企业动态营销能力构成维度及其路径关系——基于扎根理论的探索性研究

运用扎根理论方法,在中国市场环境和营销实践背景下,通过开放编码、主轴编码和选择性编码和模型构建,对于动态营销能力的构成要素及其相互关系进行质性分析.研究结果表明,动态营销能力涵盖市场感知、市场知识吸收、渠道联盟、顾客联结、市场创新、品牌价值提升和响应顾客能力七个维度,构建了动态营销能力结构体系及其路径关系模型,并进一步揭示了各个能力的作用机理,动态营销能力的维度彼此相互关联,通过知识创造、资源联合与整合以及资源释放过程共同影响企业的绩效与可持续竞争优势.     

文化软实力绘就武陵山区美丽乡村新图景 ——以石柱县金铃乡银杏村为实践标杆

位于武陵山区石柱土家族自治县的金铃乡银杏村,是集少数民族、革命地区、集中连片的特困地区。一方面该村以自然山水风光为资源禀赋,以培育民族文化精神高地为乡村振兴“铸魂”、“赋能”;以“非遗文化+扶贫”的路子,激活了乡村的内生动力;文化扶贫直抵人心取得了“点石成金”的效果,让土家人充分享受到文化释放的红利。另一方面,该村作为“民族团结进步示范村”,以做深做实民族团结工作为抓手,充分让民族政策惠及土家万户,生动地实现了民族团结之花在土家大地上常开常盛。一个个串联成珠的实践案例,为武陵山打赢脱贫攻坚战更好地接续乡村振兴发挥了活标杆的示范引领作用,向世人展示一幅色彩斑斓的美丽乡村新图景。     

凉山彝区防止返贫的困境与对策

十八大以来,在党和国家的高度重视下,凉山彝区脱贫攻坚成绩斐然。2020年,凉山彝区10县区域性整体贫困问题全面消除。为了巩固彝区脱贫成果,守住不发生规模性返贫底线,推进彝区乡村振兴,实现彝区农业稳产、农民稳收、农村稳定,本文主要从凉山彝区的社会发育程度低、自然环境恶劣、交通发展滞后、公共基础薄弱、市场发展缓慢、内生动力缺乏等详细地分析了制约凉山彝区持久脱贫的困境因素;并就防止凉山彝区规模性返贫的困境因素,首先从政策、产业和互助合作方面对已有的主要帮扶措施进行了优化与健全,其次,从构建与完善保障督查、政策联动、内生动力激发、贫困文化消解、禁毒防艾和监测评估等机制方面提出了防止凉山彝区规模性返贫的对策建议。     

感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

河北省省级贫困县农村居民移居城市意愿研究——基于邯郸市广平县的调查分析

当今中国,经济发展飞速,农民工源源不断涌入城市,长期以来形成城乡二元结构,农民移居城市意愿在京津冀一体化和推进城镇化背景下呈何状态、有何变化？笔者通过实地调研,分析问卷数据,分析移居城市意愿的影响因素及变化,并提出可行性建议。     

《结构实验与方法》课程案例库建设研究

为提高土木工程专业《结构实验与方法》研究生课程的教学质量,培养研究生的应用与创新研究能力,基于《结构实验与方法》研究生课程的具体教学实践,分析了建设《结构实验与方法》研究生课程教学案例库的必要性,探讨了《结构实验与方法》研究生课程教学案例库建设的程序与目标,提出了建设《结构实验与方法》研究生课程教学案例库的基本方法。     

Testing an Integrative Contextual Career Development Model With Adolescents From High‐Poverty Urban Areas

Variations in the economic recovery rate across the United States have led to even greater chasms that separate the employed, unemployed, and underemployed (DeSilver, 2017 ). Therefore, understanding and supporting the career development of future generations is critical—especially for those who live outside the context of social privilege. The authors examined the applicability of the integrative contextual model of career development (ICM; Lapan, 2004 ) to a sample of 220 adolescents (129 boys, 91 girls) from a high‐poverty urban area. Results indicated that a canonical variate comprising foundational ICM skills (e.g., career exploration, goal setting) predicted a variate composed of ICM outcomes (e.g., self‐efficacy, vocational identity), thus supporting the usefulness of the ICM framework for this population. The skill of setting viable career goals was an especially strong predictor of outcomes. Implications for career counseling with adolescents living in high‐poverty urban areas and directions for future research are discussed.     

State‐led industrial development,structural transformation and elite‐led plunder: Angola (2002–2013) as a developmental state

From 2002 to 2013, Angola engaged in large‐scale state‐led reconstruction and development alongside an elite‐led appropriation and seizure of national assets. Until the oil price shock, Angola had been succeeding in promoting rapid economic growth, and possibly even significant social development, alongside a massive grab of wealth and power by local elites. Today, though an economic crisis has taken hold, frequent predictions of the country's imminent collapse have yet to be fulfilled. This article reviews the state's development planning and expenditure with a focus on public investment and industrial development to determine to what extent Angola during this period might be considered a developmental or petro‐developmental state. It is argued that, while more significant than generally thought, petro‐developmental outcomes were and are limited by the autocratic and neopatrimonial tendencies of the Angolan elite. Nevertheless, limited success with structural transformation may have lasting effects. Following its long civil war, the conditions existed for Angola to follow a new path of state‐led development. Though it may now be more difficult, structural transformation and economic diversification remain the only path to economic and social development.     

产业发展视角的城市贫困剖解：以西安纺织城为例

现阶段学术界对贫困问题的研究,主要围绕农村贫困展开,较少关注城市人口。以西安纺织城为切入点,结合地区经济特点,对该地区城市贫困问题的现状、成因及对策进行分析。结果显示,该地区城市贫困主要是因为地区产业发展的负累。因此,宏观层面城市反贫困的构架应该以产业振兴为载体,以地区振兴和地区融合为基点展开;从微观层面看,应注意将产业调整和企业产权改革相结合,将人力资本计划的制订和社会关系网的构建结合起来。     

贫困测量中恩格尔系数的失效及分析

 恩格尔系数在我国的适用性问题是学术界重要议题之一。本文利用对哈尔滨市和沈阳市贫困人口的调查数据,分析了恩格尔系数在我国城市贫困测量中失效的问题及原因。研究者尝试对恩格尔系数的分子、分母进行了重新界定和适当的修正,研究检验表明,从宏观测量和微观测量两个方面,修正恩格尔系数都能更准确的反映我国城市贫困家庭的真实生活水平。