Capturing the broader picture of value co-creation management

The interactional, interdependent, and dynamic nature of value co-creation has made value management in business relationships a particularly challenging issue for both academicians and practitioners. In addition, studies on this topic have mostly focused on managing value co-creation in isolation from the wider relational context without completely capturing the influence of other value processes on value co-creation. This paper examines the broader picture of value co-creation management by providing a model based on interlinked value processes, namely, value communication, value appropriation, value measurement, and value representation. We adopted a qualitative approach based on 86 interviews with managers of both customer and supplier companies, which operated in different industries. Results showed that the management of value co-creation implies considering complex patterns of interconnections with other value processes. In particular, the study will shed light on the centrality of value appropriation to co-create value and on the importance of value representation to coordinate ideas and enable future co-creation opportunities.     

高校师资管理中的矛盾关系探讨

高校师资队伍建设是一个至关重要的问题。在师资的引进、使用、考核和培养过程中,经常会遇到如何处理诸如比较优秀的关键性人才与基本群体、教学与科研、稳定与流动、专职与兼职等关系问题,这些矛盾的妥善解决,会较大地调动教师的积极性、主动性、创造性,有利于教学、科研水平的提升。     

西方服务营销研究的世纪回眸

自从营销学作为一门独立的学科以来 ,实体产品的营销一直作为主流学派主宰着理论界和实务界。但在 2 0世纪 80年代 ,服务营销走出了产品营销的窠臼 ,为营销学的发展开拓了新视野。本文借助UMI、EBSCD、ELSEVIER公司的电子文献库 ,对近 5 0年的服务营销研究进行了回顾 ,依各时期研究内容的不同 ,将这五十年的历程划分为四个阶段 ,并对各阶段研究的主要内容和特点作了简要评述     

经济全球化、区域化与发展中国家的对策

经济全球化与区域化是呈现在人们面前的活生生的现实,它引起了学者和政治家的广泛关注,因为如何认识和对待这个现实,关系到各国的发展前途和命运。本文着重阐述了经济全球化的内涵、动因及效应;经济区域化的进程和发展趋势;经济全球化与区域化的关系和发展中国家应采取的对策。     

“关系圈”稀释“受害者圈”：企业环境污染与村民大多数沉默的乡村逻辑—山东N村个案研究

基于山东N村手套加工厂及其环境影响的调查发现,村落内生企业的关系嵌入与乡村社会分化的叠加效应,是大多数村民面对环境危害而保持沉默的乡村逻辑。乡村作为兼具乡土底色与经济理性的生活共同体,被企业污染建构为具有统合性的整体受害者圈。“同住一个村”的共同体意识形塑大部分村民的环境沉默行为与少数积极分子环境抗争的自我克制,而企业生产建构的获利者群体进一步分化了受害者圈层,村落“双重圈层”互嵌式关系格局阻隔村民通过集体行动制止企业污染的底层路径。农村内生污染企业的嵌入属性加深了村落社会分化、侵蚀了农村环境治理的社会基础,更提醒关注农村污染企业的社区嵌入与村民环境行为选择的复杂性关联。     

社会工作专业实习中的关系问题反思

建立和处理各种关系是社会工作专业实习中一项非常重要的工作。初次实习的学生因为个人经验、技能以及自我的局限,在建立和处理关系上反映出一些值得深入思考的问题。本文重点讨论了学生处理与实习机构和与服务对象的关系问题。最后提出处理一切关系的关键是学生的专业自我。     

光绪朝中朝关系研究

受近代东亚国际形势和外交秩序影响,光绪朝清廷开始对中朝传统宗藩关系进行改造。时人为增强这一关系提出了诸多建议,清廷也开始用近代的政治、经济、外交、军事等手段去加以强化。此等努力虽在一定程度上强化了这一关系,但终难逃失败命运。甲午战争,中国挫败,不仅导致这一关系彻底终结,而且导致日本开始奴役中国和朝鲜。历史显示：中国富强发达不会给朝鲜带来威胁,相反,中国软弱却不利于中国和朝鲜的安全与安定。     

清代喀尔喀蒙古的朝觐与其中的经济关系

清代对于漠北喀尔喀蒙古实施的朝觐制度是满蒙历史发展的一种表现,也是当时统一多民族国家巩固和发展的必要措施。喀尔喀蒙古王公对清朝的朝觐中,体现了清廷的权力,也满足了朝觐者物资需求,在朝觐中有着突出的在物资交换前提下对清朝进贡的内涵及历史意义。主要分析清朝对漠北蒙古的朝觐制度,研究了朝觐所体现的经济关系及其影响。     

水族古文字与甲骨文的联系

长期以来在水族社会使用的《水书》是用水族文字书写的。其年代久远的《水书》呈现的是水族古文字。本文通过对比研究的方式,从时间与地域、书写字体形态、书写文化等三个方面论证,认为水族古文字与甲骨文有密切联系,水族古文字是古代神本文化的活化石。     

A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts

This study aims to systematically analyze and compare studies applying the dialogue approach in public relations to information communication technologies (ICTs) under English and Chinese context. Specifically, we want to investigate the subjects, the adoption of dialogic principles, and the processing of additional valuables of dialogue in selected studies. By identifying 68 relevant peer-reviewed journal articles under English context and 13 under Chinese context, we analyzed different subjects in selected publications, including their research topics, methods, samples and objectives. Moreover, our study also revealed the following results: (1) three dialogic principles were well adopted while the other two were not; (2) public engagement was the most common effect; (3) organizational response was the most common antecedent to dialogue implementation. Future studies are recommended to diversify research methods, topics and relevant technologies. We also call for developing theoretical models for dialogue in public relations and updating dialogic principles and measurements. Based upon the fact that the dialogue approach is less studied under Chinese context, we also offer a path to construct effective and ethical communication between organizations and publics on various ICT-based platforms in Greater China.