2008年广州火车站春运雪灾危机政府信息传播分析

2008年春节前期的南方大风雪给广州火车站带来了沉重的挑战。史无前例的大规模人员滞留、寒冷天气的袭击考验着政府的危机管理和危机信息传播能力。本文通过对《广州日报》和《南方日报》的中央政府、广东政府以及广州政府三级政府在本次2008年广州火车站春运雪灾危机的信息传播进行内容分析,并与三级政府的应急预案进行对比,以考量政府在本次危机的优缺。研究发现本次危机中,政府虽然能够较好地面对各利益相关者进行传播,但仍有缺漏;而对比各级政府的应急预案,三级政府各有优缺。为此,本文提出了相应的建议以期政府能够更好地面对此类危机。     

通信企业基于体验营销的顾客满意度的实证研究

从体验营销的角度研究通信企业的顾客满意度。为使研究更有针对性,选取了中国移动作为研究对象,运用管理学、营销学、消费者行为学及相关学科理论,采用理论研究和实证研究相结合的研究方法进行研究。首先提出了基于体验营销的顾客满意度模型和假设;然后通过因子分析、方差分析和相关分析验证其假设;最后分析研究结果,提出相应的营销策略。     

交往世界中的自我表现——心理学的一个研究视角

交往是一个与诸多社会科学与人文科学密切相关的课题,也是心理学的重要课题。自我表现的研究,为我们探讨人类的交往世界提供了很好的角度。无论是追溯心理学关于自我表现的研究历史,还是探讨自我表现的类型与基本原则,都有助于我们深刻地了解人类的交往世界。     

Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations

As inarguably one of the most influential theories in public relations scholarship, the symmetrical theory devalues the most common public relations objective, persuasion. This article deconstructs Grunig's work and re-constructs classic rhetoric to provide a post-symmetrical direction for public relations scholarship devoted to influencing behavior. By viewing the practice of persuasion from the perspectives of Aristotle, Plato, Isocrates, Burke, Nietzsche and others, this paper provides ethical and procedural guidelines on how today's public relations scholars can refocus the public relations agenda to focus more on real-world issues.     

Online public relations: The adoption process and innovation challenge,a Greek example

This paper examines the influence of Rogers attributes associated with innovation adoption (1995) in the context of demographic characteristics of public relations practitioners (PR) in the Greek financial services sector as they adopt and utilize the internet for PR purposes. Data is gathered via an on-line questionnaire administered to PR practitioners that work in companies participating in the Athens Stock Exchange. A quantitative approach was used in order to depict the attitudes and perceptions of these practitioners toward the use of on-line PR.     

Promoting Computer-Mediated Communications in Community Coalitions

SUMMARY

Community coalition participants are adopting new communication tools. This article identifies issues involving adoption of one type of communication tool, computer-mediated communications (CMC), based on a review of relevant literature and a recent exploratory research study of CMC adoption by community coalitions. Suggestions for aiding adoption and anticipating problems are presented and some social justice and professional value issues are highlighted. Human service professionals whose work involves community coalitions may find the theoretical background and practical advice useful in anticipating and responding to CMC changes in coalitions.     

Stories of strangers: Writing donor acquisition letters in the human services

This study explores the choices fundraisers make in crafting letters to acquire new donors for a human services organization, and whether the type of client served affects those choices. We use an experiment to control for organizational differences, and code the resulting letters written for elements identified in theory and practice, then perform an exploratory factor analysis to find patterns of co‐occurring variables. Writers tended to focus either on the quality of the organization or the unmet need in the community, but not both. Two of the factors, Universalism and Security, describe distinct personal value constructs that may reflect the preferences of the writer or the presumed preferences of the reader. Compared to participants writing for an older adult client base, participants writing for clients with mental illness were less likely to use a negative frame, more likely to use statistical evidence, and used lower expectations in describing successful client outcomes. Within letters, clients were described using three patterns: by describing a stranger who is worth helping because of intrinsic attributes; by describing a stranger who is worth helping because of their relationships within the social order; by describing the client group using facts and statistics, rather than an emotionally compelling story narrative.     

通过共情训练改善大学生人际关系

大学生在人际交往方面的困扰往往和他们缺乏共情能力有关,本研究旨在探索通过共情训练来提高大学生人际交往水平的方法。借鉴国内外多种共情训练程序,设计一套提高大学生共情能力及人际交往水平的训练方案,将68名大学生随机分为两组,对实验组的大学生进行共情能力的干预,对照组的大学生不进行任何干预。结论表明：大学生共情能力可以通过有效的干预手段得到明显的提高,人际交往能力以及人际敏感都会随着共情能力的提高而得到明显的改善。     

基于MSP430和nRF905的数字游标卡尺测量系统

介绍了一种基于无线通信技术的长度测量系统,该系统以MSP430超低功耗16位微控制器和无线收发芯片nRF905为核心。阐述了系统的组成原理和功能实现,多点数据采集提高了工作效率,实现与上位机的通信便于数据保存和处理,该系统可以较好的应用于工业检测领域。     

The National Family Caregiver Support Program: A Multivariate Examination of State-Level Implementation

Research on caregiver support policy implementation has offered valuable insights but has not incorporated theoretical frameworks or multivariate analysis. This article describes how the communications model for intergovernmental policy implementation was used as a framework to examine predictors of successful statewide implementation of the National Family Caregiver Support Program (NFCSP). Using data from the National Center on Caregiving State of the States survey, U.S. Census, Administration on Aging, and historical records, implementation (extent of service delivery) was examined in 50 states and the District of Columbia. State-level characteristics (demographic, historical, political, and organizational) were tested for their ability to explain more or less successful implementation. Bivariate and multivariate findings suggest that historical characteristics predict the likelihood of delivering more counseling, support group, and training. States that recognize caregivers as both service recipients (through counseling and support groups) and service providers (through training) may demonstrate more effective implementation.