广告语篇双关语的语篇衔接功能探究

双关语是广告语篇中常用的修辞手段之一,双关语的使用可以给广告带来幽默、风趣的效果,达到推广产品的目的。双关除了修辞功能之外,还有语篇的衔接功能。双关语在广告语篇中的衔接功能主要通过指称衔接、词汇衔接和语境衔接来实现。双关语具有的衔接力和衔接效果得到语篇衔接力理论的支持。了解双关语的语篇衔接功能对于广告语篇选择和组织双关语提供了有益的提示。     

澳大利亚上市公司年报图形手段评介

文本与图形相结合已是当前澳洲上市公司年报篇章一大特色。文章从传播学角度统计并分析了该国50家上市公司2005年英文年报中出现的图形手段,即图片、图解和表格等信息载体,探讨了年报图形的直观性、易读性和生动性等特征,并归纳了年报图形功能,认为图形丰富了年报页面内容、增强了文本信息表述功能并强化了公司重要财务信息等。     

马克思剩余价值论的当代价值

根据《资本论》的剩余价值论,社会主义要消灭剥削,首先要消灭资本主义只能由生产资料资本的所有者占有剩余价值的剥削制度,实行劳动者凭借自己的劳动力资本,与物质资本一样在扣除各项必要税费后,能按其对生产总资本投入的比例份额占有剩余劳动成果;其次要逐步消灭社会主义还存在的因劳动者的劳动力资本的大小不同和拥有的生产资本的多少不同而获取的剩余劳动成果差别悬殊这一"按资分配"的剥削残余。剩余价值论不仅揭示了剥削的秘密,而且指引了如何消灭剥削的方向,这是《资本论》的剩余价值论在当代的巨大价值。     

当前我国就业工作面临的主要困难及对策探讨

就业工作是一项影响因素众多、矛盾错综复杂的重大经济、社会和政治问题,它解决的好坏与否不仅关系到全面建设小康社会的大局,还直接影响到社会的稳定。随着我国效率优先的发展路径选择,当前就业工作主要面临着城镇下岗职工增多、农村剩余劳动力不充分就业现象严重和第三产业发展缓慢从而对拉动社会就业贡献率不高等诸多困难和矛盾。笔者从分析这些矛盾入手,对缓解当前严峻的就业形势提出了两点自己的建议,希望对此会有所裨益。     

澳大利亚工党现代化进程评析

战后澳大利亚工党进行的三次政党现代化改革表明 :在现代国家中 ,政党发展与国家发展密不可分。一个政党要想在国家社会政治发展进程中始终居于领导地位 ,或能长时间地发挥重要作用 ,必须首先建立一种开放性的弹性机制 ,不断实现自我调整、更新、完善 ,以适应社会发展的需要。固步自封或因循守旧只会扼杀政党的生命力     

从农村劳动力受教育程度分析农民增收问题

以人力资本理论为依据 ,通过分析农村劳动力受教育程度与农民收入之间的关系 ,说明提高农民收入的关键不全在于农业制度的变迁与物力资本的投入 ,核心挑战是农村人力资源的开发。     

Imagining community and hoping for recognition: Bicentennial celebrations in 1976 and 1988

Bicentennial celebrations were held in the United States in 1976 and in Australia in 1988. Here, I compare talk about national identity by organizers of bicentennials in each country. The commemorations were similarly designed to enact unity while attempting to avoid apathy and dissension. They show a common repertoire of cultural claims which help address the shared constraints of their cultural production. There were also differences in the way different sorts of claims were developed. For Australians, international recognition was much more important than for Americans; for the Americans, founding moment history was much more important than for the Australians. Americans treated political values as foundational in imagined community, and the land had low salience; the reverse was true for the Australians. But both sets of organizers stressed diversity and shared spectacle to recognize, coopt, and imaginatively transcend salient cultural and political difference. The analysis suggests that there is an internationally available repertoire of claims about national identity which includes themes of international recognition, history, abstractly inclusive characteristics like political values or the land, and claims about diversity and spectacle.     

China’s first priority in post-war state building: A wealthy state,or a strong army?

This analysis examined causal links in China’s defence–growth nexus in 1960–2016. The results show that better growth significantly reduces military-civilian ratio and propels military reforms. The unidirectional threshold causality from growth to defence shows that the military impact on a positive change in China’s growth is little in the long term. Conversely, the growth impact of a positive change in defence has accelerated after it reaches the threshold year in 1987. This finding explains why Chinese economy stagnated when defence was prioritised and why China has risen dramatically in the Far East after three decades of fast economic growth.     

财政支出绩效评价研究——以农村劳动力转移培训为例

对财政支出进行绩效评价是提高财政效率、改善公共资源配置的有效途径,也是落实科学发展观的重要举措。当前,各地政府加大了对农村劳动力转移培训的财政支持,那么巨额投入是否获得了预期的效果,财政资金在多大程度上改进了民生呢?本文尝试对农村劳动力转移培训的财政支出进行绩效评价,并以河南省开封市的阳光工程为例,对该评价体系进行实证运用。     

The Value of South and Southeast Asian Studies Journal Rankings

Abstract

This article ranks South and Southeast Asian Studies journals along three categories—quality, efficiency, and impact. The ranking summarizes the results of a survey sent to an international sample of South and Southeast Asian Studies scholars. This study is valuable in three ways: as a decision making tool for the South and Southeast Asian Studies academic community, as an evaluation of methodology in journal ranking studies, and as a discussion of the value of journal rankings studies to assessment and evaluation in higher education generally.