Pattern of global cyber war and crime: A conceptual framework

The flourishing synergy arising between organized crimes and the Internet has increased the insecurity of the digital world. How hackers frame their actions? What factors encourage and energize their behavior? These are very important but highly underresearched questions. We draw upon literatures on psychology, economics, international relation and warfare to propose a framework that addresses these questions. We found that countries across the world differ in terms of regulative, normative and cognitive legitimacy to different types of web attacks. Cyber wars and crimes are also functions of the stocks of hacking skills relative to the availability of economic opportunities. An attacking unit's selection criteria for the target network include symbolic significance and criticalness, degree of digitization of values and weakness in defense mechanisms. Managerial and policy implications are discussed and directions for future research are suggested.     

论交通运输的可持续发展

交通运输的迅猛发展产生了诸多负面效应,如环境污染、资源短缺、交通拥挤、安全隐患以及各种运输方式比例失调等.文章分析了产生这些负面效应的原因,并探讨了交通运输可持续发展的基本对策.     

韩国学者研究中国马克思主义传播史述评——关于马克思主义在中国传播的条件、过程与特点

介绍韩国学界对马克思主义在中国传播史的研究状况,对中国学者有一定的借鉴意义。韩国学者对马克思主义在中国传播的研究可以分为三个部分来叙述:马克思主义在中国传播的外部内部条件、曲折过程以及中国特点。首先,马克思主义在中国传播的条件可分为外部条件和内部条件,外部条件是巴黎和会与俄国十月革命,内部条件是新文化运动和知识分子运动;其二,马克思主义在中国传播的过程分为十月革命前后马克思主义在中国的传播和中国知识分子围绕着马克思主义在中国传播而进行的一些争论;其三,马克思主义在中国传播的特点是实践性、主动性、必然性以及民族性。     

走向东洋:移植日本的书院制度

明清之际,中国书院作为一种文化教育制度,移植到了一衣带水的近邻日本。日本书院以传播儒家文化为主要使命,有着教育教学、出版图书等多种文化功能。其学校性质的书院又分为寺子屋、私塾、乡学、官学等几个高低不同的层次,另外还有专门教授医学知识和培训中国留学生的书院。甲午战争中国失败之后,日本人把书院办到了中国本土,惜乎这一书院的回流是一种充满痛苦的文化现象。     

Promoting online media relations: Public relations departments’ use of Internet in the UAE

This paper discusses the use of Internet by public relations departments in the United Arab Emirates, to reach their key publics online and to gather information and monitor data to perform their tasks and to promote and develop their relations with the news media. Findings of the study show that all 24 organizations have a homepage, but only two thirds of them are posting their publications on the net, and only one third are using electronic newspapers to monitor their coverage in the media and to gather news, data and information of importance for the various tasks they perform. Only three organizations out of 24 have an online newsroom, and only two have a virtual tour about the organization. None of the surveyed organizations’ Web site has a film or videos. Organizations in the United Arab Emirates still have a lot to do to take advantage fully and rationally of what interactive communication, Internet and online publications are offering for a better performance and more effective public relations.     

The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web

Web sites have become important impression management tools for corporations because they represent a constantly available source of information for an organization's publics. This study used quantitative content analysis to assess current corporate impression management techniques, using Jones’ typology of impression management strategies: ingratiation, competence, exemplification, supplication and intimidation. Findings indicate that corporate Web sites focus on competence and exemplification strategies, and that they are not using the full two-way communication capabilities of the Web.     

论新闻传播教育的基本特点

新闻传播教育以培养高素质的新闻传播人才为目标。新闻传播业具有政治性强、业务性强、综合性强的特点 ,对新闻传播人才和新闻传播教育有着特有的要求 ,也给新闻传播教育带来直接的影响。本文论述了新闻传播教育的基本特点 ,即 :政治性与业务性的有机统一、理论与实践的有机统一、新闻传播知识与多学科知识的有机统一     

Redefining sewardship: Examining how Fortune 100 organizations use stewardship with virtual stakeholders

Although Kelly's (2001) stewardship strategies have been discussed conceptually in public relations literature, they have not been examined through scholarly inquiry outside the fundraising realm despite repeated suggestions in relationship management literature. Through content analysis of the Fortune 100 organizations’ websites, this study examines how the four stewardship strategies are used by for-profit corporations. Results indicate that the current conceptualization of stewardship strategies for virtual behavior may be a better representation of relationship cultivation strategies than relying on the adaptation of interpersonal communication strategies to organizations.     

他者的中国：叶维廉的跨文化传播策略——基于《从比较的方法看中国诗的视境》一文的讨论

叶维廉早期代表性论文《从比较的方法看中国诗的视境》的主要观点折射出叶氏诗学理论体系的侧重和片面之处,其背后有着鲜明的文化立场,体现了成功的跨文化传播策略。     

区域品牌定位与整合营销传播研究——以天津滨海新区为例

基于区域品牌定位的特殊性,运用空间、产业、品类定位方法来分析滨海新区品牌的有效定位,运用系统分析的方法对滨海新区品类品牌体系的建立进行了探讨。结合滨海新区的功能定位,提出全面打造滨海新区“名牌”的策略,运用形象识别理论以及整合营销传播原理对滨海新区品牌塑造与传播提出了相应的建议与对策。