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51.
Effective internal communication is a prerequisite for organisational success. Organisations need to evaluate and improve communication especially in increasingly difficult economic pressures. Assessment instruments enable organisations to monitor communication effectiveness. This review of academic and consultancy studies found over reliance on measuring satisfaction with the communication process. The analysis found management-centric rather than employee-centric approaches to assessment. This indicates a need to develop new approaches to assessing internal communication. A conceptual model is proposed here to encourage focus on employee communication needs in terms of content as well as channel. Future approaches to assessment should draw on a wider theoretical and conceptual framework. Assessment instruments need to reflect advances in practice. They need to assess the value of internal communication to employees as well as their organisations.  相似文献   
52.
概念隐喻理论之一强调本体和喻体的结构相似性和经验上的相似性。运用这一原理,对一则报道《上汽大众大众品牌上演“蜀汉传奇”》进行分析。“蜀汉传奇”靠的是拥有“武将”和顺应“民意”,而大众车型得以热销也得益于“武将”(几款热销车型)和“民意”(服务消费者的措施),即围绕着这两大主题展开,步步推进,达到语篇连贯,旨在说明概念隐喻理论对于语篇生成与构建的解释力。  相似文献   
53.
英汉语词汇意义完全等同者很少,即使概念意义相等,联想意义也会存在这样或者那样的差异.在重视概念意义研究的同时,有必要加强对联想意义的研究,从而有助于全面、准确地理解英语词汇的意义.本文从四个方面对英语词汇意义进行对比研究(1)概念意义相同,联想意义不同或相反的词汇;(2)概念意义相同,联想意义部分相同的词汇;(3)概念意义相同,在一种语言中有丰富的联想意义,而在另一种语言中却没有的词汇;(4)各自文化中独有的词汇,即文化中的词汇缺项.  相似文献   
54.
Official measures of U.S. personal saving incorporate conceptual errors relating to the measurement of both income and consumption. This article identifies the errors, computes an adjusted personal saving rate to correct the errors, and estimates equations explaining personal saving. The estimates support the adjustments, and the adjusted series has more pronounced movements than the official series, the movements being largely related to changes in income and wealth.  相似文献   
55.
In this paper the evolution of eBusiness or digital business is analysed. Firstly, a number of definitions are presented. Digital business is then analysed in the context of a clear distinction being drawn between applications and models. Reviews of the enablers and the drivers of eBusiness are also presented. Some conceptual models for understanding eBusiness are then reviewed and finally a new revised model is put forward. This so-called extended SCOR model, developed by combining ideas from the original Supply Chain Operations Reference (SCOR) model and Porter's Value Chain model is offered as a mechanism to map current eBusiness applications and models and may also be used to position and anticipate future eBusiness initiatives.  相似文献   
56.
"仿音"和"仿义"属于网络新词中的两类变异复合新词。运用概念整合理论分析其认知结构模型,可知新词在概念整合过程中涉及"糅合"和"截搭"两种主要整合模式。其中仿音词多为糅合式,而仿义词多为截搭式或混合式。相应地两种新词意义建构过程中涉及的心理空间数目也不相等,前者为双域型概念整合模型,后者为多边型概念整合模型。建模讨论的意义在于探索新词意义建构过程,明确其构词理据。  相似文献   
57.
The purpose of this study is to develop the conceptual framework for new manufacturing technology (NMT) implementation. Scales representing management activities within four stages (adoption, pre-implementation, implementation, and post-implementation evaluation) of the framework were developed. Data from the survey of 149 Thai automotive manufacturers were used to test for content validity and reliability of those scales. Then, factor analysis was applied to validate and confirm the construction of the framework of each stage. The result of data analysis indicates four stages of NMT implementation, consisting of (a) determining reasons for NMT adoption, (b) monitoring and justifying whether a certain NMT should be adopted, (c) adapting an existing organisational culture while implementing proper project management approach, and (d) evaluating an effectiveness of NMT implementation. This finding can be adopted by the manufacturers to assist them in the adoption and implementation of NMT in their manufacturing environment.  相似文献   
58.
Abstract

Family resource management is one of ten substance areas that are required for certification in family life education (National Council on Family Relations, 2005). Unfortunately, few discipline-specific resources are available for faculty assigned to teach the family resource management course. A rich tradition of theory and practice in the field has stalled, with little conceptual development since the 1980s to guide faculty teaching the course. In response, we offer a new conceptual framework for teaching family resource management that extends previous models by integrating management with other functions of the family. Specific course objectives, methods of evaluation, classroom activities, recommended materials, and teaching strategies are provided.  相似文献   
59.
《一个推销员的生活》讲述了一个身体残疾、但面对困难却从不放弃的推销员的故事。本文尝试用隐喻理论等相关理论引导学生从文章的词、句、段、篇对文章进行赏析,从而能让学生更深刻地了解文章的主题思想。  相似文献   
60.
概念合成理论模型通过对话语信息的在线处理过程进行实验和分析,解释语义的表达、理解和管理。大量研究对此模型的具体操作过程进行了阐释、完善乃至批判。其中,对类属空间的构建、作用机制与意义进行了许多讨论。笔者分析了类属空间的实质,把类属空间理解为动态的、心理真实性的神经心理信息连接过程,以期证明类属空间的存在必然性,进而完善概念合成模型。  相似文献   
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