Help or hype: Symbolic or behavioral communication during Hurricane Katrina

Public relations professionals increasingly rely on the World Wide Web to communicate with their publics on a variety of issues, including the corporate social responsibility (CSR) efforts the organization has undertaken. In the aftermath of Hurricane Katrina, there is an opportunity to discover how the Best 100 Global Brands used their corporate websites and the power of their brand equity to help the victims of the disaster, as well as to communicate their own CSR efforts. Results show that 51% of these Top 100 firms had messages on their homepages about Hurricane Katrina, and 86% of those firms made donations totaling $105,000,000. The remaining 14% of firms exhibited symbolic communication only, with links to philanthropic organizations aiding rescue efforts.     

试析新媒介环境下的网络问政

"网络问政"已经成为政府执政的重要补充方式,且作用日益显著。本文界定了网络问政的内涵,分析了网络问政的三种主要形式,并进而对政务微博的发展概况和运用中的关系把握做了尝试性探讨。     

Determinants of consistent,timely, and active responses in corporate crises

This paper investigates the individual and combined factors affecting the extent to which corporations respond to crisis events consistently, in a timely manner, and actively. The determinants examined include public relations autonomy, legal dominance, strategic orientation, and organizational factors. A survey was conducted of communications mangers, public affairs personnel, and public relations personnel, drawn from the top 500 companies operating in Taiwan. Results indicate that the relative effect of individual sources of influence on crisis response is greatest for situations in which public relations departments have the most autonomy, followed by those where crisis management is handled with a strategic orientation, those where the legal departments dominate, and those where organizational factors provide the main avenue of address. The results emphasize the intriguing role of public relations autonomy by demonstrating its significant impact on providing a consistent, timely, and active crisis response. The strategic orientation of situation analysis also predicts a consistent response, whereas legal dominance predicts strategic ambiguity or inconsistent communication.     

The numerical evaluation of the distribution function of a bilinear from to a quadratic from with econometric examples

This paper considers a general and computationally convenient method of evaluating the distribution function of statistics that are the ratio of a bilinear form to a quadratic form. Numerous Economemc applications of the method are given.     

Consequences of religious and secular boundaries among the majority population for perceived discrimination among Muslim minorities in Western Europe

While the concept of symbolic boundaries and ethnic boundary-making is well established in social research, the direct consequences of these boundaries for the integration of migrants have not received much attention. This paper thus analyses whether religious and secular boundaries of national belonging among the majority population have an impact on perceived discrimination among Muslim minorities in Western Europe. To analyse this linkage, data from the International Social Survey Programme measuring the importance of religion as a symbolic boundary of national belonging among the majority have been aggregated as a regional context condition and combined with a Muslim minority subsample from the European Social Survey. The results of the multilevel models reveal that the salience of religious boundaries is associated with less perceived discrimination among Muslim minorities, while secular orientations among the majority seem to be more decisive for subjective perceptions of feeling discriminated against. Overall, the results thus challenge the role of religion as an ethno-religious demarcation and point to the relevance of secular boundaries of belonging for immigrant integration.     

关于中国化马克思主义哲学形态的研究述评

马克思主义哲学在中国的传播和发展已走过了90余年的风雨征程,马克思主义哲学在中国90余年的发展中呈现出了色彩斑斓和丰富多彩的画卷,并产生了独特的中国化马克思主义哲学形态,大体上有三种主流形态,即历史唯物主义和辩证唯物主义、唯物辩证法和唯物史观与实践唯物主义。辩证唯物主义和历史唯物主义是中国化马克思主义哲学的第一种形态,它是黑格尔哲学的辩证法的“合理内核”、费尔巴哈哲学的唯物主义的“基本内核”和马克思的新发现（即唯物史观）三者之总和;唯物辩证法和唯物史观是中国化马克思主义哲学的第二种形态,它是马克思主义理论先驱进行艰难探索的理论成果;“实践唯物主义”是中国化马克思主义哲学的第三种形态,把马克思主义哲学理解为“实践唯物主义”及其在中国的发展,这对繁荣和发展中国的马克思主义哲学具有重大的学术意义。     

怎样看待文艺的意识形态属性——兼评“审美意识形态”说

文艺与意识形态的关系已争论多年.正确理解马克思的"意识形态"概念是问题的关键.应该承认文艺有意识形态因素,并能生产出意识形态来,但不能把文艺的本质界定为意识形态.文艺在社会结构中是处于"社会意识形式"的位置,它能产生意识形态功能.西方马克思主义理论家也多是持这样的见解的."审美意识形态"的概念是含糊的、难以成立的.文艺"审美意识形态"论的错误,在于它把丰富的规定狭窄化,用抽象的"审美"消解了文艺的意识形态作用.科学的道路是恢复马克思文艺意识形态学说的本来面貌.     

“乌”族词的文化内涵

“乌”族词的形成源于乌鸦的外形特点和生活习性,又蕴含了汉民族的哲学思想、道德观念、价值观念。“乌”族词可以分为形象词语和象征词语两部分。形象词语又以视觉形象居多。象征词语包括借物征取义和借谐音取义两类。     

戏曲艺术：不断地探寻新形式——戏剧反思录之二

任何一种文化现象都表现为一个历史过程,都具有鲜明的时代性。戏曲艺术形式达到高峰之后,常常会在自己内部孕育着异己的胚胎,导致发生逆向的转折。在戏曲艺术世界中,可以说一直就是处在这种艺术形式变革的探索之中。