涟水县,锡山市生育率影响因素的调查分析

从统计事实出发,比较锡山市、涟水县两个地区的生育差异、分析造成生育差异的经济社会文化因素,用理论模型来揭示文化和生育的本质联系和文化对生育的影响机制和途径。     

The Social Media Release as a public relations tool: Intentions to use among B2B bloggers

The Social Media Release (SMR) is emerging as a potentially powerful public relations tool in a world of social network media, particularly when targeted at influential bloggers. The research described here studies the factors that influence bloggers to use SMRs, using the Technology Acceptance Model as a theoretical framework, concentrating specifically on their perceptions of usefulness and ease of use.     

以色列在非对称战争中的媒体策略调整

战争与媒体有着密切的联系。尤其是在实力悬殊的非对称战争中,媒体策略的运用在造成以弱胜强或者强者不能赢局面的过程中发挥了重要作用。以色列是地处中东危机频发的国家,拥有比较完善的危机管理机制,并通过战争总结经验教训,不断完善。本文以2006年黎以战争和2008年至2009年之交的加沙战争为例,考察了以色列在两次非对称战争中的媒体政策的调整,政府新闻部门、国防军和媒体的组合拳是当今以色列在非对称战争中媒体策略运用的主要特点,并取得了比较明显的效果。因此,媒体战、信息战在今后的非对称战争中也将占据更为重要的位置。     

Media Appropriateness: Effects of Experience on Communication Media Choice

Organizations are faced with a myriad of emerging advanced information technologies. Management may be anxious about the numerous choices while simultaneously yearning for instant realization of benefits promised by the adopted technologies. Management should also be aware that the eventual institutional use of these technologies is dependent upon the learning and training opportunities presented to individuals. Individual approval or established perceptions toward technology appropriateness are mostly idiosyncratic and contingent upon numerous factors such as task goals or prior technology experience. This paper examines the effect of learning experiences with nine communication media, based on perception changes of media appropriateness. Two hundred and ninety-five MBA students participated in a longitudinal quasi-experimental study. Results indicate that traditionally rich media such as face-to-face, group meetings, and telephone were consistently perceived to be more appropriate than emerging new media over time. However, an individual's specific experience with communication media affects perceptions of media appropriateness, and this is particularly evident in computer-based communications. In addition, changes in perception of media appropriateness were directly related to the participants' learning experience and were particularly salient with new media. Furthermore, increased use of some media was found to be associated with decreased use of other media. This study demonstrates that deliberate technology-use mediation can be an effective management mechanism to facilitate an individual's ability to gain experience in the use of new technologies. This paper also suggests that an individual's media experiences and temporal factors are two important but underemphasized factors in understanding and studying technology choice and use.     

Media exposure and the engaged citizen: How the media shape political participation

Media exposure is widely known to increase institutional forms of political participation such as voting. Less well understood is whether media exposure also affects protest, a less institutional form of engagement. This paper examines the mechanics through which this relationship operates by considering the media's direct and indirect effect on voting and protesting, via political trust, efficacy, and knowledge. We make these comparisons by analyzing the unique Jennings panel dataset that collects information on respondents at three separate points. The results show that media exposure affects voting more than protesting and that these relationships operate through different mechanisms. While media exposure leads to voting because it increases political knowledge, it is associated with protest via external political efficacy. Furthermore, while this relationship is causal for voting it is only correlational for protest. The results illustrate the importance of disentangling forms of political engagement when considering media effects.     

Media,fear, and nuclear energy: A case study

Although electricity generation technologies and safety have improved gradually over time, nuclear power, including generation facilities and waste repositories, are seemingly stigmatized in American culture. Contemporary literature has considered the impact of widely broadcasting nuclear accidents and how media coverage might alter public risk perceptions and in turn, U.S. nuclear policy. This paper discusses the vacillation of public support in recent decades and its ties to both media and scientific reporting. The analysis identifies how media coverage of accidents at Chernobyl, Three-Mile Island, and Fukushima overwhelmed scientific claims of safety and security in nuclear energy production. Additionally, the discussion considers how to bridge the information gap between scientists, citizens, and policymakers through increased knowledge dissemination. Finally, the implications of improved scientific communication in democratic policymaking processes are discussed.     

简论社会就业问题的新闻报道

媒体对大学生社会就业问题的报道应该从新闻报道真实性、主体倾向性特征理论入手,具体认清就业形式,站在政治理论高度,实事求是报道就业问题,发挥健康舆论引导;理清整体思路,寻找多方视角;加强主客体互动,强化可持续、跟踪报道。     

媒介生态视野下的新世纪诗歌论——基于网络博客和报刊杂志的视角

新世纪以降,在传统报纸文艺副刊和文学期刊传播的基础上,网络博客成为文学媒介传播的一种社会时尚,催生了新型的文学伦理,尤其是在地震面前,诗人与诗歌借助网络博客重新铁肩担道义,扭转了大众消费时代日益沦丧的精神滑坡现象。同时,专业性诗歌刊物和报纸文艺副刊的电子化、扩版化也加速了诗歌的生产与消费。     

地方电视媒体优化传播模式的路径探索——以凉山电视台为例

数字传播背景下电视传播受网络传播和手机传播“信息超市”裹挟,特别是智能手机的升级传播,微博自媒体的兴起,导致其传播效率、传播权威衰减。于是破解瓶颈的制度、运营、技术“三大创新”之说颇受关注。而电视媒体借势新媒体的媒介融合,则成为目前技术创新的最大特征．本文以凉山电视台实践为例,就从技术创新融合发展,创新传播手段,优化本土传播模式的有效路径进行了探索。     

媒体如何建构转基因技术之形象——以2010年国内重要报纸的分析为例

针对2010年国内发生的“转基因主粮商业化争论事件”,文章以2010年国内重要报纸为研究对象,采用文献研究和内容分析法对2010年1月1日到12月31日期间(共1821份样本)国内重要报纸中关于转基因报道的新闻进行定量内容分析.通过对转基因报道的数量、议题、立场和利益—风险评价等变量进行深入系统地分析,指出我国报纸媒体建构转基因技术形象的概况、特点、问题及原因,并在此基础上探讨了转基因技术形象的建构与媒体传播之间的一些关系.