CSR领域对顾客购买意愿影响的实证研究

企业社会责任(CSR)涵盖了不同领域,消费者对企业社会责任不同领域的关注重点各有差异。因此,探索企业社会责任不同领域对消费者购买意愿的影响无疑是一个很好的切入点,也是有利于企业获得竞争力的一种新来源。构建一个包含企业社会责任不同维度、感知质量、企业形象以及消费者购买意愿的概念模型,探索不同领域企业社会责任对消费者购买意愿的影响,以及感知质量和企业形象作为中介变量的合理性。运用SPSS 20.0和AMOS 21.0进行检验,结果显示不同领域企业社会责任对消费者购买意愿具有显著性影响,感知质量和企业形象在不同领域企业社会责任对消费者购买意愿的影响中起到了部分中介效用。     

感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

Supportive organizational environment,work-life enrichment,trust and turnover intention: A national survey of PRSA membership

Based on an online survey of a national random sample of the PRSA membership (n?=?650), this study is among the first to explore public relations employees’ own turnover intention and propose three contributing factors for employers to keep top talent in PR industry: a family-supportive organizational environment; the positive, enriching impact of professional work upon practitioners’ life; and PR practitioners’ trust toward employers. Theoretical and practical implications are discussed.     

Statistical analysis of error for fourth-order ordinary differential equation solvers

We develop an autoregressive integrated moving average (ARIMA) model to study the statistical behavior of the numerical error generated from three fourth-order ordinary differential equation solvers: Milne's method, Adams–Bashforth method and a new method that randomly switches between the Milne and Adams–Bashforth methods. With the actual error data based on three differential equations, we desire to identify an ARIMA model for each data series. Results show that some of the data series can be described by ARIMA models but others cannot. Based on the mathematical form of the numerical error, other statistical models should be investigated in the future. Finally, we assess the multivariate normality of the sample mean error generated by the switching method.     

语篇视角下隐喻的意义构建

隐喻的意义构建体现了发话人的意图,具有较高的信息性,受到语境的直接影响和支配。在受话人寻求可接受性的推理过程中,隐喻被赋予了与语境相符、与上下文衔接、使语篇连贯的意义。     

技术特征、关系结构与社会化购买行为

社会化媒体技术与社会关系网络促进了社会化商务(SC)的价值创造,如何有效利用技术与用户的关系结构是 SC 企业提高其平台购买转化率的关键． 从双重视角探索技术与关系如何影响用户购买决策,基于刺激―机体―反应框架,构建了以技术可供性和强、弱关系为刺激因素,信息诊断性和意外发现性为内在机体状态,社会化购买意向为“反应”的理论模型,探索了用户社会化购买行为的发生机制． 以具有社会化购买体验的微信用户作为研究对象,运用 SmartPLS 3.0 对模型进行了路径检验和假设分析． 研究结果发现: 技术可供性与弱关系对信息诊断性和信息意外发现性具有正向影响; 弱关系对信息意外发现性的影响作用大于强关系; 信息诊断性正向影响信息意外发现性,信息诊断性与意外发现性对社会化购买意向均有显著正向影响; 然而,强关系对信息意外发现性的影响不显著． 信息诊断性与信息意外发现性部分中介了技术可供性对社会化购买意向的影响,完全中介了弱关系对社会化购买意向的影响,信息诊断性部分中介了强关系对社会化购买意向的影响． 为进一步探究社会化购买行为提供 了理论基础和实践指导．     

论话语音图的传递

话语参与者的共有知识和会话原则是话语意图得以有效传递的前提和保障。话语意图的传递分两步一是说者在意图的控制并指导下说出话语;二是听者在对该话语进行理解时领会说者的意图。     

Role of stylized features in constructing better estimators

This article discusses the role played by stylized features of financial time series in constructing better estimators for the model parameters. We study in detail one such estimator for the transition probabilities of a simple regime switching model. The estimator is based on the squared autocovariances of the time series, which has been discussed in several empirical studies of economic and financial time series. The effectiveness of this estimator in improving the estimation accuracy is investigated, using both finite sample and asymptotic computations. We also report simulation results to confirm our findings and to extend our conclusions over a bigger region of the parameter space.     

Identification-robust moment-based tests for Markov switching in autoregressive models

ABSTRACT

This paper develops tests of the null hypothesis of linearity in the context of autoregressive models with Markov-switching means and variances. These tests are robust to the identification failures that plague conventional likelihood-based inference methods. The approach exploits the moments of normal mixtures implied by the regime-switching process and uses Monte Carlo test techniques to deal with the presence of an autoregressive component in the model specification. The proposed tests have very respectable power in comparison with the optimal tests for Markov-switching parameters of Carrasco et al. (2014 Carrasco, M., Hu, L., Ploberger, W. (2014). Optimal test for Markov switching parameters. Econometrica 82(2):765–784.[Crossref], [Web of Science ®] , [Google Scholar]), and they are also quite attractive owing to their computational simplicity. The new tests are illustrated with an empirical application to an autoregressive model of USA output growth.     

Impact of job characteristics on turnover intention and the mediating effects of job satisfaction: experiences of home visiting geriatric care workers in Korea

This study investigated the effects of job characteristics on turnover intention and the mediating effects of job satisfaction. A survey of 317 Korean care workers currently providing in-home elderly care service in the city of Seoul and its suburbs was conducted. The results of multiple regressions and an analysis of mediating effects indicated that role ambiguity and workload had significant effects on turnover intention. In addition, job satisfaction had a mediating effect on the influence of role ambiguity and workload on turnover intention. Finally, theoretical and practical implications are discussed.