The syntax of ‘tactic(s)’ in public relations research

Strategies and tactics are foundational to the teaching of public relations, yet little scholarly reflection on the term ‘tactic(s)’ itself exists in our research. We content analyzed 30 years of research in Public Relations Review for references to the term ‘tactic(s).’ Our research reveals that of the 174 studies reviewed, 13% elaborated on the term, but none defined it. Moreover, the term ‘tactic(s)’ appeared more frequently with ‘strategies’ (31.5%) than in conjunction with ‘ethics’ (2%). We conclude our research note with a call for greater reflection on core concepts related to our public relations teaching and research.     

WARRANTY COST ESTIMATION: A GOAL PROGRAMMING APPROACH

This paper proposes a goal programming approach to the warranty cost estimation problem. Past research on this topic has mostly dealt with a single objective—the minimization of the warranty reserve cost or the maximization of profit. A more realistic approach to warranty cost problems could, however, involve several goals, some of which might be conflicting to others. In this paper, three goals are prioritized. The goals considered are minimization of warranty reserve cost per unit, offering a minimum level of warranty time based on an allowable proportion of failures within the warranty period, and capturing a minimum specified market share of the product. An example is illustrated using the proposed formulation, and goal achievements are discussed.     

民族经济学的研究现状与未来发展

民族经济学作为一门新兴的学科,存在着大量有争议的基本理论问题.本文从民族经济学概念界定、研究对象、研究内容和研究方法四个方面入手,对民族经济学的研究现状进行归纳总结和评述,并针对民族经济学存在的问题提出未来发展的政策建议.     

The performativity of strategy: Taking stock and moving ahead

This special issue groups a set of contributions that together question and extend the boundaries of strategy research by examining strategy work as a performative pursuit. In this introduction, we position the special issue papers within the broader context of performativity studies in organization and management theory. To do so, we ground the analysis of the performativity of strategy in the recent developments of strategy-as-practice research, clarify the ambitions of a performative turn in the study of strategy, introduce the plurality of performativity meanings and uses in prior research and specify the conceptualizations of performativity mobilized in the seven contributions that form this special issue. Taking stock of their rich insights, and reflecting on our editing of this special issue, we then identify key challenges underlying the constitution of the body of studies on the performativity of strategy, and propose three avenues of research that together sketch a research agenda for advancing the study of strategy as a performative endeavour.     

Effects of International Volunteering and Service: Individual and Institutional Predictors

Despite unprecedented recent expansion of international volunteering and service (IVS), there has been relatively little research on impacts. This paper proposes a conceptual model for impact research based on existing research evidence published in English. The model suggests that outcomes for host communities, volunteers, and sending communities vary depending on individual and institutional attributes and capacity. How institutions structure and leverage individual capacity influences who participates and how they serve, and shapes the impact of volunteer action. The conceptual model provides directions for future research.

堪称蜀易奇葩的“卦影术”

易经八卦,本身就是一种符号图象。为了使图象通俗化,蜀中易学家试着将符号变为图画,将图象变为图语,这种传统方术古称轨革术。到北宋初期,蜀人费孝先将这种图象传统发挥得淋漓尽致,创造了卦影术。卦影术在宋代盛极一时,文献记载其应验之事不可胜数。但随着其术之诀窍渐被人识破,加上占卜多为事后诸葛亮,对当时卜问者的指导意义比较模糊,因此,卦影术在宋代以后逐渐销声匿迹。卦影术的生灭历程很好地体现了蜀学所具有的创造性,堪称蜀易中的一朵奇葩。     

现代藏学研究方法探究——以《中国藏学》《西藏研究》期刊为例

藏学研究是专门研究藏族社会历史和文化形态的综合性学科,作为藏学研究的重要组成部分,藏学研究方法一直为学界所关注与重视。统计研究发现,在方法论与研究方式层面上,现代藏学研究中应用频次较多的是人文主义与定性研究;在收集资料方法上,藏学研究人员运用最多的是文献法,其次是田野调查法、深度访谈法与数据库;分析资料方法以定性分析、分类法、问题阐述为主;主题研究与研究方法呈显著相关性;两类期刊与研究主题、研究方法具有显著相关性;方法论、研究方式与具体研究方法之间以及具体研究方法内部之间呈显著相关性。     

跨地域文化交流研究与探索——“巴蜀文化与湖湘文化高层论坛”系列学术研讨会述要

区域学术文化交流是中华文化传承的重要内容,也是中华文化创新的重要途径."巴蜀文化"与"湖湘文化"作为长江领域重要的两大地域文化,彼此之间从古至今交流交融都很密切.清代初年"湖广填四川"更是加剧了两地文化的联结与融合,因此,将其放在一起进行比较整合研究,举办"巴蜀文化与湖湘文化高层论坛",不啻是跨地域文化学术研究的新探索."巴蜀文化与湖湘文化高层论坛"已成功举办五届,现已成为地域学术文化研究的一个品牌.为总结经验,特对"巴蜀文化与湖湘文化高层论坛"的缘起、演进、主要研究成果及未来展望做一分析梳理,以期能吸引、邀请到更多海内外学者及机构参与到论坛中来,进而将论坛推向世界,以促进中华文化的国际传播,提升中华文化的国际影响力.     

论杭州工业主导产业的选择和培育

 摘　　要:本文以经济学主导产业的有关理论为指导，利用统计模型和统计数据，从产业专业化程度、增长优势、带动力、7项技术经济指标对杭州工业37个大类行业进行了综合评价，系统分析了有利条件与不利因素，提出了通信设备计算机及其他电子设备业、通用设备制造业、医药制造业、化学纤维制造业、纺织业、专用设备制造业、仪器仪表及文化办公用机械制造业等七大产业应作为杭州优先发展的主导产业     

宏观统计数据质量评估的研究范畴与基本范式

 内容提要：不断推进宏观统计数据质量评估研究的体系化和规范化,是该领域学术价值存续和有效信息揭示的必由出路。本文旨在解决其中的两方面关键问题：一是界定宏观统计数据质量评估的研究范畴,藉此明晰数据质量评估研究的概念结构、方法原理、理论基础和功能边界;二是探讨对各种宏观统计数据质量评估方法的适用性进行检验的可行方法,以确保评估研究可以给出较为可靠的结论。进而明确宏观统计数据质量评估研究的基本范式,探讨研究中应遵循的一系列操作规则。