学报应用CIS策略创特色刍议

通过分析高校学报的现状，探讨了学报应用CIS策略创特色的可能性和作用性，并提出具体措施．     

CIS在军工企业形象设计中的意义及其效应

通过对军工企业形象设计导入CIS所产生的意义与效应的分析,提出军工企业形象设计导入CIS主要应从战略性、系统性、差异性三个方面进行考虑,认为军工企业形象设计导入CIS可产生定势效应、吸引效应、增值效应、品牌效应四种主要效应。     

从系统工程视角探究我国企业形象塑造

CIS(企业形象塑造)作为企业识别系统,可使企业经营理念与精神文化传达给服务者和服务对象,并促使其对企业产生一致的认同感与价值观.CIS战略作为企业形象识别统一的战略计划,重点解决的是企业形象力的问题.它们对提升企业的知名度,提高员工的凝聚力,有着积极的促进作用.我国企业对CIS的接受和运用上,仍然处于刚刚起步的阶段,认识上和实践上尚存在误区和盲目性.实施CIS战略,应营造良好的企业文化,把CIS提到系统工程的高度,使企业形象战略策划与实施有机结合起来.     

晋中市旅游目的地形象设计初探

旅游目的地形象反映的是整个旅游目的地的特色和综合质量等级。晋中市不仅具有得天独厚的旅游区域优势,而且具有丰富的旅游资源,是山西中部的旅游集散地。本文运用CIS形象识别系统对晋中市进行旅游形象设计,使其旅游形象更加鲜明,进而带动当地旅游业的发展。     

公共关系教学与CIS案例应用

CIS战略与公共关系有着共同的发展基础、发展条件和追求目标，两也存在区别。在市场经济迅速发展的时代背景下，CIS战略应用的最新案例是提高学校“公共关系”教学效果的有力实证。本拟就高校“公共关系学”教学法中对此点的忽视加以呼吁，期待应用型科课程不拘泥于教材，进一步提高社会实用效果以及学生的实际应用能力。     

CIS视角下的期刊视觉策划

CIS作为企业形象识别系统,是运用统一的视觉识别设计来传达企业特有的经营理念和活动,从而提升和突出企业形象,使企业形成自己内在独特的个性,最终增强企业整体竞争力的一种方式。期刊作为一种特殊的商品,将企业形象识别系统CIS导入期刊社(编辑部),无疑是提升期刊竞争力的一条捷径。期刊视觉策划(设计)作为期刊策划中极为重要的环节,在期刊导入CIS后,期刊视觉策划(设计)在识别设计上应彰显期刊个性,协调好期刊名称、期刊标志、期刊封面、期刊色彩、期刊版式、期刊字体等核心元素的识别设计,系统策划期刊视觉信息的传递、视觉元素的和谐匹配、视觉心理的研究等方面的创意设计。     

高校导入CIS策略刍议

企业识别系统 (简称CIS)是企业发展的重要战略之一。高校教育市场的竞争日趋激烈 ,加强高校形象策划 ,建立高校CIS ,应该成为高校发展的重要战略选择。本文通过借鉴企业CIS内涵 ,阐述了高等院校导入CIS的重要性和必要性 ,并对高校建立和实施CIS策略提出了建议。     

企业形象设计教学思索

本文通过分析现代社会市场经济中企业形象战略的重要意义和我国众多企业导入CIS的错误观念 ,说明我国的企业形象设计教学需要重视对CIS本质意义的指导以及对企业文化概念的加强     

Patterns of organisational innovation: comparison of western and eastern countries in Europe

West European (WE) countries perform better in innovation than their counterparts in Central and Eastern Europe (CEE). In this paper organisational innovation (OI) patterns in CEE compared to WE are studied. The paper exploits the Community Innovation Survey 2008, 2010 and 2012 and uses this firm-level innovation data from 12 countries. The authors introduce a novel approach, which elucidates seven types of OI patterns based on an intensity of firms’ engagement in OI. According to this notation most companies in WE were found to be complex internal innovators or complex innovators. In CEE, the largest share of companies in this period were exclusively work management-oriented. This picture remains the same throughout the three waves of the survey. The differences in OI can largely be explained through the differences in the background variables of the companies or through other innovation types, so if CEE and WE companies converge in these terms, much of the difference in OI also disappears. Nevertheless, there is also a part of the divergence which can be related to the societal level through path dependent developments in these countries.     

Russians in Kazakhstan and demographic change: imperial legacy and the Kazakh way of nation building

Today it can surely be said that the Kazakh government has come a long way in developing and supporting the Kazakh national identity, culture and language. These were suppressed and damaged during more than two centuries of Russian domination over the Kazakhs. Since independence, the ‘Russian problem’ in Kazakhstan has certainly defined Kazakh foreign and domestic policies. The cautious and astute policy of the Kazakh government is worthy of investigation, a task this paper takes up. After providing the historical background, the paper examines certain social, legal and demographic aspects of independent state‐ and nation‐building policies in Kazakhstan. In presenting and analysing the Kazakh national policy, this paper also examines the attitudes and criticisms of various Russian groups inside and outside Kazakhstan, both official and unofficial.