The Place of Video in New Styles of Teaching and Learning Statistics

Strong movements in both education research and education reform are emphasizing that teaching should encourage student activity rather than simply aim knowledge in the general direction of a student audience. Yet video, at least in its traditional technological forms, is passive. How can teachers make effective use of an apparently ineffective medium? What role can video best play in new multimedia instructional systems? This article reviews research on learning through television in order to make practical suggestions. Specific examples use two widely distributed series, Against All Odds: Inside Statistics and Statistics: Decisions Through Data.     

Fashionably Late? Social Work and Television Production

SUMMARY

In the enthusiasm for faster and more efficient technology for practice and education, social workers should not deny the obvious. Television has been, and will continue to be, the most influential tool of communication in American society. This article examines the role of social workers in broadcast television and describes the mechanics of TV production for novice social worker/producers.     

做好电视非线性编辑工作的几点思考

在电视节目的后期制作中,非线性编辑正逐步代替传统的编辑。本文对利用非线性编辑系统进行编辑时需要注意的问题及技巧做了经验介绍,并就怎样做好这项工作提出了建设性的意见。     

地方电视台自办栏目策划、管理和经营的探索与思考

地方电视台自办栏目是电视台整体节目中的重要组成部份,也是电视台自身形象宣传和制作水平的集中体现。本文就如何加强地方电视台自办栏目的策划、管理和经营提出一些可操作性的建议,供地方电视工作者参考。     

Who Wants to be a Millionaire? The politics of television exports

Globalization developments are presenting television programme-makers with the possibility of expanding programme sales on the international market. This article focuses on the various initiatives of the UK government to support an export-led strategy, and evaluates the consequences of such a strategy on domestic programming. Highlighting the current trend towards the sale of programme formats, the article further considers whether the increased circulation of television programmes around the world points to a model of interconnectedness and heterogeneity or whether it reinforces unequal patterns of media flows. Drawing on interviews with government advisers and regulators, the article concludes that the promotion of an export-led strategy is economically and culturally flawed and is linked to the UK government's strategy to liberalize trade in services rather than a commitment to increase cultural diversity.     

故事潮流背后的生成语境和发展策略

电视节目的故事化已经成为中国电视界的新潮流和新趋势,＂故事＂成为各大电视媒体竞争的新资源。这种独特的叙事风格,不仅得到了电视人的追捧,更受到了观众的广泛喜爱。故事化带给中国电视的不仅仅是一种倾向,更是一种理念。通过细细梳理电视节目故事化的艺术特征、流行原因及其长期发展的策略,揭示了电视节目故事化存在的必然性和未来的发展趋势。     

Parental education,television exposure,and children's early cognitive,language and behavioral development

The association between television exposure and children's development is subject to controversial debates. Heavy television exposure may be detrimental to children by overstimulating their developing brains. It may also infringe on time that children would otherwise spend on more developmentally beneficial activities or parental interactions. In the present analysis, we use data from the 2004/5 birth cohort of the Growing Up in Scotland study to investigate relations between hours of weekly television measured around the ages of two to four and as average over this period with children's linguistic, cognitive, and behavioral outcomes around the age of five. Our analysis shows differences in the level and growth of television exposure by parental education. However, we did not find any substantive associations between television exposure and children's cognitive or language ability. We found small associations of television exposure with conduct problems and prosocial behavior, particularly for children of less-educated parents. Overall, the results suggest that the impact of television on children's development is less pronounced than often assumed.     

A mixed methods evaluation of televised health promotion advertisements targeted at older adults

The purpose of this research was to evaluate television advertisements targeted at 55–70-year olds that promoted physical activity and fruit and vegetable consumption. Awareness of the campaign, perceived credibility of the source, intentions to visit a promoted website, and intentions to perform the healthy behaviors were evaluated using mixed methods research. Results from a population level survey (n = 1600) showed low unprompted and prompted awareness of the campaign and no differences in intentions or behaviors among those who were aware of the campaign. Unprompted recall resulted in a very wide range of responses including the citation of many commercial advertisers. Qualitative themes that emerged from the focus groups included neutral, positive, and negative comments about the advertisements, source credibility, website considerations specific to seniors, and suggestions about appropriate advertising for older adults. This research showed that the increased attention paid to the advertisements was due in a large part to negative reactions to the character used in the advertisements. Another important finding was the government was not considered to be a credible source of health information. Finally, health promoters should be cautious about websites as the primary source of information, particularly for older adults.     

基于广电传媒制播分离环境下的理念型心理契约建构问题研究

广电传媒制播分离对原有广电事业中的组织雇佣关系产生极大影响,而媒体市场细分又要求传媒重视品牌与理念的构建,在这种趋势下,媒体与节目制作人之间的理念型心理契约建构成为当前必须重视的问题。文章提出,应从激励（经济激励、制度激励、文化激励）和减少契约违背两方面来构建观念型心理契约。     

三网融合下“电视新闻传播的嬗变”

三网融合塑造了一个全新的传媒格局,也必将对传媒的生产和传播提出全新的要求。这样的格局下,电视媒体如何做好党和政府的喉舌？如何更新新闻采制理念,抢到发展主动权？本文通过对三网融合的分析和前景梳理,对国外网络发展进行对比,提出电视新闻发展的新对策和新理念。