“互联网+”时代出版营销模式探析

“互联网+”时代,互联网技术尤其是移动互联网技术的突飞猛进,为出版业注入了新的活力。出版营销与互联网技术的创造性结合,使出版业迎来了新的发展机遇。本文在总结出版营销领域现有的电子商务平台营销、社群营销、网络直播营销以及短视频营销四种主要营销模式的基础上,针对现有营销模式存在的问题,提出了一些展望与对策,旨在为出版营销的良性发展提供可行性建议。     

毫米波技术的回顾、现状与展望

近年来,人们对毫米波技术的兴趣迅速增长。依据毫米波的三个主要特性,即短波长、宽频带和与大气成份的相互作用,使毫米波技术在民用和军事方面获得了许多新的应用。本文扼要地介绍这些新进展,以引起大家的注意。     

对温庭筠词的理解与误解——读叶嘉莹教授的《论温庭筠词》

温庭筠词之所以与托喻之传统相合,实是由于他坚持进步的理想,秉贞不二,压之不屈,诱之不动.而历史将他诬之为"薄于行,无检幅",实在是因为他不与当时为阴腐势力所左右之主流社会合作之故.正因为如此,终其一生,温庭筠都处于压抑与打击之中,其一腔正气蓄积于胸中,郁而不得宣,故虽为艳词,亦给人以一种"孤独寂寞寒冷的感觉",表现出"晶莹透明纯洁的品质".故其词之有托喻,从"知人论世"的角度看.出于必然,而不是偶尔的"暗合".     

20世纪 90年代中国小小说纵论

20世纪90年代,包括港澳台在内的中国小小说,整体呈现一种崛起与跨越的姿态,突出地表现在文体自觉意识逐渐明显、理论批评开始走上正轨、反拨大众文化精神呈现文学自励,这都既是对80年代小小说创作的总结与超越,也是新世纪小小说繁荣发展的有益伏笔,为小小说成为当代文学一道风景提供了必要支撑。     

明清拟话本小说中的烈女形象类型初探

受明清礼教贞节观的影响,该时期拟话本小说中出现了大量的烈女形象,依据守贞程度的不同,可将其分为传统贞节观下的烈女和变通贞节观下的烈女两种形象,其中传统型烈女形象又可分为夫死殉节型、遇暴即死型等。烈女形象真实地反映了明清时期贞节观对女子的摧残程度,作为当时社会官方思想、市民心态、女性心理的剪影,烈女形象是贞节观念极端化的产物。     

中国成品油零售市场系统动力学建模及其应用——以北京市为例

随着我国成品油消费的快速增长,局部供应短缺事件时有发生,严重影响当地的经济发展。在系统分析成品油供应体系的基础上,构建了成品油零售系统动力学仿真模型,模拟了北京市成品油供应系统上游出现供应短缺、下游消费者出现抢购等突发事件情景下,加油站库存的变化及采取相关应急措施后的实施效果。研究结果表明:无论是加油站采取限购措施,还是政府采取限行政策,都不同程度地缓解上游供应短缺的影响,对保障成品油的持续供应和市场的稳定,发挥了重要作用。如果同时采取两种措施,会使加油站库存在政策实施时不再出现零库存情况,而且缺油现象明显减弱,对缓解“油荒”效果非常明显。     

Unrestricted consumption under a deterministic wealth and an Ornstein–Uhlenbeck process as a discount rate

We consider an individual or household endowed with an initial capital and an income, modeled as a linear function of time. Assuming that the discount rate evolves as an Ornstein–Uhlenbeck process, we target to find an unrestricted consumption strategy such that the value of the expected discounted consumption is maximized. Differently than in the case with restricted consumption rates, we can determine the optimal strategy and the value function.     

In‐Store Experiments to Determine the Impact of Price on Sales

This paper describes an experimentation methodology to measure how demand varies with price and the results of its application at a toy retailer. The same product is assigned different price‐points in different store panels and the resulting sales are used to estimate a demand curve. We use a variant of the k‐median problem to form store panels that control for differences between stores and produce results that are representative of the entire chain. We use the estimated demand curve to find a price that maximizes profit. Our experiment yielded the unexpected result that demand increases with price in some cases. We present likely reasons for this finding from our discussions with retail managers. Our methodology can be used to analyze the effect of several marketing and promotional levers employed in a retail store besides pricing.     

The mouths of others: The linguistic performance of race in Bermuda

This paper examines the behaviour of one linguistic feature among one black and one white group of Bermudian men over the age of 50. The acoustic analysis of the mouth vowel, one of the most heavily stereotyped sounds of Bermudian English, is used as a window onto linguistic parody observed in the white group, a community of practice known locally for theatrical dialect performance. In combination with contextual analysis, and in light of social conditions in Bermuda, phonetic findings suggest that this linguistic practice is not only a performance of “Bermudian‐ness,” but also a performance of a racialized stereotype which reflects and reinforces the raciolinguistic hierarchies of contemporary Bermudian society. The paper introduces this under‐researched and unusual sociolinguistic setting to the literature on racialized mock language, as well as attesting further to the usefulness of methods that examine highly self‐conscious speech.