Interactive Effects of Major Response Facilitators

Practitioners and researchers have long been interested in achieving the highest response rate within resource constraints on their mailed surveys. Achieving this high response rate typically has required the selection of the right mix of response-facilitating techniques. The selection decisions were generally made under the assumption that the response-facilitating techniques act independently of one another. The authors have examined the validity of this independence assumption by identifying the major response facilitators in use and then analyzing the results of 531 independent mail survey studies. The authors conclude that major facilitators do not function independently. In fact, it was found that significant joint action interactive effects on response rates do exist. Practitioners and researchers who are faced with the survey design decisions of choosing response facilitators can receive assistance by reviewing the results of this diverse collection of reported experiences.     

On Sampling Error in Market Share Estimates*

The relative error in the usual estimator of a brand's market share is reformulated in terms of marketing parameters. Such error is shown to be influenced in an important way by market penetration, as well as by variation in brand and product category volume. Of particular interest is the result that the relative error does not depend on the actual share level. Using data from a marketing research firm that supplies share estimates to the health products industry, we find that the relative error may be substantial even when a large sample is available. An upper bound on this relative error is obtained using marketing parameters that can frequently be measured using industry data and a company's internal records, thus reducing the level of judgmental input required in the planning of sample surveys.     

吉林方言词汇的调查与研究

吉林方言属于东北方言范畴。吉林方言的语音已形成系统,在此基础上进行吉林方言词汇的调查研究是必要的,也是可行的。通过吉林方言词汇的调查与研究,可进行吉林方言与普通话在词汇方面的比较,并采取相应的纠正方法,从而推动吉林人推广普及普通话的进程;同时也探究吉林方言与地方文化等方面的关系,进而对吉林的地方历史和地方文化等方面进行探讨和研究。     

中国国家软实力研究述评

约瑟夫·奈提出的软实力理论,丰富了国家综合实力的内涵,引起国内外理论界和决策部门的高度重视.国家软实力问题已成为近年来国内外研究的热点.国内学者在全球化、信息化和本土化的语境下,借鉴国外相关研究成果,主要探讨了国家软实力的概念、构成要素、文化软实力、区域软实力及其建设路径等重大理论和现实问题,实现了对约瑟夫·奈软实力理论的"中国化",增强了软实力理论对中国综合国力研究的解释力,对进一步促进我国软实力建设具有重要理论价值.全面提升我国软实力水平,应将文化软实力和区域软实力纳入国家软实力建设的总体框架之内,理性分析我国软实力建设的优势与约束条件,统筹国内外软实力建设,努力实现国家软实力与硬实力的协调发展.     

“研学结合”模式在高职秘书写作课程中的应用研究

“研学结合”模式强调学生在学习过程中的亲身实践,让学生由被动的接受者变为主动的参与者,探索将这一教学模式在高职秘书写作课程教学实践中的应用,对推动和深化高职文秘专业教育教学改革具有重要的现实意义.     

市场经济条件下图书馆藏书的法律性质研究

本文从法律角度 ,对图书馆和读者就图书馆藏书的所有权、用益权两个方面 ,论述了这两种权力对图书馆藏书价值实现的作用。并重点探讨了读者对图书馆藏书用益权的特征和其对图书馆文献资源建设的重要法律意义。     

流动人口计划生育管理若干问题探讨

本文分析了目前流动人口计划生育管理现状及存在的问题，并对如何加强完善该项管理提出了对策和建议     

体裁分析与英语教育专业毕业论文指导

本文就英语教育专业部分毕业论文中 ,作为模糊限制词的情态动词和判断性认知模态动词的使用和研究领域的确立两个侧面 ,调查了毕业论文写作中语言使用策略问题和语篇组织结构问题。在此基础上 ,本文围绕某些学术社会意识和语篇变量 ,就采用体裁分析法指导毕业论文进行了讨论。     

论行政规范性文件立法备案制度的问题与完善

地方人大常委会对行政规范性文件的备案制度是一种重要的立法监督制度,但却存在着法律规范粗疏、实际监督缺位的问题。为发挥地方人大常委会对行政规范性文件的监督实效,备案制度应在主动审查制度、公民审查建议权的回复机制、备案监督程序和监督责任、提高人大常委会监督能力上予以完善。