage in automated interventions was found to be an area requiring future research.     

Driving,Communicating and Working: Understanding the Work-related Communication Behaviours of Business Travellers on Work-related Car Journeys

Abstract

Despite an increasing number of workers requiring to travel extensively in carrying out their work, there are significant gaps in knowledge related to how business travellers make use of journey time. This paper addresses this gap in knowledge by examining the journey-time behaviours of business people travelling by car on work-related journeys. One of the central focuses of the paper is on the extent to which business travellers use mobile communication technologies and the extent to which they experience a pressure to remain in ‘perpetual contact’ with colleagues and clients while travelling.     

手机支付商业模式浅析

总结了手机支付典型的四种商业模式,并详细研究了国内运营商中国移动和中国联通的手机支付业务商业模式;从运营商的角度研究各种商业模式的利弊,对国内运营商在开展手机支付业务时具有指导意义。