PLS算法的顾客满意度指数模型

通过对国内外顾客满意度指数模型的对比及对我国的现状分析,提出顾客满意度测评的常规模型。在此基础上对常规模型的模型设定、模型估计和模型评价进行研究;利用PLS算法估计模型中的各个参数,将外部估计分为无缺失值和有缺失值两种情况,针对后者提出局部权重新定的缺失值处理方法;以某食品公司为研究对象,对构建的顾客满意度测评常规模型进行实证分析和评价。结果表明:常规模型的显变量符合单一纬度条件、具有一定的解释能力和良好的内敛效度,拟合效果可以接受,测评结果是满意和有效的,为PLS路径模型研究及缺失值处理提供了实用方法。     

文化塑校,以文化人：地方本科高校文化建设刍议

地方本科高校的文化建设从目标而言就是“文化塑校”,就是要以校园特色文化塑造学校的品牌形象,全面提升办学层次。地方本科高校文化建设的核心是“以文化人”,就是要以优秀的校园文化潜移默化地影响人的思想意识与言行举止,从而实现“以德育人、以文化人”的大学功能。按照“文化塑校”的战略,凝炼大学的育人文化,实现校园文化的“以文化人”功能,需要传承校史的根的文化、弘扬校训的励志文化、彰显校友的创业文化和优化校园的环境文化。     

基于PLS路径模型的顾客满意度测评研究

根据美国顾客满意度指数模型,提出了一种基于PLS路径模型的顾客满意度测评模型;详细阐述了模型设定、模型估计和模型评价。实例证明该顾客满意度测评模型显变量符合单一纬度条件、具有良好的内敛效度、具有一定的解释能力,拟合效果可以接受,为国内顾客满意度测评研究提供了实用方法。     

感知风险对在线旅游产品购买意愿的影响分析

旅游电子商务发展迅猛,互联网购物平台的虚拟性和远程性强化了消费者感知风险,它也成为影响旅游电子商务发展的重要因素之一.文章聚焦消费者感知风险,运用SPSS 19.0及AMOS 21.0软件,构建以5个维度的感知风险为自变量、购买意愿为因变量、信任为调节变量的结构方程模型,探讨变量间相关关系.结果发现:感知风险对信任的影响差异较大,仅经济风险感知与信任呈显著负相关;感知风险对购买意愿总效应皆呈负相关;信任作为中介变量存在明显的调节作用,有效地降低了感知风险对购买意愿的负向影响.     

Examining multiplicity and dynamics of publics’ crisis narratives with large-scale Twitter data

The new reality of networked publics on social media calls for crisis communication practitioners and researchers to understand the narratives generated by publics on social media during organizational crises. As social media publics possess diverse, unique characteristics and communicative needs during a crisis, they form interpretative communities and co-create various symbolic interpretations of the crisis. Extending the public-centric and narrative perspective to the context of social media crises, we examined what crisis narratives were constructed by social media publics (i.e., multiplicity) and how these narratives changed by crisis stages (i.e., dynamics). Using topic modelling based on large-scale Twitter data of the Chipotle E. coli crisis (N?=?40,610), we identified ten narratives subsumed under two themes (i.e., sharing-based and conversation-based) based on publics’ social constructions of their perceived risks and crisis experience. On the one hand, sharing-based narratives, heavily impacted by publics’ shared media coverage, reflected media crisis narratives and salient risk perceptions aligning with the news agenda. On the other hand, conversation-based narratives, fueled by publics’ opinion expression and emotional venting, demonstrated publics’ interpretations of their experience with the organization in the crisis with less salient but more diversified risk perceptions. Crisis managers are recommended to produce and deliver compelling narratives resonating with different groups of social media publics during crises.     

Models for the analysis of C-reactive protein in statin trials

Elevation in C-reactive protein (CRP) is an independent risk factor for cardiovascular disease progression and levels are reduced by treatment with statins. However, on-treatment CRP, given baseline CRP and treatment, is not normally distributed and outliers exist even when transformations are applied. Although classical non-parametric tests address some of these issues, they do not enable straightforward inclusion of covariate information. The aims of this study were to produce a model that improved efficiency and accuracy of analysis of CRP data. Estimation of treatment effects and identification of outliers were addressed using controlled trials of rosuvastatin. The robust statistical technique of MM-estimation was used to fit models to data in the presence of outliers and was compared with least-squares estimation. To develop the model, appropriate transformations of the response and baseline variables were selected. The model was used to investigate how on-treatment CRP related to baseline CRP and estimated treatment effects with rosuvastatin. On comparing least-squares and MM-estimation, MM-estimation was superior to least-squares estimation in that parameter estimates were more efficient and outliers were clearly identified. Relative reductions in CRP were higher at higher baseline CRP levels. There was also evidence of a dose-response relationship between CRP reductions from baseline and rosuvastatin. Several large outliers were identified, although there did not appear to be any relationships between the incidence of outliers and treatments. In conclusion, using robust estimation to model CRP data is superior to least-squares estimation and non-parametric tests in terms of efficiency, outlier identification and the ability to include covariate information.     

大学数学基础课教学中融入数学建模思想的实践

数学建模不仅限于解决实际问题,也可以是数学发展过程中提出的理论问题。基于近年来在大学数学基础课教学中融入数学建模思想的教学实践,论述了其主要思路与做法。介绍了将数学建模思想融入数学基础课教学的两个教学案例,即微积分方法的本质和从方程组出发引入线性相关与线性无关概念。     

A flexible semiparametric transformation model for survival data

I suggest an extension of the semiparametric transformation model that specifies a time-varying regression structure for the transformation, and thus allows time-varying structure in the data. Special cases include a stratified version of the usual semiparametric transformation model. The model can be thought of as specifying a first order Taylor expansion of a completely flexible baseline. Large sample properties are derived and estimators of the asymptotic variances of the regression coefficients are given. The method is illustrated by a worked example and a small simulation study. A goodness of fit procedure for testing if the regression effects lead to a satisfactory fit is also suggested.     

Communicative Correlates of Satisfaction,Family Identity,and Group Salience in Multiracial/Ethnic Families

Guided by the Common Ingroup Identity Model ( S. L. Gaertner & J. F. Dovidio, 2000 ) and Communication Accommodation Theory ( C. Shepard, H. Giles, & B. A. LePoire, 2001 ), we examined the role of identity accommodation, supportive communication, and self‐disclosure in predicting relational satisfaction, shared family identity, and group salience in multiracial/ethnic families. Additionally, we analyzed the association between group salience and relational outcomes as well as the moderating roles of multiracial/ethnic identity and marital status. Individuals who have parents from different racial/ethnic groups were invited to complete questionnaires on their family experiences. Participants (N = 139) answered questions about relationships with mothers, fathers, and grandparents. The results of the multilevel modeling analyses are discussed in terms of implications for understanding multiracial/ethnic families and family functioning.     

The effect of different data structures,sample sizes on model fit measures

In this study, our aim was to investigate the changes of different data structures and different sample sizes on the structural equation modeling and the influence of these factors on the model fit measures. Examining the created structural equation modeling under different data structures and sample sizes, the evaluation of model fit measures were performed with a simulation study. As a result of the simulation study, optimization and negative variance estimation problems have been encountered depending on the sample size and changing correlations. It was observed that these problems disappeared either by increasing the sample size or the correlations between the variables in factor. For upcoming studies, the choice of RMSEA and IFI model fit measures can be suggested in all sample sizes and the correlation values for data sets are ensured the multivariate normal distribution assumption.