Trains,chains, blame,and elephant appeal: A case study of the public relations significance of Mary the Elephant

Using the media coverage of the hanging of Mary the Elephant, the purposes of this article are to discuss the major implications of the press agentry model of public relations, the impact of corporate decisions on the reputation of its surrounding community, and how the values related to societal issues such as animal cruelty change over time. Findings reveal that public pressure, intense police attention, and the counsel of a master press agent led the circus owner to make the decision to hang Mary and ultimately adulterate the reputation of the town of Erwin, Tennessee indefinitely.     

Examining the interplay of an organization's prior reputation,CEO's visibility,and immediate response to a crisis

In one of only a few crisis communication research studies taking a relational approach, examining the effects of a company's prior reputation in publics’ responses to a given crisis situation, Lyons and Cameron (2004) found that both reputation and response profoundly affected publics’ attitude and behavioral intentions toward an organization involved in a crisis situation, using hypothetical, fictitious organizations and crises. Using actual organizations and crises, our research team designed a 2 (reputation: good vs. bad) × 2 (crisis response: apologetic vs. defensive) × 2 (CEO visibility in immediate crisis response: visible vs. invisible) within-subjects experiment (N = 102) to examine the variances in stakeholders’ attitudes and behavioral intentions toward a company after being exposed to online video that delivered a corporate crisis response. Findings were counter-intuitive: a defensive response to a crisis is as acceptable to crisis stakeholders as an apologetic response if the CEO is visible (or audible) in the response and if the pre-crisis company-stakeholder reputation is positive. Good reputation, defensive crisis response and CEO visibility in immediate response to a crisis resulted in the best stakeholder attitudes and purchase intentions.     

2011年下半年中国传媒法治发展报告

2011年下半年,我国对于新闻出版、广播电视等传统媒体的法制建设逐步推进、互联网治理力度不断加大、政府信息公开继续发展、著作权保护加强、媒体名誉侵权认定仍存在争议、个人信息保护日益受到重视、舆论监督出现新特点和新问题。     

Good management,sound finances,and social responsibility: Two decades of U.S. corporate insider perspectives on reputation and the bottom line

This research sought to expand practitioner and scholarly understanding of the relationship between corporate reputation and the bottom line. An analysis of 706 firms over a 21-year timeframe revealed three attributes of reputation – management quality, financial soundness, and social responsibility – made consistently positive contributions to several measures of firm financial performance. Perceptions of corporate reputation were gathered exclusively from U.S. executives, directors, and financial analysts, referred to herein as corporate insiders.     

基于声誉理论的我国经理人动态激励模型研究

本文基于声誉理论,建立了一个关于经理人声誉机制与显性机制相结合的最优动态契约模型,以形成长期激励与短期激励相结合的激励模式,根据分析得出了实现声誉有效激励的条件和提高声誉激励效应的途径,并与没有引入声誉机制的契约模型进行了比较,通过实例验证了声誉机制与显性机制相结合的最优动态契约模型的合理性,对于如何有效地发挥声誉机制对我国经理人的激励作用提出了一些建议。     

股票首次公开发行、承销商声誉与我国保荐制度的建立

承销商在股票首次公开发行中起着决定性作用,而承销商声誉对于其作用的发挥则有着重要的影响。本文首先对股票首次公开发行的过程及承销商的作用进行了概述,接着在借鉴国外学者相关研究的基础上,分析了承销商声誉对首次公开发行定价的影响。研究发现,由有声望的承销商承销的股票其定价相对较高,同时其收取的费用也相对较多。最后本文对我国保荐制度的建立与具体实施提出了相关建议。     

黑客伦理、公有主义与声誉--对黑客行为的一种理论解释

利用默顿的科学规范理论来解释黑客"信息要免费"伦理,认为黑客在网络中发布的免费信息,其动机源于科学规范中的公有主义和无私利性.但是这种行为并不是一种纯粹的理想类型,而是一种礼物交换,交换的目的是为了获得声誉.     

对“购买商誉”问题的探讨

企业将超过被购并企业的净资产部分认作是被购并企业的商誉,且将这部分商誉作为企业的无形资产入账,称为"购买商誉".本文通过分析认为 "购买商誉" 根本不是商誉,"购买商誉"的概念存在着重大的理论缺陷,它会引起严重的误导,建议取消这一概念,采用直接计量购并企业主体商誉的变动.     

文官和逊国诸臣所属地方在逊国诸臣名誉恢复中的作用

朱棣为维护靖难合法性，诬蔑践行纲常名教典范的逊国诸臣为奸臣。出于对儒家伦理的认同和维护，文官①和逊国诸臣所属地方从一开始就不认可朝廷的做法，并通过记载逊国诸臣忠义事迹、推举逊国诸臣入祀乡贤名宦祠和疏请朝廷褒扬逊国诸臣的方式，最终促使朝廷在万历时期恢复逊国诸臣的名誉。     

孔子正名思想探源

孔子的“正名”说并非无源之水,而是发端于前孔子时代人们对于“名”的深入思考。“名”这个观念受到重视与礼乐文化密切相关,由此,“名”的问题展现为两条进路：一、与名分义相关的政治进路;二、与名声义相关的道德进路,孔子继承并发展了这两个方面。澄清了这个过程,就会看到,孔子正名思想不能简单地看做中国古代逻辑学的起源,而应当看作儒家内圣外王之义理规模的发生地。