Developing a measure of celebrity reputation

This study was designed to develop a measure of celebrity reputation and attempt to identify key dimensions for evaluating diverse components of celebrity reputation, including personalities, relationship, appearance, expert abilities, private life management, and reputation. Using exploratory and confirmatory factor analysis, this study confirmed that the measure applied was both reliable and valid.     

平台服务和物流服务对网络商家信心的影响——商家信誉的调节作用

在电子商务平台中,商家日常经营所需的服务与传统零售业有所不同,主要包括平台服务和物流服务两种。商家信心决定着平台的生存发展,但尚未有文献从信心视角对平台服务和物流服务展开研究。本文使用3995位淘宝店铺经营者的调查数据,建立次序回归模型分析发现:平台服务和物流服务都对商家信心有正向影响;商家信誉具有调节作用,随着信誉等级的提高,平台服务对商家信心的影响逐渐增强;而信誉等级较低的商家信心更容易受物流服务影响。     

经济学和管理学声誉研究对比——企业声誉研究述评

企业声誉作为经济要素作用重大,相关研究成果众多且较为杂乱。为清晰地认识声誉理论研究发展脉络和研究重点,对声誉理论进行梳理。通过对比经济学和管理学在企业声誉研究内容、方法和结论的异同,在声誉概念、声誉形成、影响声誉的因素以及声誉作用四个方面进行分析。经济学以信号传递和博弈论为基础,解释声誉产生和发挥作用的原理。管理学借鉴经济学研究声誉的成果,继续研究声誉在企业运行中的作用,逐渐在研究方法和研究内容上区别于经济学研究范式,展开以企业声誉为主要对象的系列研究。     

Defamation,gender and hierarchy in late medieval Yorkshire

This article focuses on a late-fourteenth-century defamation suit from the ecclesiastical court of York to demonstrate the granular nature of gender identity and homosocial cooperation and competition across status groups. In this case, a dispute between two gentry families developed into an accusation of sexual dishonour against the father of an unmarried pregnant woman. The analysis of networks of homosocial interaction reveals the gendered composition of reputation and identity at the social level. Male anxiety solidified around honesty in sexual and personal dealings, while concerns about social and religious status arose as the scandal became widely publicized. The study qualifies works on masculinity and insult in late-medieval society, demonstrating the significance of sexual honour and speech in men’s disputes over reputation. It also illustrates the extent to which patriarchal authority could be enforced through control over the sexual activity of dependent men. Despite the involvement of gentry and lower aristocratic parties, the perspectives of women and non-elite men are visible and reveal the limits of patriarchal control in gentry households. Thus, the article delineates the nature of disputes between elite and lower-status men, tracing the boundaries of reputations, as well as their protection and maintenance in periods of conflict.     

Alphabet Economics: The link between names and reputation

In economics, most coauthored papers have all coauthors in alphabetical order. It is sometimes argued that this conveys advantages to people whose names start with letters that come early in the alphabet. This paper examines whether the alphabetical ranking of names affects someone's reputation. Overall, we find that faculty members with earlier last name initials are more likely to get employment at high standard research departments. Furthermore, we show that the relationship between alphabetical placement and academic success remains significant if we use as an alternative measure of reputation the number of people showing an interest in the papers of a particular academic. This paper also investigates whether the reported alphabetical effect creates differential incentives for coauthoring. It is found that the reputational advantage of first-authorship motivates people to manipulate their names so as to obtain a more beneficial alphabetical position within the majority of articles.     

基于确定性理论的P2P系统信任模型

借鉴确定性理论中的不确定推理,提出了一种新的P2P系统信任模型。该模型根据节点的历史交易情况,运用C-F模型计算节点的可信度,节点依据计算结果与可信度高的节点进行交易,在节点间建立信任关系。分析及仿真表明该模型能有效地隔离恶意节点,提高交易成功率。     

财产与信用——兼论民营企业融资难问题

认为资本性财产是建立和维持信用关系的基础 ,没有一定规模的资本性财产 ,就不可能有真正的信用关系 ;声誉机制是特定财产制度的产物 ,没有这样的财产制度 ,就不可能建立起真正的声誉机制 ;民营企业融资难的根源在于民营企业缺乏必要的资本性财产 ,以及在“二元”结构财产制度下民营企业缺乏建立声誉机制的积极性 ;解决民营企业融资难的关键是扩大民营企业资本性财产规模 ,同时加快国有商业银行的非国有化进程 ,重塑民营企业的声誉机制     

信用的经济学内涵及其相关概念辨析

在经济、社会交往中恪守承诺,这样一个关于信用的定义无疑具有极强的张力,能够涵盖人类的所有经济活动和整个社会生活,解释所有人类个体在经济、社会交往中恪守承诺的各种各样的行为。信用的经济学内涵,即信守合约,诚实交易,摈弃机会主义行为,既与信用的一般定义相吻合,紧扣重诺守信这一信用的内在规定性;又符合经济信用的特点,着眼于诚信交易,信守合约,决不利用自身的信息优势损害经济交往中对方的利益。诚信、信任与信誉是同信用密切关联的概念,需要从理论上予以辨析。     

Complements or substitutes? The contingent role of corporate reputation on the interplay between internal R&D and external knowledge sourcing

Existing research does not provide a clear answer to the question of whether internal knowledge development and external knowledge sourcing are complementary or substitutive innovation activities. This paper adopts a contingent approach for addressing this issue by examining whether and how the interactive effect of internal R&D efforts and external knowledge sourcing on product innovation performance may be affected by the firm’s corporate reputation. In doing so, a three-way interaction model is applied to a sample of 251 Spanish high-technology manufacturing firms. Interestingly, initial results support the substitutive argument: the positive effect of internal R&D on product innovation performance diminishes as the exposure to external knowledge increases. However, in well reputed companies, interaction becomes positive, revealing a complementary effect. Thus, the study extends the traditional approach focused on determining whether internal and external knowledge sourcing are complements or substitutes by showing that their interplay depends on other firm-specific characteristics. Moreover, identifying corporate reputation as a source of complementarity between both activities provides an additional explanation of how corporate reputation contributes to a more effective management of knowledge assets.     

社交电商中融合信任和声誉的图神经网络推荐研究

社交电商可依据用户间的社交关系为用户提供感兴趣的商品或服务。现有研究多基于社会信任或社会声誉进行推荐,却忽略了信任与声誉间的相互作用,导致推荐效果欠理想。针对以上问题,本文提出了一种融合信任(Trust)和社会声誉(Social Reputation)的图神经网络推荐算法(TSR-GM),采用社会声誉来深度刻画用户关系在推荐系统中的作用,利用社交网络中用户被信任程度对用户声誉进行排名,以图神经网络量化整合用户信任与声誉,并将结合后的新矩阵不断校正以获取更准确的用户信任,以此对矩阵分解后得到的新评分模型更新,最终得到更准确度量的预测评分矩阵。运用Epinions数据集开展的相关实验表明：与同类方法比,TSR-GM算法对提高推荐精度有较好效果。