产品机会缺口分析

产品机会缺口分析作为新产品开发中研究用户需求的一种方式,它所要扮演的角色是在社会新趋势下发现现有产品的不足和产品使用者的潜在需求,从中找出产品的创新、改进空间,并以此来引导新产品的开发。社会趋势发生改变,用户对产品的评价标准会有所不同,产品角色也会发生相应的转变。当现有产品所能满足的与用户的新需求之间出现空缺时,就会出现产品的机会缺口。文章通过当前产品的情感价值需求这个机会缺口的分析来说明之。     

列宁晚年经济发展动力思想的利益转向

20世纪20年代初,苏维埃俄国在国内战争结束后,进入恢复建设时期,但经济发展却面临着严重的主体动力危机,其重要原因在于“战时共产主义”政策缺乏对劳动群众的利益关怀。对危机的反思使列宁领导下的布尔什维克党实现了经济发展动力问题上的利益转向,实行了新经济政策,从而通过以人民群众利益为中心、以利益的驱动和引导为特征的经济发展动力机制和与之相适应的体制措施,使苏俄经济得到了恢复和发展。     

Applied Learning: A Project for Graduate Social Work Students

This paper describes a pilot project to develop an effective applied learning experience for graduate social work students. An asset-based social justice model was used as a guide in the development of the project. Importance was placed on the host community determining its own needs and the contributions the students would provide. A partnership with community stakeholders was developed. The stakeholders decided the needs to be addressed and the faculty prepared the students to meet those needs. Successes and limitations of the pilot project are reviewed.     

城市经济圈发展助推区域一体化——兼论南沙新区与港澳的经济合作

根据区域一体化理论,结合新时期广东省在推进珠三角一体化中,建立和发展广佛肇、深莞惠和珠中江三个经济圈的实践,分析了区域经济一体化对区域整体发展的新意义、地位和作用,讨论了珠江三角洲通过建设和发展若干个以经济发展为核心的现代都市圈,对于新时期加强与港澳经济合作,促进区域经济一体化的更好发展颇具深远的意义和作用。     

Adding Sexual Orientation to New York State's Human Rights Law: Initial Information About Implementation and Effectiveness

While previous research has focused on measuring employment discrimination based on sexual orientation and establishing the need for laws that protect against such discrimination, very little research has evaluated the effectiveness of current nondiscrimination laws. This exploratory research considers the addition of sexual orientation to New York State's Human Rights Law as it relates to employment. In an effort to better understand the implementation and overall effectiveness of the law, attorneys in New York who specialize in employment law were surveyed. The survey results, based on the responses of 34 attorneys, provide insights into how well the law has initially protected individuals from discrimination, and how well it has provided redress for claimants of employment discrimination. The initial results of the research suggest that employees mostly seek redress for a hostile work environment, that potential claimants are concerned with confidentiality and retaliation, and that more training for employees is needed to combat employment discrimination based on sexual orientation.     

Medieval propaganda, longue durée and New History: Towards a nonlinear approach to the history of public relations

This article offers a new perspective on the historical approach to public relations by drawing from the work of French medievalist Jacques Le Goff, who was the principal representative of the Nouvelle Histoire (New History) French historiographical movement. Based on the notions of mentality and longue durée, which Le Goff inherited from the Annales movement, we propose that a nonlinear approach to the history of public relations will help to extend its time scale back to the beginnings of civilization. This seeks to overcome the historical boundaries usually established between the prehistory (or proto-history) and the history of public relations as a profession.     

高校思想政治理论课“三进”方式方法探析——以《马克思主义基本原理概论》为例

为了让习近平新时代中国特色社会主义思想“进教材、进课堂、进头脑”，需要从方式、方法层面进行分析。在深耕教材的基础上，发现2018版《马克思主义基本原理概论》教材在融入习思想时，依据不同内容主要采取了文献参考式、引入说明式、说明原理式、补充创新式、替代更新式等方法。为有效做好教材体系向教学体系转换，针对教材中对习思想融入的不同方式，可以因内容分别或组合选择活动拓展法、课前一语法、习近平话语中心式教学法、问题式教学法、案例教学法等。在转化过程中，在方法论上必须坚持马克思主义辩证法，具体问题具体分析，做到转化有法但无定法；在转化的内容和方法的关系上，必须坚持内容和方法的有机统一，从习思想和教材整体视角审视转化，处理好整体与部分的关系；在思政课的价值引领方面，必须处理好真理与价值的关系，把转化最终落脚于价值转化，使习思想真正入脑、入心。     

论新媒体冲击下纸媒的生存与发展——以报纸为例

互联网的发展、智能手机的普及使传统的传媒环境和格局发生了翻天覆地的变化。新媒体的崛起与壮大给以纸媒为代表的传统媒体带来了前所未有的冲击，但不可否认的是，纸媒自身依然有不可替代的优势。本文主要以报纸为例，从纸媒传播内容的深度和可信度、纸媒对于受众文化素质的要求以及纸媒的表现形式、和受众的互动等方面的特点入手，分析在新媒体的冲击下纸媒所面临的生存现状，并且在此基础上指出将来纸媒应该如何利用新媒体的技术来促进自身的发展，更好地实现新媒体与传统媒体的融合。     

茂名海洋可持续开发法律问题研究

《广东茂名滨海新区总体规划》的通过，标志着寄托茂名未来梦想的滨海新区的建设蓝图已然绘就。茂名滨海新区建设过程中，海洋资源处于核心地位。海洋资源的可持续开发将是茂名打造未来世界级石化产业基地的保障。海洋资源的可持续开发利用离不开政策与法律的维系与支持。文章重点分析了茂名滨海新区海洋资源可持续开发过程存在的法律问题及其法律对策。     

青春文学的崛起

＂青春文学＂的崛起是新世纪以来中国文坛最靓丽的景观之一。以＂80后＂为主体的青春文学作家,创作了一大批风靡国内的、以青少年为消费群体的文学作品,并在文学市场上取得令前辈作家侧目的成绩。从崛起到分化,再到逐渐成熟,青春文学走过了一段波澜壮阔的历程,成为和＂纯文学＂并峙的文学种类。尽管青春文学还显稚嫩,但随着青春文学作家的成长,我们有理由相信他们能写出无愧于时代的作品。