POSTMODERN CONSUMER CULTURE WITHOUT POSTMODERNITY: COPYING THE CRISIS OF SIGNIFICATION

The purpose of this study was to interpret the meaning of the postmodern discourse produced by Korean television advertisements, by categorizing postmodern television advertisements and describing their representations and images of reality in detail. Considering the production process of Korean postmodern advertisements, the study raised a question: How can we interpret the phenomena of imitating and assimilating the style of advertisements from the reservoir of postmodern signifiers, while not taking into account the values, ideas and ways of thinking implicit in such advertisements?

There are two ways of interpretation. First, it would be an effect of structural dependence, in which postmodern consumer cultural forms are replicated and replace local products with mass-produced goods. The narratives of postmodern advertisements serve as the catalyst to introduce these advertisements and to teach the grammar of international advertising. Second, the assimilation of postmodern advertisements in Korean television means a newly emergent hybrid culture. Because the target of postmodern advertisements is the young consumer, the producers adopt postmodern tastes and styles, inserting and translating their roots into local forms. The study concluded that it may be more appropriate not to choose one of these interpretations as a single correct theory; it is better to look at the articulation of different forces and processes within a field of interconnections among mediascape, financescape and technoscape.     

Competition and Sustainability: The Impact of Consumer Awareness

Sustainability, a broad concept that includes numerous environmental and social dimensions, has emerged as an important product evaluation criterion for consumers. We suggest the impact of sustainability on consumer behavior depends on two factors—each individual consumer's unique level of concern about sustainability, and the general level of awareness regarding the sustainability of competing products—that together determine the level of heterogeneity among consumer attitudes toward sustainability. We incorporate sustainability concern and awareness into a model of horizontal competition in a duopoly, where one firm's product is more sustainable than the other's. Our results suggest that marginal increases in awareness can benefit all firms, including the less sustainable one, when awareness is sufficiently high (the explicit goal of recent sustainability labeling initiatives). In several model extensions, we provide additional insights for the following cases: the sustainable firm controls the extent of its sustainability advantage, the sustainable firm can directly influence the general level of awareness, and the distribution of sustainability concern across consumers is nonuniform. Our results enable us to suggest several new insights for managers, both those whose products enjoy a sustainability advantage and those whose products do not.     

ICP与CPI关系比较和整合研究

广义上看,全球国际比较项目（ICP）和消费者价格指数（CPI）都属于价格统计的范畴。比较分析发现,虽然二者在理论基础、测度目标等方面存在差异,但在原始数据类型、指标生成过程、编制方法和原则等方面相同或非常相近,为二者关系的协调和整合提供了理论支撑。在此基础上,探讨了ICP与CPI整合的总体思路,从基本、扩展和系统三个层面研究二者整合的方法,并提出若干政策建议。     

对消费者信心指数的质疑

因为要质疑用简单平均法测算的消费者信心指数算法的合理性,所以研究消费者信心指数的二级构成指数间的相互关系,研究发现,各二级指数间相互影响,二级指数间有信息重复。这会导致简单平均算法计算的信心指数放大了某些因素的影响,会产生系统性偏差,导致信心指数的失真。因此,用因子分析方法对消费者信心指数进行修正,研究发现修正后的信心指数与宏观经济变量的相关程度更高。     

基于二重趋势预测模型的安徽城市居民消费价格总指数预测分析

主要针对安徽城市居民消费价格指数的变化进行研究,重点分析了消费价格总指数的增加趋势和周期循环态势,预测未来几年安徽城市居民消费价格指数将在增加趋势和周期循环趋势的共同作用下出现的态势,分析其具体的原因并提出双向控制、承接大势、农村先行和稳定房价等建议。     

美国购物中心的兴盛与"大众高消费"

购物中心是现代社会的产物,它的兴盛与"大众高消费"时期的到来和人们消费水平、消费观念、消费方式、消费习惯的巨变是分不开的.20世纪20年代,美国经济的发展已经进入"大众高消费"时期,购物中心的兴盛,适应了这个时期美国大众的消费水平,并引导美国大众的消费更趋科学化、多样化.购物中心已与大众的日常生活紧密相连,它是美国商业经济发展的亮点,为美国现代社会的商业经济繁荣作出了突出的贡献.研究美国购物中心兴盛的背景与影响,以及它与"大众高消费"的关系,对研究中国购物中心能否成为中国"大众高消费"时期商业经济发展的新亮点战略有启示作用.     

职业教育产教依存度测量文献述评

职业教育与产业发展应当相互依存,共同发展。但是当前我国职业教育发展的致命弱点就在产教合作。对已经开展的产教合作如何有效测量和评价显得尤为迫切。本文就国内外的职业教育产教依存度测量进行了文献综述和评价,并指明未来研究的方向。     

中国消费者保护法立法的未来走向

对中国现行消费者保护立法体系进行回顾,中国未来消费者保护法的立法构想,应当考虑采用系统化、一体化的立法模式,拟含消费者政策(法)、消费者合同(法)、消费者安全(法)三部分;中国未来消费者保护法的理论创新应从立法指导思想及性质定位上探讨;制度创新拟确立消费者反悔权及“强行持续”制,建立经营者惩罚性赔偿制、强制缔约义务的规定及强化对不公平条款控制的制度。     

安徽省奶业供需问题研究

以统计数据为依据,阐述了安徽省奶业发展概况,通过同全国水平的比较,指出存在的奶源严重供不应求问题,利用统计数据进行模型分析,从需求和供给两方面分别对其现状、问题、影响因素进行了一定研究,得出安徽省在奶业供需上的特殊性,及其与各相关因素之间联系。针对问题,提出对策建议,指出提高安徽省奶类产出需要大力引进优质奶牛,种植优质牧草,提高规模化、产业化水平,加强招商引资及安全监测。     

美国金融监管的法律变革与特点评析

金融监管体系的调整往往具有“危机指向”的历史特征。美国次贷危机及其引发的危及全球的金融危机爆发后,各国政府,尤其是美国,对自身的金融监管体系重新审视,提出一系列调整方案。美国政府公布的《金融监管体系现代化改革蓝图》、《金融改革框架》和《金融监管改革——新的基础：重建金融监管》等方案,以及此后美国国会众参两院通过的《华尔街改革及消费者保护法案》,均成为美国金融监管体系改革的风向标。了解美国金融监管体系改革的基本动态和监管理念对我国“后危机”时代金融监管体系的完善具有一定的参照意义。