Unmanaging public relations: Reclaiming complex practice in pursuit of global consent

Globalisation raises numerous problems for contemporary public relations theory. In a world where the geographic reach of organisations routinely spans cultures and nation states and where issues of culture, economics and politics are inseparably intertwined, the discipline of public relations has established a distance from the immediacy of the marketplace, failed to fully engage with discussions of culture. By taking a relentlessly managerialist approach, theorists have also failed to recognise the true complexity of public relations practice and this has marginalised aspects of practice that, though nebulous and intangible, are none the less real. This paper argues that attention needs to shift towards the complexities of practice, in order to recapture and theorise a distinctive occupational field with the aim of better understanding the relationship between universal humanising principles, on the one hand, and the purposive demands of capital, on the other; the attempt to theorise how public relations makes profitable sense in society. The paper was prompted by the author's reflections on auto-ethnographic research into the public relations field, part of an ongoing research project.     

生命的宣言与告白——“生命美学”述评

应运而生的生命美学 ,选取了独特的理论视角 ,从人本身出发 ,从生命活动出发 ,以审美活动作为研究的中心 ,具有原创性、深刻性和当代性的理论品格。作为刚刚诞生的新理论 ,它还显得不够成熟 ,但经过学术的砺炼 ,它的成熟是完全可以预期的     

“文化大革命”期间党的指导思想存在着两个发展趋向吗?——评《论“文化大革命”期间党的指导思想的两个发展趋向》一文

"文化大革命"时期是一个大动乱的时期.这一全局性错误之所以会发生,并且延续十年之久,是由于毛泽东同志在指导思想上陷入了无产阶级专政下继续革命的泥淖之中难以自拔,而全党又自觉不自觉的接受了毛泽东的错误思想所致.这期间党的一些领导人包括毛泽东本人在内虽然也有一些正确的想法和做法,但都不能上升到指导思想高度去认识.事实上,整个十年文革期间也不存在一个与无产阶级专政下继续革命理论相对立的所谓正确的指导思想.所以,说"文化大革命"期间党的指导思想存在着两个发展趋向是难以成立的.     

长三角区域文化整合与区域经济合作初探

区域文化整合对促进长三角区域经济合作至关重要。分析了长三角区域文化整合的基础和现状,探讨了文化整合对区域经济合作的促进作用。在此基础上,提出以文化整合促进长三角区域经济合作的四个举措：文化圈的共建、文化产业的共赢、文化组织的共荣以及文化成果的共享。     

《读书人是幸福人》说课设计

说课,是检验教师教学基本功的手段之一,它不同于一般的发言稿和课堂教学,它要求说者比较系统地介绍自己的教学设计及其理论依据(包括大纲依据、课程标准依据、教学法依据、教育学和心理学依据等),而不是宣讲教案,也不是浓缩课堂。它的核心在于说理,在于说清为什么要这样教,用什么理论来支持教学,说课的重点在于教学重点和教学难点的突破上。说案不同于教案。     

译者责任和文化现实

纵观中国的翻译史 ,不难看出译者在各个历史时期都发挥了不可替代的作用。然而 ,不同时代的译者所发挥的作用是不同的 ,因为他始终受到社会文化现实的影响和制约。本文结合当今时代特点 ,提出译者要对祖国语言负责 ,对祖国文化负责     

《说文解字》“女”部字及其文化内涵

《说文解字》是我国析字形、解字义、辨读音的文字学专著。本文在对284个《说文解字》中“女”部字及女性文化相关字进行全面考察的基础上,依据《说文解字》中“以类相从,以义相贯”的分类原则,建构“女”部字分类体系,将其分为姓名、称谓、婚嫁、女性价值评判标准、中性字五个类别;通过《说文解字》与《现代汉语词典》中“女”部字对比,研究“女”部字形义变化;探讨“女”部字中反映出的古代女性主流社会地位和古代婚姻制度。     

Interfamily economic exchange: A function of culture or economics?

This study explores differences in inter-household exchange of goods and services in Anglo- and Mexican-American families controlling for income level and for ethnicity. The extent of such exchange, its perceived importance to the family's quality of life, satisfaction with the exchange, and the relation of persons in the exchange process are examined. Significant differences are found more often between higher income Anglo- and Mexican-Americans than between low-income families, both in the family providing goods and services for others and in the receipt of them. Higher income Mexican-American families are more likely than their Anglo- counterparts to exchange with relatives. Ethnic effects are more prevalent in higher income households than in low-income households. Economic effects are more predominant than ethnic effects.This study contributes to interregional Agricultural Experiment Station Research Project NC-128, Quality of Life as Influenced by Area of Residence. Cooperating states: Arizona, California, Colorado, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Nevada, Ohio, Texas.Flora L. Williams' current research interests include income adequacy, financial problems, and indicators of change in economic well-being. She is an Associate Professor, Consumer Sciences and Retailing, Purdue University, West Lafayette, IN 47907.     

行政强制措施检察监督研究

对行政强制措施实行检察监督是十八届四中全会赋予检察机关的改革任务。在全面依法治国和监察体制改革背景下,检察机关履行行政强制措施检察监督职能既有必要性,也有可行性。在下一步检察改革过程中,应当坚持有限监督、适时监督、行政先行救济原则,探索采用检察建议、支持起诉、督促纠正违法、提请责任追究等方式对违法行政强制措施进行监督。     

幼儿园自主活动特征剖释

当前学前教育课程改革背景下,遵循幼儿的发展规律,顺应幼儿的学习特点,以幼儿为主体的自主活动的理念已经深入人心。幼儿园对自主活动的目标、内容、组织方法、评价方式等范畴的实践进一步明确,但在实施过程中,也遇到了难以调和的症结点。以自主活动的主要特征为主线,从活动平台的“自然”与“人文”的环境建构,活动主体的“自主”与“引导”的交互建构,活动架构的“显”与“隐”的内在建构,活动获得的“量”与“质”的发展期待四个维度加以剖析,可以帮助学前教育工作者系统、深入的理解幼儿园的自主活动。