Visibility That Demystifies: Gays,Gender, and Sex on Television

A content analysis of 98 episodes of primetime entertainment programs on commercial broadcast and cable television stations from the 2005–2006 season showed that gay characters on television were more likely to be shown in sexual situations than straight characters, and women were more likely to be shown in same-sex sexual situations than men. In addition, gay characters were more likely to be depicted as sexually active on cable television than they were on commercial broadcast television, and they were more likely to be relegated to guest star status on commercial broadcast television than on cable television. The study also showed that gay characters made up 7.5% of all the characters studied. This study discusses the implications of these findings for gay and straight audiences.     

电视新闻采访中出镜记者应注意的几个问题

电视新闻采访中常常需要记者出镜,出镜记者的提问和现场表现在一定程度上会决定一个新闻节目的成败。作为一个电视新闻的采访记者应该具备如下的职业素养:1.要有对新闻现场的判断能力;2.要有对自身情感的把握能力;3.摆正记者和被采访对象之间的关系;4.做好前期准备,提问有地放矢;5.倾听和引导,让采访双方达到互动。     

当代影视艺术教育与和谐社会建设

影视艺术作为媒介的教育,在当代建设和谐社会的过程中,因其具有丰富和生动内容,真实感人效果而显示了极为重要的价值和作用。和谐的社会需要健康完善的伦理道德结构,情感的呼唤,真情的呼唤,人情的呼唤,感情的呼唤,公德的呼唤,奉献精神的呼唤,崇高意识的培养等,在影视艺术作品中展现,成为最有活力的教育形式。     

浅谈英汉广告中的双关

本文从语言学的角度来阐明广告及其用途,着重从语音双关和语义双分析双关在广告中的广泛运用,以及它所起的说服作用和幽默、深刻的效果。     

Network Evening News Coverage of Environmental Risk

ABC, CBS, and NBC's carefully crafted and expensively produced evening news broadcasts devoted 1.7% of their air time to 564 stories about man-made environmental risks during the period from January 1984 to February 1986. Little relationship was found between amount of coverage and public health risk. Instead, the networks appeared to be using traditional journalistic determinants of news (timeliness, proximity, prominence, consequence, and human interest) plus the broadcast criterion of visual impact to determine the degree of coverage of risk issues. Government, industry, and citizens accounted for two-thirds of the sources cited by the networks. Experts and spokespersons for environmental advocacy groups were sparsely used as sources. Given the media's need for news pegs, acute and chronic risk stories were covered differently. Acute risk stories were reported in a clearly defined cycle, peaking on the second day with on-the-scene reports and film-clips of devastation. In keeping with a decrease in visual drama, later reports were shorter and emphasized legal and political considerations. Chronic risk coverage followed the release of new scientific, legal, or political information.     

论广告翻译的美学策略

探讨广告的美学情结及其对翻译策略造成的影响,提出广告翻译的两条基本原则,即"忠实"与"创造"辩证统一、"等效"与"求美"有机结合的原则,并据此归纳出广告翻译的三种技巧:修辞等效、达意传情和舍义(形)求美。     

"失语"、"失范":媒体广告的现实困境

在问题广告频出的态势下,大众媒体在社会公众心目中的声誉和公信力显然正面临严峻的考验。除了广告表现上缺乏创意、制作粗糙,低俗无聊,广告运作上违规现象也是从内容到形式五花八门,无所不包。随着媒体竞争的进一步展开,媒体品牌及其市场声誉将成为媒体竞争力的主要内容,媒体自律意识将得到加强。     

Beyond belief: Beyond help? Report on a helpline advertised after the transmission of a channel 4 film on ritual abuse

This paper summarizes the calls received on a national helpline promoted after the screening of a television programme on ritual abuse in the Dispatches series on Channel 4 in February 1992. The helpline was organized by the educational charity Broadcasting Support Services. The helpline dealt with 191 calls of which nearly half concerned ritual abuse. Thirty-nine per cent of all calls were from current victims or survivors of ritual abuse.     

我国影视文化对社会人群影响的研究

为了解影视文化对社会人群的影响,就"观影基本情况、观影元素、受众影响、我国影视文化与社会主义核心价值体系之间的关系"四方面进行研究,研究结果显示:影视文化对受众的价值观和审美观产生一定影响、其主流思想性和艺术性可相得益彰。发挥影视文化积极作用,营造健康理性的舆论环境,强化人性、价值观、民族文化、爱国主义宣传。     

The Competitive Impact of Targeted Television Advertisements Using DVR Technology

Digital video recorders (DVRs) are an emerging technology that is fundamentally changing the competitive landscape in industries that advertise on television. Perhaps the most familiar impact of DVR technology is that it enables consumers to avoid advertisements (ads) by fast forwarding through them. However, this “zipping” of ads is only one aspect of the impact of DVR technology. DVRs also collect a wealth of information at the consumer level that can be used by firms to target their ads more effectively. We examine how this targeting capability moderates the impact of ad avoidance in a competitive setting. Insights are provided on how best to manage this emerging technology in terms of the key managerial decisions of product pricing and advertising efforts, as well as its impact on profits in a competitive (duopoly) marketplace.