余姚虞氏与六朝政治

余姚虞氏大致发迹于东汉中叶,自兹以降,迄乎唐初,该家族经历了由地方大姓经士族而趋于衰败并最终消亡的变迁过程。虞氏家族在此期间的盛衰荣枯,例证了能否与权力中枢建立并保持密切的联系,实乃中古家族可否晋身士流并维系其门第的关键所在。     

C2C环境下信用服务对卖家售出行为的影响研究——基于二元logistic模型

电子商务交易环境下,采用信誉反馈体系、中介保障服务、第三方支付担保等信用服务会减少买卖双方的信息不对称,增加卖方商品的售出概率,促进双方达成交易.通过对淘宝网三星Galaxy Note手机的交易数据进行二元logistic模型检验,发现好评率和信誉分数对于售出概率具有显著的正向作用,商品售价和运费对于售出概率有显著的负向作用,七天退换等保障服务对于售出概率存在一定的显著正向影响.     

市场声誉对驰名商标的认定作用

驰名商标是一个事实概念,我国法律及司法解释规定驰名商标的认定应由主张者提供＂商标享有的市场声誉＂,而市场声誉与相关公众的知晓程度并无关联,将其作为主要认定标准将背离其初衷。然而,市场声誉可辅助认定＂搭便车＂的不正当竞争行为,因此,可作为驰名商标认定的辅助标准。     

从产权视角分析非营利组织公信力缺失问题

公信力是非营利组织的生命线，然而目前我国非营利组织中却普遍存在着公信力缺失的现象。究其原因，有个人道德因素、社会环境因素、组织自身因素等等。笔者认为，产权不明确、所有权缺位、剩余收益权主体不确定导致的监督与激励机制的缺乏是非营利组织公信力缺失的一个重要原因，应建立和完善监督和激励机制来弥补其产权缺陷，从而提高组织的公信力。     

Emotional crisis communication

Organizational crises are usually highly emotional experiences for both organizations and stakeholders. Hence, crisis situations often result in emotionally charged communication between the two parties. Despite the attention of organizations and scholars to the emotions of stakeholders during crises, little is known about the effects of the emotions communicated by organizations on corporate reputations. Through the use of vignettes, this experiment reveals that besides crisis-response strategy (diminish vs. rebuild), the communicated emotion (i.e., shame and regret) has a positive effect on corporate reputation. Mediation analyses showed that this effect of communicated emotion could be explained by the public's (negative) affective as well as cognitive responses (i.e., account acceptance). This study confirms that emotional signals embedded in crisis responses may affect corporate reputations by reducing feelings of anger and by increasing the acceptance of the organizational message. In doing so, this study provides a starting point for further exploration of the effectiveness of other emotions in crisis communication.     

CEO credibility,perceived organizational reputation,and employee engagement

The current study explores how corporate leadership influences the effectiveness of internal public relations by linking CEO credibility, employee evaluation of the organizational reputation, and employee engagement. An online survey of 157 employees from a Fortune 500 company shows that CEO credibility is positively associated with perceived organizational reputation and employee engagement. Perceived organizational reputation significantly and positively affects employee engagement. Employee perception of organizational reputation fully mediates CEO credibility impact on employee engagement.     

CISG项下违约商誉损失赔偿实证研究

商誉标示的是企业外人士对企业的感知和判断.虽然CISG对包括商誉在内的具体损失类别没有做出规定,致使商誉损失存在认定上的困难,但鉴于商誉在现代商业实践中的重要意义和商誉作为一种损失类别的相对独立性,根据CISG损害赔偿的完全赔偿原则,应该把商誉损失纳入CISG的受损害方因对方违约而遭受损失的范围.受损害方应承担举证责任...     

基于声誉考虑的高管和控股股东策略演化博弈研究

在委托代理理论的框架下,基于中国上市公司单一控股股东特征的股权结构,分析中国上市公司高管与控股股东的委托代理问题对中国公司的治理有重要的作用.在高管与控股股东有限理性的假设前提下,文章引入了声誉激励机制的动态模型,运用演化博弈理论分析对高管实施激励过程中,高管是否努力工作的策略选择和控股股东是否选择监督的策略选择的互动机制,揭示了基于声誉考虑的高管和控股股东在委托代理关系中的演化进程,并对影响该动态系统稳定的关键因素进行分析.研究结果表明,演化博弈不存在最优的稳定策略,但存在三个局部稳定策略.文章最后提出通过结合股权和股票期权等显性激励,加大对有偷懒行为的高管处罚力度,通过聘用高声誉的高管发挥声誉的隐性激励作用等方法使演化博弈的策略向公司委托代理机制所期望达到的最优目标收敛.     

Publish or Perish: How Are Research and Reputation Related?

A study of twenty-seven fields in 350 highly ranked universities examines the relationship between reputation and rank. We find that many metrics associated with research prowess significantly correlate to university reputation. However, the next logical step– looking at the relationship that links different academic fields with the reputation of the university–did not always offer the expected results. The phrase “publish or perish” clearly has very different meanings in different fields.     

名誉权与言论自由的制衡:"公众人物"理论解析

美国法上的公众人物理论旨在解决名誉权与言论自由之间的冲突。公众人物理论的形成是与美国的政治体制、社会环境和文化背景密不可分的。公众人物理论也并非解决权利冲突的惟一途径。在我国,采用确认之诉的方法,要比公众人物理论更适宜国情。