虚拟语气——意象空间的映射产物

虚拟语气的形成有赖于言者以何种方式表述心中之意,而意象的构成离不开主体情感的对象化。以主体情志去诠释客体,并赋予客体某种情志的指向性,让无形之意取得可感可观的物质形式,势必会造成概念结构的隐喻化,导致语用句法层面上的语法化。这一系列的演变都悄然发生在意象心理空间投射映现之中。     

Managing a nation's image during crisis: A study of the Chinese government's image repair efforts in the “Made in China” controversy

The image of a nation is crucial in the conduct of international relations (Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). A favorable image plays a critical role in asserting one's influence (Benoit, W. L., & Brinson, S. L. (1994). AT&T: “Apologies are not enough”. Communication Quarterly, 42, 75–88; Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review, 32, 91–96). Often, strategic communication tools like public relations and media diplomacy are used to enhance a nation's image (Giffard, A., & Rivenburgh, N. K. (2000). News agencies, national images, and global media events. Journalism Quarterly, 77, 8–21). In 2007, China's reputation as “the workshop of the world” (Gaulier, G., Lemoine, F., & Unal-Kesenci, D. (2005). China: A workshop of the Cd and a market for Europe. At: http://ideas.repec.org/a/cii/cepill/2005-245.html. Accessed on 14 May 2009) came under severe threat with a series of product recalls. This was arguably the first time that allegations of product deficiencies were targeted at a country. Using the image repair theory, this paper examined the strategies used and the image these strategies generated for China. Findings showed that the initial defensive strategies generated an image of a hurried and harried country. After it was willing to confront the crises through corrective action, a surer and more determined image emerged.     

Are crisis communicators practicing what we preach?: An evaluation of crisis response strategy analyzed in public relations research from 1991 to 2009

Quantitative content analysis is used to evaluate crisis response strategy analyzed in more than 18 years of research published in crisis communication literature in public relations to reveal its effectiveness, nature, and contextual application. Analysis of 51 articles published in 11 different journals using two dominant theories in public relations crisis communication literature, Benoit's Image Restoration Theory and Coombs’ Situational Crisis Communication Theory, indicates a lack of diversity in cases analyzed by scholars, gaps between theory and practice, and pressing directions for future research in crisis communication.     

意象:中西诗歌中的文化投影

文化必然通过文学去求得充分的体现泅为任何文学内容和艺术方式都有文化的投影,诗歌也不例外。作为诗学中的重要美学要素,意象一方面受制于文化,有文化的投影;另一方面,也会反映文化。本文从艺术的“真”、“意”的稳定性以及能否构成意境等三个方面比较了中西诗歌的意象,通过文学现象去返观文化,通过比较中西诗歌意象的不同特征去透视中西文化的差异。     

《云南映象》模式的思考

文化产业是21世纪的朝阳产业,这已是不争的事实。问题的关键是各地的情况不一,找出适合自己发展特色的路子才是至关重要的。云南的民族文化资源十分丰富,产业化运作模式多样。最近,杨丽萍的大型原生态歌舞《云南映象》的成功上演,正试图探索一种文化产业的发展模式。     

光谱成像的原理、技术和生物医学应用

将光谱精确定量分析特性与图像定位检测特性相结合,形成新颖的综合分析技术,是光谱成像技术的目标和特征。本文介绍光谱成像的原理和我们研制的显微荧光光谱成像系统,及其在生物医学领域的若干应用实例。实验证明,光谱成像技术是有广泛应用前景的综合分析技术。     

论《西游记》的奇趣美

清人张书坤认为,在明代四大奇书中《西游记》当名为“第一奇书”,论文在细读文本的基础上,分别就其题材、境界和形象三个方面展开讨论。     

The image repair strategies of Terrell Owens

Terrell Owens presents perhaps one of the most interesting challenges in sports public relations. Widely considered one of the National Football League's most talented athletes, he is also widely criticized as one of its most self-centered. When the Philadelphia Eagles refused to renegotiate his contract after one season, he became sullen with the press, belligerent with the coaching staff, and publicly critical of his team and quarterback. As a result, the Eagles deactivated Owens. Owens and his agent then attempted to repair the damage in a press conference, which is the subject of this study. On the whole, the press conference was a tremendous failure. Although Owens displayed a contrite demeanor, emphasizing mortification and bolstering strategies, he hurt his case by sidestepping the blame for the conflict. Rosenhaus sealed his client's fate by launching numerous indignant attacks against Owens’ accusers, and appearing aggressive and arrogant when employing bolstering and mortification strategies. Both men painted Owens as the victim, and neither discussed any corrective action Owens planned to take in order to prevent future conflicts. Ultimately, their rhetoric demonstrated a complete failure to understand the culture of team sport, which demands unity, commitment, and sacrifice, and failed to earn Owens’ reinstatement.     

"五四"时期知识分子的角色定位和形象抒写

“五四”时期,知识分子肩负着启蒙与救亡的双重任务,在思想先驱与革命战士的角色选择上,他们大多将角色定位在“人的解放”与“文的解放”上,试图走出一条经由“立人”而“立国”的道路,“自觉”与“浪漫”可以称之为这一时期知识分子角色的两大基本特征,对应于此,文学作品中的知识分子心灵世界也经历一个由高亢到苦闷到孤独的阵痛过程。     

试析《易》象的美学涵义

文章通过解释“象”的涵义,对“象”两个重要规定“立象以尽意”和“观物取象”分别进行阐释,分析其内在的美学涵义,并试图说明它们对中国古代美学研究和艺术创作所产生的深远而持久的影响,进而来体现《易》象所包含的博大精深的哲学思想,及其丰富的美学涵义。