Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

日本都道府县防灾无线网的建设及借鉴

日本是世界上灾害管理通信系统建设领先的国家,相关经验对我国灾害管理通信系统的建设有着重要的借鉴意义。都道府县防灾无线网是日本灾害管理通信系统的重要组成部分,已具备了较为成熟的建设模式和应用经验。本文介绍了日本灾害管理通信系统的框架、都道府县防灾无线网的体系架构及其通信系统组成,选择了神奈川县、长野县和三重县作为典型案例,对这三个县的防灾无线网的建设和应用情况作了分析,并借鉴日本的经验,结合我国的实际,提出了五个方面的建设建议。     

从喻体和喻义看英汉比喻的文化差异

比喻性习语在英汉语言中大量存在,但由于两种语言反映的文化不同,使得英汉习语在比喻形象的运用上存在明显差异。文章介绍和比较了三种喻体在各自习语中的使用情况,并提出只有了解和掌握英汉比喻中的这种文化差异,才能在跨文化交际时准确无误地传递隐含在语言里的文化信息。     

论限制网络传播权应遵循的原则

对著作权人行使网络传播权进行的合理限制是网络传播权产生、网络事业发展的必然要求,限制网络传播权应遵循效率与公平平衡统一的原则、现代化原则、国际化和本土化相结合原则、诚实信用原则和公序良俗原则。     

民族院校新闻传播学科发展的路径选择

民族院校应该是以全面服务于非主流族群作为自身的基本定位，民族院校的新闻传播学科要在准确理解这一定位的基础上确立自身的发展路径，以鲜明的特色建构来强化自身的学科核心竞争力。     

Challenging sexual violence against girls: A social awareness approach

Most strategies to prevent child sexual abuse rely on therapeutic work with abusers or direct work with children training them to recognize and resist molestation. However, many authors, activists and professionals in this field assert the need to challenge broader social attitudes towards sexuality and violence. In 1992 an attempt at such an intervention was employed by Edinburgh District Council in their “Zero Tolerance Campaign”. This was a public awareness campaign which aimed to increase people's understanding of the extent and nature of violence against women and girls and to emphasize that such crimes should not be tolerated. Through challenging misconceptions, encouraging public discussion and focusing on strategies to prevent such crimes, the campaign organizers hoped to transform the social climate which is conducive to the abuse of women at any age. This article explores public response to the Zero Tolerance Campaign and, in particular, focuses on reactions to the two advertisements which addressed the sexual abuse of girls.     

管理沟通在高校图书馆工作中的应用

高校图书馆在高校师生心目中应有极其重要的位置,在高校的教学、科研工作中应有极其重要的作用,但现实与期望总会有一定的差距。面对差距,高校图书馆内部应充分应用管理沟通的原理与方法,作好图书馆领导层与馆员之间、馆员与馆员之间以及馆员与读者之间的沟通和交流,处理好与各方的关系,弥补来自各方的认识偏差和自身工作的不足,提升高校图书馆的声望与地位。     

网络交往中真实性的社会学分析

在网络交往中,其交往媒介的表意性、交往主体的平等性、交往互动的开放性、交往管理的规范性都是不同于现实的社会交往的,其交往过程中不仅有虚拟性的一面,而且也有其真实性的一面。网络交往中的真实性对我们具有升华社会交往、促进人的社会化、丰富社会日常生活等方面的意义。