2011年上半年中国传媒法治发展报告

2011年上半年,我国各级政府针对传媒领域的新问题出台了一系列法规政策,广播电视的监管继续加强、互联网著作权保护力度加大、传媒名誉侵权案件层出不穷、个人信息保护现状不容乐观、互联网不正当竞争日益加剧、政府信息逐步走向公开、非法网络公关正在得到治理。     

信用评价体系以及相关因素对一口价网上交易影响的实证研究

利用淘宝网的交易数据,研究一口价价格、信用的好中差评、商盟以及消费者保障计划等对交易笔数的影响。实证研究表明,价格对交易笔数有显著的负影响、好中差评数均有显著的正影响,而是否参加商盟无显著影响,参加消费者保障则为卖家带来了更多的交易笔数。研究表明,信用评价体系在网上交易中起到了一定的作用,但这个作用受到淘宝的信用评价政策等诸多因素的影响。     

Who should we get? How employer reputation shapes network hiring in Dutch professional football

Despite a vast literature examining networks in labor markets, it remains unclear how employers differ in their use of networks during recruitment. This study examines network hiring among high and low reputation organizations in Dutch professional football. Within-employer within-transfer window fixed effects conditional logistic regression models demonstrate that networks increase the likelihood that low reputation employers hire workers, but no network effect was found among high reputation employers. Qualitative interviews with employees suggest that low reputation employers identify their search pool and gather hard-to-observe information about potential hires through networks, while high reputation employers do not rely on networks for their search pool and gather information through observing workers for prolonged periods of time     

The effects of media slant on public perception of an organization in crisis

This study investigates the effects of mainstream media coverage on public perception of an organizational program in crisis. A survey was administered via Qualtrics using a web-based network sampling approach. The survey contained two mainstream media clips, one slanted negatively and the other slanted positively regarding an incident within the organizational program. Participants viewed both clips and answered questions regarding their perceptions of the program immediately after viewing each clip. Order of clip presentation was counterbalanced. Results of a mixed-model ANOVA revealed main effects for both media slant and presentation order on perceptions of the program; no statistically significant interaction was found between presentation order and media slant. Recommendations for practice, limitations and directions for future research are provided.     

The evaluation of workers by customers as a method of control and monitoring in firms: Digital reputation and the European Union's General Data Protection Regulation

As a method of surveillance and monitoring, the evaluation of workers by customers and employers and the disclosure of the results pose a series of challenges for the current legal framework of the European Union (EU). Employees subject to such evaluations are exposed to a far more intense and wider degree of monitoring of their work than traditional workers. The phenomenon arises from the adoption of a customer perspective, seeking to make work observable at all times, without any cost to firms. In this light, the author analyses the EU's General Data Protection Regulation, which establishes very specific restrictions when requesting and disclosing information about workers.     

How to manage corporate reputation? The effect of enterprise risk management systems and audit committees on corporate reputation

Research on corporate reputation has generally argued that reputational risk, or risk of reputation loss, stems from all company risks. As companies use enterprise risk management (ERM) systems to manage all their risks, we analyse the effect of ERM system quality on corporate reputation. Furthermore, as audit committees are in charge of supervising ERM systems, we analyse the effect of audit committee characteristics (i.e. independence and independent members' knowledge and diligence) on corporate reputation through their effect on ERM system quality. Our results for a sample of listed Spanish firms support consultants’ arguments that ERM system is a useful tool for managing corporate reputation. Our results also show that audit committee independence improves corporate reputation through the ERM system. Finally, our findings also reveal a positive relationship between the average educational level of independent directors of the audit committee and ERM system quality. These results provide evidence that ERM systems are platforms to manage corporate reputations and suggest the importance of the audit committee as a supervisor of ERM system and as guarantor of corporate reputation.     

神农架的美誉度调查研究

神农架地处渝鄂边陲的鄂西北,是世界中纬度地带生态保存完好的宝地,以其神奇俊秀、原始神秘而成为名扬中外的旅游胜地。为了解游客对神农架旅游区的自然环境、旅游设施、服务质量、拥挤感受、信息、价格六个方面的印象和评价,2006年5月1日至12日进行了美誉度调查。调查样本中男性占65.2%,女性34.8%,19-45岁的中青年游客占总数的78.4%,大专及本科以上文化程度者占62.9%。结果显示:初次到访者占游客总数的80.8%,第二次到访10.6%,第三次到访3.6%,四次和四次以上者占5.0%;游客最满意的是神农架的自然环境,92.77%的游客认为神农架自然环境优美,85.43%的游客认为神农架的生态环境保护很好;游客拥挤感受评价居第二位,70.2%的游客没有感觉拥挤;对服务质量的评价居第三位,73.9%的游客认为工作人员的态度是友好的;对神农架的信息服务感受排第四,59.0%的游客基本满意;对旅游设施的满意度排第五;游客对神农架的价格满意度最低,普遍认为神农架多次收门票、旅游商品同质不同价、餐饮食宿价格太高。     

Emotional crisis communication

Organizational crises are usually highly emotional experiences for both organizations and stakeholders. Hence, crisis situations often result in emotionally charged communication between the two parties. Despite the attention of organizations and scholars to the emotions of stakeholders during crises, little is known about the effects of the emotions communicated by organizations on corporate reputations. Through the use of vignettes, this experiment reveals that besides crisis-response strategy (diminish vs. rebuild), the communicated emotion (i.e., shame and regret) has a positive effect on corporate reputation. Mediation analyses showed that this effect of communicated emotion could be explained by the public's (negative) affective as well as cognitive responses (i.e., account acceptance). This study confirms that emotional signals embedded in crisis responses may affect corporate reputations by reducing feelings of anger and by increasing the acceptance of the organizational message. In doing so, this study provides a starting point for further exploration of the effectiveness of other emotions in crisis communication.     

Publish or Perish: How Are Research and Reputation Related?

A study of twenty-seven fields in 350 highly ranked universities examines the relationship between reputation and rank. We find that many metrics associated with research prowess significantly correlate to university reputation. However, the next logical step– looking at the relationship that links different academic fields with the reputation of the university–did not always offer the expected results. The phrase “publish or perish” clearly has very different meanings in different fields.     

基于声誉考虑的高管和控股股东策略演化博弈研究

在委托代理理论的框架下,基于中国上市公司单一控股股东特征的股权结构,分析中国上市公司高管与控股股东的委托代理问题对中国公司的治理有重要的作用.在高管与控股股东有限理性的假设前提下,文章引入了声誉激励机制的动态模型,运用演化博弈理论分析对高管实施激励过程中,高管是否努力工作的策略选择和控股股东是否选择监督的策略选择的互动机制,揭示了基于声誉考虑的高管和控股股东在委托代理关系中的演化进程,并对影响该动态系统稳定的关键因素进行分析.研究结果表明,演化博弈不存在最优的稳定策略,但存在三个局部稳定策略.文章最后提出通过结合股权和股票期权等显性激励,加大对有偷懒行为的高管处罚力度,通过聘用高声誉的高管发挥声誉的隐性激励作用等方法使演化博弈的策略向公司委托代理机制所期望达到的最优目标收敛.