北京奥运与首都文化创意产业的发展

文化创意产业是首都经济发展的重要支柱产业,已成为北京整体发展的"引擎"。北京提出发展文化创意产业,恰逢北京举办2008年奥运会。从经济形态上看,现代奥运是一种文化创意经济的重要资源和战略实践,是全球最大的文化展会,是世界会展经济和广告业的顶级实践。2008奥运是北京文化创意产业的组成部分与阶段发展的中心;奥运产业已成为北京文化创意产业的重要组成部分。在奥运经济的推动下,北京将在与奥运紧密相关的十个方面全面推动文化创意产业的发展。     

USING CONJOINT ANALYSIS TO PREDICT TRIAL AND REPEAT-PURCHASE PATTERNS OF NEW FREQUENTLY PURCHASED PRODUCTS*

A new approach is proposed to evaluate new-product opportunities. This approach uses the distribution of brand-purchase probability of the new product over a population of potential customers and the outputs from conjoint analysis. The heterogeneous distribution of brand-purchase probability is expressed by a beta binomial brand-choice model compounded with a negative binomial product-class purchase-incidence model. The resulting model provides a way to predict trial and repeat-purchase patterns of new-product concepts. The paper discusses the development of the model. It also discusses issues of measurement, estimation, testing, and implementation of the proposed approach based on actual empirical data.     

The effects of information form and domain-specific knowledge on choice deferral

Three studies examined the effect of information form on choice deferral in consumer choice and explored the moderating role of knowledge about the product domain. Two theoretical approaches were contrasted: (1) The process approach predicting that choice deferral varies as a function of information form, and (2) the communication approach predicting an interaction of information form and domain-specific knowledge. Participants were presented with different laptops described in an absolute (e.g. ‘300 GB hard disc’), evaluative-numerical (e.g. ‘hard disc with 30 out of 100 points in an expert rating’) or evaluative-verbal (e.g. ‘bad hard disc’) information form, and they could choose to buy one of the laptops or defer. Domain-specific knowledge was also assessed. In Study 1, evaluative-numerical and evaluative-verbal values led to more deferral in people with high domain-specific knowledge. The pattern for evaluative-numerical and evaluative-verbal values was replicated for a different information organization in Study 2. Study 3 showed that absolute values led to more deferral the less knowledgeable participants were and demonstrated that domain-specific knowledge and deferral were unrelated when absolute and evaluative-verbal values were presented in combination. In sum, the results support the communication approach and have methodological implications for decision research and theoretical implications for understanding choice deferral in real-life decisions.     

Developing and Testing a Satisfaction Survey for Nursing Home Residents

Abstract

Input from consumers has become an important part of quality improvement in long-term care and for consumer decision-making. This paper documents the development of the Ohio Nursing Home Resident Satisfaction Survey (ONHRSS) through a partnership of state government, research, and industry experts. The instrument was tested and refined through two waves of data—a pretest phase and later with statewide data. Exploratory and confirmatory analyses with statewide data identified eight primary factors along with an underlying, secondary Global Satisfaction factor. Reliability of the domains ranged from .69 to .95. Recommendations for further refinement and testing of the instrument are discussed along with policy and practice implications.     

Beyond the CPI: An Augmented Cost-of-Living Index

This note examines an augmented cost-of-living index (ACOLI) for the purpose of accounting for “augmented consumption” in real-income measures. Well-being includes not only conventional consumer purchases but also goods and services provided by employers, by mandated social regulations, and by tax-financed public goods. Because augmented consumption is often provided in ways that raise prices but not market incomes, deflating with conventional price indexes may understate real income growth. An exploratory application of the ACOLI approach to the United States during the 1960–1997 period suggests that the Consumer Price Index has grown about 19% faster than the ACOLI. This correction would reduce the estimated cost-of-living increase by .47% per year over the last 37 years.     

产品危害事件对品牌资产变动的影响

本文采用达沃和皮洛特的分析框架和两项实验,探索了产品危害事件中公司反应和消费者先前预期是如何影响品牌资产变动的。结果发现,消费者对公司反应的解释取决于其先前预期:出现产品危害事件时,不管公司采用何种反应措施,强预期条件下较弱预期条件下造成的品牌资产损失小。     

降价表述方式与消费者感知的降价幅度和购买意愿

降价的表述方式通常有相对于原价的百分比降幅和绝对减让幅度两种.本研究分析了这两种降价表述方式对消费者感知的降价幅度和购买意愿的影响,结果表明:在不同的产品价格水平和降价幅度下,这两种降价表述方式对感知降价幅度的影响是不同的.此外,对低价格产品,消费者对价格信息关注的程度会影响他们感知两种降价表述方式下的降价幅度.     

论消费社会中的个体身份认同——以乔治·佩雷克的小说《物》为例

乔治·佩雷克的第一部小说《物》常被界定为写实小说,但是仅从它的篇幅便可看出佩雷克的真正用意并不是在深入剖析消费社会的机制,而是在探求人的个体意识。通过探讨小说主人公的欲望、行动与其内心的虚无感之间的关系可以窥见他们如何在消费社会中努力寻求个体身份认同以及作品所体现的现实意义。     

Themes and Trends of Journal of Family and Economic Issues: A Review of Twenty Years (1988–2007)

This review article examines the progress and impact of the Journal of Family and Economic Issues (JFEI) between 1988–2007. Over the past 20 years, JFEI has become a major journal publishing articles on the relationship between families and economic systems. JFEI contributed to both the economic and family studies disciplines by publishing articles that explore the interface of these two disciplines. Between 1988 and 2007, JFEI published articles on a variety of themes not often found in other economic or family studies journals such as family resource management, consumer attitudes and behaviors, and economic issues and family relationships. Other unique characteristics of JFEI include many collaborative multidisciplinary studies and many studies analyzing international or cross-cultural samples.     

Modeling collecting behavior: The role of set completion

Collecting is a complex behavior that has been studied from a variety of different perspectives. Art objects, stamps, coins, and other established collectibles markets, have been shown over the years to provide some degree of return to the collector in the economics literature. Wonderment over the success of certain collectibles such as Swatch watches and Beanie Babies has received much attention in the popular press. But how does one rationally explain the collecting of matchbook covers, Cracker Jacks toys, belt buckles, salt cellars, Aunt Jemima, etc.? Collecting in the absence of financial gain has received little attention in the economics literature. In the social psychology literature, many individuals are understood to have a natural desire to collect things for various reasons. Financial gain is only one of those reasons. Set completion is another. The reasons for collecting are not always mutually exclusive. For example, a complete set may be worth more in the secondary market, if one exists, than the sum of the individual pieces. This reflects the value of the rarest pieces and the opportunity costs of obtaining them. The model presented in this study explains how set completion motivates collecting behavior, which sheds light on collecting for both financial and nonfinancial reasons. The model accommodates both collectors and noncollectors and illustrates how consumption behavior may vary accordingly. Insight into how manufacturers of collectibles can use this behavior for commercial exploitation is explored.