Internal communication as power management in change processes: Study on the possibilities and the reality of change communications

Literature on change management has changed over the years. Under the umbrella of change management today frequently holistic approaches are discussed. The special significance of soft factors results from the area of tension of subjective/personal risk assessment of certain groups of actors, which entail comprehensive changes. As change projects depend on implementation by executives and employees, change communications is a form of (internal) strategic stakeholder management. Change communications can be identified as the single part of change management, which focuses on the soft factors that are activated through the change of hard factors. With the management of soft factors the aim is to make a contribution to the enforcement of change goals, i.e. to secure or to regain the management's power. For this purpose 60 PR-agencies in Germany have been polled, as to how they assess the possibilities and reality of change communications. The result illustrates a torn of the agency scene between service and consulting claims, which emphasizes the question, if (internal) communication means the organization of messages and its delivery or also becomes part of behavioral economics with the idea to control the power of management.     

伯川德悖论,消费者转换成本与市场圈定--中国移动通信市场结构的微观分析

移动通信市场的已有研究中,有关边际成本高昂、竞争者的触发策略威慑、产品差异化以及基于网络效应的分析框架和解释变量,难以给出令人信服的理论解释。就微观层面而言,我国移动通信市场存在伯川德悖论的最根本的原因在于,消费者对已购买通信产品存在的转换成本,导致了“市场圈定”现象,并最终对产业结构产生根本性的影响。     

金砖国家通信服务贸易研究

金砖国家作为新兴经济体的典型代表,其经济的持续快速发展格外引人注目。文章通过分析近年来金砖国家通信服务贸易发展状况、共同面对的问题和进一步发展的潜力,指出金砖国家虽然不是重要的经济联盟和政治组织,但在谋求加速通信服务贸易发展的过程中,只有合作才能促进共赢,不合理竞争和设置贸易壁垒,很可能遏制或拖延各自的发展与崛起。     

Connecting Clinical Information Processing With Computer Support

Clinically oriented computer systems require compatibility with the information processing that typifies clinical work. This paper summarizes some of the research that can be applied to such processing and uses the summary to suggest likely errors. Alternative means to correct for such errors are also summmarized leading to an emphasis on decision support systems that integrate human and computer information processing strengths. An example concerning long-term mental illness is used for illustration.     

窄带FFH/MFSK系统多音干扰抑制方法

通信对抗是现代军事通信中的重要组成部分.在最坏情况多音干扰环境中,一种应用于窄带快速跳频通信系统的干扰抑制方法被提出。与分集合并方式的干扰抑制机制不同,在该方法中的系统接收端利用频率直方图和包络检测,完成对接收信号中敌意多音干扰的认知和抑制,在不降低系统频带利用率条件下,提高了窄带FFH/MFSK系统的传输性能。数据分析和仿真表明,通过该抑制方法,可使系统在相关干扰时间内的抗干扰性能,较传统的分集合并干扰抑制方法提高约10 dB,且运算复杂度低,具有较好的可实现性。     

Journalists’ opinions and attitudes about dialogic components of corporate websites

This study examines the opinions of print journalists regarding the use of dialogic components by Fortune 500 company web pages designed specifically for use by the press. Results showed that journalists recognize and appreciate the growing presence of dialogic components of corporate websites, but that a level of distrust and sense of manipulations still exists. This study also suggests the addition of a tenet to existing dialogic communications typologies, one of “relationship building and enhancement”.     

我国特大自然灾害下的应急通信管理探讨

随着国民经济的快速发展、生产规模的持续扩大和社会财富的不断增长,灾害造成的损失也日益严重,而应急通信工作直接影响到国家重要灾害信息的及时发布和救灾工作的顺利实施。为此,结合我国国情,探讨特大自然灾害下高效的应急通信管理机制,为完善我国突发公共事件的应急管理体系和特大自然灾害的应急通信管理提供有益借鉴。     

北京的现代城市交通与古都风貌

北京旧城交通拥堵现象突出。要解决这一现实问题 ,就要在保护古都风貌的基础上 ,完成城市总体规划确定的城市路网建设的目标 ,大力发展地铁、轻轨 ,坚持公交优先的交通战略 ,适度控制交通需求的增长 ,加快道路建设和公共交通投融资体制的改革 ,加快城市交通管理体系的现代化建设 ,不断提高整个交通系统的通达性和便捷性     

论构建以客户为本的品牌资产的方法——以“动感地带”品牌为例

品牌的作用在今天的市场中越来越重要，因此，构建以客户为本的品牌资产的方法尤其值得研究。基于此，在提出了品牌资产的概念的同时，就如何构建品牌资产提出了方法：选择品牌要素、制定营销计划、整合营销沟通，并就动感地带这个品牌进行了实证分析。