Keeping up with the digital age: How the American Red Cross uses social media to build relationships

Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. Results show that practicing public relations through social media is effective and necessary in the emerging digital age, as shown through the Red Cross’ development of a two-way dialogue with younger constituents, the media, and the community. This two-way dialogue has been accomplished primarily through Twitter and Facebook, with barriers such as lack of staff and time, and opportunities to improve National Headquarters and local chapter relations. The insights shared by the American Red Cross are useful for both public relations scholars and professionals to help them understand and apply social media practices to build strong, lasting relationships.     

英汉数字习语与文化关系

语言是文化传承的载体,英汉数字习语在英汉两种语言的发展过程中起着重要的作用,它们承载着英汉两个民族鲜明的民族特点和独特的思维方式。英汉数字习语与各自文化相连,存在于宗教信仰、美学观念、神话、社会风俗和地理环境等各个社会领域,深刻折射出了英汉民族文化的传统和特色。     

“传统”的发明：建国“十七年”中国古典文学英译研究

中华人民共和国首十七年（1949-1966,简称建国“十七年”）是一个新生的现代民族国家力求在国际社会上赢得认同的关键时期.这一时期也是国家机构主动对外翻译中国文学的开创时期.由作为国家对外宣传机构的外文出版社组织翻译了一批中国古典文学作品,意图藉此对外再现作为新中国之遗产的古典文学形象,为新生的民族国家提供历史合法性.翻译古典文学作品由此成为重构或者“发明”新中国“传统”的手段.     

大学英语词汇教学中语义学理论的合理运用

本文试通过对语义学理论的探讨,寻求指导大学英语词汇教学的有效方法,以提高学生的学习水平。     

The Influence of Race/Ethnicity and Gender on Psychological and Social Well-Being

Abstract

Psychological and social well-being was investigated, using a sample of non-disadvantaged African American men and women, and White men and women. Three standardized scales, the Generalized Contentment Scale, the Kansas Marital Satisfaction Scale, and the Cohesion subscale of the Family Adaptability and Cohesion Evaluation Scale were used to measure well-being. The data were analyzed through t-test, ANOVA, and regression statistical procedures.

An association between race, gender and well-being was supported. More importantly, race was found to be the most important single variable in predicting levels of well-being. These results may support the continuing significance of race in the lives of African American individuals and families.     

汉英植物命名比较初探

运用比较词源学理论对汉英植物命名进行比较研究，揭示植物命名的一般规律以及人类在植物命名过程中的意识体现。汉语与英语在命名取象上具有类比性、具象性、单一性等方面的共性，但在文化上却表现出很大的差异。     

英语口语习得者心理状况与英语口语水平的关系研究

以200名大学本科生为研究对象,采取问卷调查、随机访谈和语言测试相结合的手段,对英语口语习得者的心理因素之间的关系,以及各因素与英语口语水平之间的关系进行了研究。结果表明：第一,英语口语习得者的个人心理因素对口语习得者的英语水平影响显著,且个人心理因素之间相互影响。英语口语水平较低及较高的习得者的自信性及学习兴趣强于中等水平者,而中等水平者的焦虑感却高于英语口语水平较低及较高者。第二,社会心理因素即学习动机、学习方法及学习环境与习得者的口语水平存在一定的相关性,各因素之间成正态分布。因而得出结论：个人心理因素是影响口语习得的内因,而社会心理因素是外因。     

Perception of Substance Use Problems in Asian American Communities by Chinese,Indian, and Vietnamese American Youth

SUMMARY

The study was a cross-sectional survey using a convenience sample of 87 Asian American youth respondents to examine their perceptions of substance use problems in the Asian American community. The authors examined respondents' perceptions of the severity of substance use problems in the Asian American community, perceived characteristics of persons with problems of substance use, perceived etiology of substance use problems, beliefs about treatment, perceived help-seeking preferences and helpful services. The youth demonstrated an increased awareness of the severity of substance use problems in the community, although such awareness was more prominent for drinking problems than drug use problems. Respondents showed a positive attitude toward treatment, although such an attitudinal change was not yet accompanied by a change in their behavioral preferences. Findings suggested a tendency for Asian American youth respondents to utilize personal resources rather than professional help or formal treatment programs in response to substance use problems. In addition, respondents shared similar “myths” of Asian problem drinkers and drug users. Implications for developing culturally relevant interventions for prevention and treatment as well as future research are discussed.     

面向新世纪素质教育中学英语教师的培养

心理素质、自学能力、计算机辅助教材的应用、教学实习和课堂教学评鉴,这些方面在教师培养过程中应得到重视。