Consumers’ responses to CSR activities: The linkage between increased awareness and purchase intention

The body of research showing the positive effects of corporate social responsibility (CSR) on consumer behavior has been growing steadily. However, previous studies have not characterized corporate behaviors in terms of their perception by consumers as significant CSR and researchers have paid little attention to consumers’ understanding of this notion of CSR. The present study explores the relationship between consumer awareness of CSR activities and their purchase intentions. This study employs a questionnaire survey involving Korean consumers. For the analysis, measurement scales for CSR activities and consumers’ purchase intention scales are respectively developed. From the results it is found that there is a significant positive relationship between these two parameters. This study finds out as CSR activities corporate social contribution and local community contribution affect consumers’ purchase intention while corporate environmental protection and contribution have no effects on consumers’ purchase intention.     

试析语甩学研究的核心问题

通过分析语用学的定义及经典研究领域如指示、会话含义、言语行为、预设及语境等,探求语用学研究的核心问题．即映射了交际意图的话语意义问题。文章论证了所提出的观点,并对语用学的接续研究提出设想,希望有助于明确语用学的研究指向,使语用学的研究更加专注于综观视角。     

企业效益辨析与经济发展方式转变——兼与《论国有经济的主导作用》一文商榷

评价企业效益须避免总量误区,而应主要考察其资产赢利比率和税收贡献比率,结合其就业贡献比率,与同期其他企业相比较,才能准确辨别其效益的高低。根据2009国家统计年鉴相关数据的核算和比较,可以发现国企总资产利润率和增值税贡献率都明显低于民企,各年无一例外,它们在总资产贡献率上的较大差距也验证了这一判断。只有明辨事实,创新发展理念,坚持国企改革方向,鼓励多种经济在平等竞争中高效发展,才能优化社会资源配置,切实加快经济发展方式的转变。     

基于约束的GMPLS恢复算法

在分析与恢复技术有关的GMPLS技术特性基础上,提出了一种基于约束的GMPLS恢复算法(CGR),并对相关的约束条件的设置做了具体的规定和说明,以网状网为例,详细介绍了所提出算法的实现方法和特点。该算法借鉴了传统恢复技术的优点,又充分考虑到GMPLS网的特性,使其具有继承性和兼容性。     

意:要在有无之间--中国古代文学的一种独特追求

意在中国古代文学创作中具有特殊的地位,但这个意要在无意之中求得.故有意无意之间就成为作品的一种至高境界,也是中国古人文学创作的一种独特追求.     

大功率自换相变换器的研究发展及其在输配电技术中的应用

在过去的二十年中．FACCTS（柔性交流输电）概念已被人们广泛接受．开发出了大量的FACTS装置并得到实际应用．尤其是大功率强迫换相AC／DC变换器表现出了良好的性能和灵活的控制特性．在VSC HVDC（电压源型变换器高压直流输电）系统中也呈现出极大的应用潜力．本文对大功率交直流变换器的研究发展及其在电力传输与分配中的应用进行了论述．     

基于马尔可夫域变模型的上海股市收益率非线性特征分析

针对股市收益率在不同时期内具有不同的均值、波动性和持续性等非线性特征，引入马尔可夫域变模型（MRSM）对上海股市收益率的均值与波动性的对应关系以及高、低收益率状态转换特征进行分析，结果表明马尔可夫域变模型与GARCH类模型相比较，显著地提高了对股票市场行为的描述能力。它不仅可以从动态角度明确刻画金融市场的“收益与风险”相对称的特征，而且可测定不同状态持续的可能性和由一种状态转向另一种状态的概率。     

星汇园潜在购房者感知价值及购买意向调查

通过对星汇园潜在购房者的问卷调查及其统计分析 ,探讨了品牌形象、本体素质、户型设计和地段等因素对潜在购房者感知价值的影响 ,以及户型设计、室外环境、感知价值等因素对购买意向的影响     

Multivariate Markov switching dynamic conditional correlation GARCH representations for contagion analysis

This paper provides an extension of the Dynamic Conditional Correlation model of Engle (2002) by allowing both the unconditional correlation and the parameters to be driven by an unobservable Markov chain. We provide the estimation algorithm and perform an empirical analysis of the contagion phenomenon in which our model is compared to the traditional CCC and DCC representations. We acknowledge financial support from the Italian national research project on "The Euro and European financial market volatility: contagion, interdependence and volatility transmission" financed by the Italian Ministry of University and Research. Furthermore, we thank William De Pieri for research assistance and are grateful to Loriana Pelizzon, Claudio Pizzi, Domenico Sartore and the participants at the Forecasting Financial Markets 2004 conference and at the XLII Annual Meeting of the Italian Statistical Society for helpful comments. Usual disclaimer applies. Correspondence to: Monica Bilio     

英国刑法主观轻率的结构分析

轻率是英国刑法的重要概念.普通法上主观轻率通过Cunningham案得以确立,客观轻率曾经对主观轻率进行过有力冲击,但随着2003年Gemmell ＆ Richards案,主观轻率取得了绝对支配地位.主观轻率的构造,它与我国关于"间接故意"在本质上具有共通之处.英国刑法中的主观轻率理论对于我国刑法间接故意的研究具有一定的启示和借鉴意义.