论旅游业的关系营销

文章探讨了新兴的关系营销模式在旅游业中的应用问题。结合江西省上饶市旅游业发展规划,针对旅游产品特点,提出旅游业关系营销的中心是形成顾客友好。为此提出实行全面质量管理、提供额外的服务和多样化奖励、实行"回头客"优惠制、产品开发与游客互动、开展顾客化营销、建立旅游服务链、建立信息系统和参与慈善活动等,并且提出了实行旅游业关系营销的10个技术要点。     

The Impact of the Therapist's Curiosity on the Treatment Process of Children and Adolescents

Therapists bring their own initiative, interest, and wonder—their professional curiosity—into treatment sessions. Some children and adolescents pull away in reaction to this curiosity, bristling or withdrawing, if only for a moment. This can happen abruptly, even in response to the first hello, but most often it occurs subtly, over the course of treatment. These children and adolescents may be replaying the ruptures in relationships they experienced when they have expressed their own initiative and curiosity to important others in their lives. Therapists need to utilize opportunities to understand the dynamics, explore where the original ruptures may have occurred, and bring the experience into therapeutic focus. Case vignettes illustrate these dynamics.     

先秦及秦汉时期西南地区彝族服饰地理研究

长期以来,对中国古代彝族服饰的历史地理研究几乎空白。川西南安宁河流域以滇为中心的靡莫之属和以邛都为中心的农耕民族头饰皆"椎髻"。以游牧为主的氐羌族群""、"昆明"头饰皆辫发(编发)。滇池地区滇人男女均穿对襟无领外衣。哀牢人有"文身"习俗,"衣皆着尾"。人"穿长裤,老人多喜蓄长须,佩长剑,盘发于脑后为长形髻"。白狼人披发左衽。估计"牛"羌服饰与"白狼"服饰基本相同。叟人服饰特征主要是"英雄结",披毡、赤足。地理环境、生产方式、经济状况等因素都对服饰有一定影响。彝族服饰有深厚的文化内涵。     

先秦文学风格观对刘勰“风骨论”的影响

以<诗经>、<尚书>、<国语>、<左传>为代表的诗经时代文学风格观念与"风骨论"有着渊源关系,先秦儒家与道家的文学风格观都不同程度地对"风骨论"产生过影响,先秦诸子和魏晋玄学的风格观对"风骨论"的形成具有更为直接的影响.正是刘勰从"宗经"、"征圣"的复古立场出发,提出了古代文艺理论中属于内容方面的重要范畴--风骨论.     

Using dialogue to build organization–public relationships,engage publics,and positively affect organizational outcomes

The study and practice of public relations continues to explore the many benefits accrued when organizations adopt a relational approach to public relations management. One area that is relatively unexplored in the relationship management literature is the role of dialogue in organization–public relationships. Historically, scholars have focused dialogic research on either interaction – where an organization and a public exchange information – or a debate – where organizations and public engage in a process of statement counterstatement. The current investigation explores the notion of dialogue and examines the ways in which relationship attitudes and dialogue may positively affect key public member evaluations and behavioral intent. The results suggest that both relationship attitudes and dialogue positively affect respondent evaluations of and intended behaviors toward an organization. The implications of the findings are presented and suggestions for managing organization–public relationships are considered.     

核心期刊与民族学院学报特色

核心期刊是刊载某一学科有关的信息较多，且水平较高，能够反映该学科最新成果和前沿动态的期刊。作为中国少数民族语言类核心期刊的西南民族学院文科学报，只有继续保持其民族特色，才能在核心期刊表中继续占有一席之地     

The dialogic potential of weblogs in relationship building

A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building.     

心理暗示是人力资源管理的新途径

人们在物质需求得到满足之后，就开始追求精神上的满足。现代社会人力资源管理的核心在很大程度上是满足心理需求，也可以说现代社会人力资源管理的核心是心理管理，而心理管理的有效法门是心理暗示管理。     

Social Work Education and Clinical Learning

In response to a growing diversity of opinion regarding educational models and essential content in clinical social work education, this paper offers a perspective concerning graduate clinical curricula. Part I, the foundational piece of the paper, discusses the definition of clinical social work, social work’s core orientation and values, and influential contextual issues. The interrelated core orientations guiding knowledge and skill development are identified as the person-in-situation perspective and the concept of relationship. Based on this foundation, Part II identifies elements of a contemporary biopsychosocial knowledge base and essential clinical skills. This paper is intended to stimulate dialogue about a topic of importance to the profession and the clients it serves.     

多学科视野中的民族地区乡村治理研究--广西社会学学会2014年学术年会暨民族地区乡村治理研讨会综述

为了总结和探讨现阶段我国民族地区乡村治理的问题和对策,为社会主义新农村建设提供有益参考,广西社会学学会主办了2014年学术年会,会议的主题是民族地区乡村治理。与会代表主要分析了当前我国乡村治理的难点、热点和存在的问题,从多学科交叉的角度提出了民族地区乡村治理的成功案例和丰富对策。