Restoring a reputation: The Duke University lacrosse scandal

Duke University was thrust into a crisis situation when three members of its lacrosse team were indicted on charges of first-degree rape and sexual assault. As the story received extensive media coverage and while the prosecution and defense were making their legal arguments, the reputation of Duke University was called into question and it too was in need of appropriate public relations communication strategies. The purpose of this paper is to summarize the actions and public relations communication emanating from Duke in its attempt to frame the story and restore its reputation. Public relations theories that focus on image restoration as articulated by Benoit [Benoit, W. L. (1995). Accounts, excuses, and apologies: A theory of image restoration strategies. Albany, NY: State University of New York Press; Benoit, W. L. (2000). Another visit to the theory of image restoration strategies. Communication Quarterly, 48(1), 40–44] and Coombs [Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the selection of the “appropriate” crisis response strategies. Management Communication Quarterly, 8, 447–476; Coombs, W. T. (2006). Crisis management: A communicative approach. In C. H. Botan & V. Hazleton (Eds.). Public relations theory II (pp. 171–197). Mahwah, NJ: Lawrence Erlbaum Associates] as well as the concept of message framing are presented and used to analyze Duke's communication response. Studying the Duke case provides an example of an organization executing theoretical concepts in a practical situation.     

健美操教学改革与素质教育

健美操可以作为推进学校素质教育的重要内容和手段．健美操教学改革的关键是转变观念，在教学过程中树立素质教育体育观，坚持以人为本，寓教于乐．     

Substance Use Among College Athletes: A Comparison Based on Sport/Team Affiliation

Objective: Prior research shows that college athletes have higher rates of substance use, especially alcohol, than do college students who are not involved in athletics. To augment the literature, the author sought to determine which sports/teams are at the greatest risk for substance use. Participants: The author used data from the 1999 Harvard School of Public Health College Alcohol Study, a national survey of college and university students in the United States. Methods: A series of chi-square and logistic regression models examined variation in substance use among college athletes on the basis of sport/team affiliation. Results: Findings indicated that male hockey and female soccer athletes were the most likely to report substance use and that male basketball and cross-country/track athletes reported lower levels of substance use. Conclusion: There is variation in substance use on the basis of sport/team affiliation, and future researchers should examine why certain groups of athletes have higher rates of substance use.     

心理训练法在女子手枪业余射击训练中的应用

在业余射击训练中进行以思想意识培养和思维方式引导为主的心理素质训练,能帮助运动员在比赛时稳定发挥。运动员要获得稳定的心理素质,从业余训练阶段就要进行长期系统的训练才能取得显著效果,这就要求教练员从训练细节入手,把心理训练方法贯彻到训练和日常生活中的每个环节;针对影响射击运动员正常水平发挥的关键心理因素,实行重点突破;培养运动员端正比赛心态,保持技术和心理的稳定;心理训练的最终目的是要教会运动员学会自我心理调节,启发运动员的自我意识和独立思维,提高运动员的综合竞技能力。     

河南省体育术科高考足球专项考生的研究

体育术科高考的科学组织和管理,考试标准的科学制定和运用不仅有利于广大考生的公平竞争,而且有利于体育人才的选拔和培养。通过对足球专项考生的研究发现:足球运动在河南省的普及程度存在着地区之间的差异;男子足球活动的开展比女子足球的开展更为普及;足球专项的考试评分标准较低,需要进一步完善。     

内蒙古特殊体育教育发展现状调查及分析

特殊(体育)教育事业作为我区教育事业不容忽视的组成部分.本文是一项关于适应体育学科发展的调查,其目的是通过阐述现阶段内蒙古特殊(体育)教育发展的状况和需要,借鉴国内适应体育发展的经验,提出建立完善和健全内蒙古特殊(体育)教育的建议.     

高校公共体育课教学现状及改革构想

高校体育教学中存在的一个重要问题是学生不注重体育课。这一问题产生的原因是,教学内容重复,偏重竞技体育,教学方法与组织形式单一、陈旧,体育课考核片面强调“达标”。为了改变这种状态,应当引进新的教学理念,建立高水平的体育教师队伍;尝试建立俱乐部教学模式,向学生展示体育魅力;改革传统考试办法,让考试真正能促进学生热爱体育。     

多元智能理论与竞技健美操训练的互动构建研究

运用文献资料法,结合多元智能理论的基本内涵和竞技健美操的特点,分析竞技健美操中应具备的八种智能,如语言智能、逻辑数学智能、音乐智能等。研究结果表明：应在竞技健美操训练中建立多元智能训练实施的基本结构,包括教练员、运动员和外环境作用及反馈机制形成的智能训练信息结构。针对8种智能的不同方面及结合每个运动员的智能特点设计出有利于提高相应智能的个性化训练策略,开发运动员的综合智能,从而提高运动员的竞技能力。     

竞技体育训练模式在普通高校乒乓球专项课程中的应用

通过实验比较、技术分析、体能测试等方法,对我校2007级新生乒乓球专项课运用竞技体育训练模式进行了教学实验探索。经过两学年的教学实践,收到了良好的效果,有效地激发了学生的学习兴趣,提高了学生的专项技术水平和体育能力,增强了学生的自信心,促进了他们身心健康的全面发展。     

论中国传统伦理观念对竞技体育的影响

中国传统伦理观念是以孔子创立的原始儒学为核心的世俗伦理,在中国传统文化中占有重要的地位,并对传统文化的发展起重要的推动作用。作为华夏文化一部分的中国竞技体育,深受中国传统伦理思想影响,在传统伦理观念的统摄和涵盖下,它的发展渗透着传统伦理道德的剥蚀。