网络环境下数字化产品适用的营销模型研究

互联网和电子商务的广泛应用与开展,为数字产品营销提供了巨大的市场空间.同时,数字产品独特的交易过程也使其营销过程不同与传统产品.本文探讨三种经典的营销模型4P、4C和4S应用到数字产品的营销时的适用性.在已有研究总结出的四条命题基础上,通过三种渠道收集了45个数字产品营销工具作为样本,采用分类方法将三种经典的营销模型作为分类框架,对样本进行分类比较研究,验证了提出的五条假设并发现了三条有意义的结论:其一,数字产品的可试性和其需要的营销工具数量显著相关;其二,三种营销模型对不同种类的数字产品存在适用性的差异;其三,在网络营销环境中,数字产品常用的传输模式(下载和交互)与其适宜的分销方式(网上商店和独立网站)之间存在因果关系.     

品牌个性维度的本土化研究

品牌个性维度一直是营销理论研究和营销实践领域中的一个热点课题。Jenniffer Aaker于1997年首次系统地发展了基于美国的品牌个性维度及量表,日本和西班牙的品牌个性维度及量表也相继诞生。然而,中国的本土化品牌个性维度及量表却仍然是一个空白。本文首先采用了西方的词汇法、因子分析和特质论作为方法论基础,以来自中文语言、中国的品牌为内容,经中国消费者的实证研究发展出中国的品牌个性维度及量表,并从中国传统文化角度阐释了中国的品牌个性维度——“仁、智、勇、乐、雅”。然后本文对中国的品牌个性维度与美国、日本的品牌个性维度进行了跨文化比较研究。     

国内外战略联盟理论研究评述

本文从战略联盟出现的理论阐释、形成、价值创造与分配、组织间关系、联盟管理障碍与联盟管理者等几个方面总结了目前国内外在战略联盟理论研究方面的现状,并进一步指出了其不足以及对今后有关研究方向的建议。     

The Job Demands-Job Control Model and absence behaviour: results of a 3-year longitudinal study

Empirical results of earlier studies only marginally supported the relevance of Karasek's Job Demands-Job Control Model for absence behaviour. Since longitudinal studies with respect to these relations were largely lacking, a four-wave panel study was carried out using data from 1755 male employees of a technical maintenance firm in the public sector. Job demands, job control, physical working conditions, and the employee's age, education, and health were measured in one year and absenteeism in the same year and in the next 3 years. Data were analysed with linear regression and Poisson regression techniques. The Poisson regression technique was superior to the linear regression technique in explaining absence. Age, health and prior absence were the best predictors of later absence behaviour. With respect to the Job Demands-Job Control Model, the main findings of the study were (1) that job control was significantly associated with a low number of simultaneous and later absence days, and (2) that, contrary to expectations, job demands were also related to a low number of simultaneous and later absence days. These results hold when age, health, education, prior absence, and working conditions are controlled for. Job control and job demands did not predict later absence frequency. In the discussion it is suggested that a high level of job demands may not only be harmful for the well-being of employees but also work as 'a pressure to attend'.     

Distribution of Exposure Concentrations and Doses for Constituents of Environmental Tobacco Smoke

The ultimate goal of the research reported in this series of three articles is to derive distributions of doses of selected environmental tobacco smoke (ETS)-related chemicals for nonsmoking workers. This analysis uses data from the 16-City Study collected with personal monitors over the course of one workday in workplaces where smoking occurred. In this article, we describe distributions of ETS chemical concentrations and the characteristics of those distributions (e.g., whether the distribution was log normal for a given constituent) for the workplace exposure. Next, we present population parameters relevant for estimating dose distributions and the methods used for estimating those dose distributions. Finally, we derive distributions of doses of selected ETS-related constituents obtained in the workplace for people in smoking work environments. Estimating dose distributions provided information beyond the usual point estimate of dose and showed that the preponderance of individuals exposed to ETS in the workplace were exposed at the low end of the dose distribution curve. The results of this analysis include estimations of hourly maxima and time-weighted average (TWA) doses of nicotine from workplace exposures to ETS (extrapolated from 1 day to 1 week) and doses derived from modeled lung burdens of ultraviolet-absorbing particulate matter (UVPM) and solanesol resulting from workplace exposures to ETS (extrapolated from 1 day to 1 year).     

高职数学“自主探究”教学模式的实验研究

探讨“自主探究”教学模式对高职数学教学具有重要的作用。研究结果表明：（1）学生的自主探究能力与学生学习兴趣、学习态度之间有密切联系。（2）“自主探究”教学模式在培养学生自主探究能力方面是有效的，并且效果显著。（3）“自主探究”教学模式在提高学生的数学成绩方面是有影响的。     

《古兰经》注释学发展史研究

自伊斯兰教先知穆罕默德注释《古兰经》起，《古兰经》注释便逐渐发展成为伊斯兰文化体系中举足轻重的传统学科——主释学（‘ilma1-tafsir）。注释学历经两大时期形成并完善：口耳相传时期——枞先知穆罕默德时期到再传弟子时期；文字记载时期——始于阿拔斯王朝早期，结束期不得而知。注释学的发展以及涌现出的大量学术成果，彰显出历代穆斯林阐释《古兰经》微言大义的学术动态，反映了伊斯兰文化学术的纵深发展。     

新世纪管理与组织研究面临的挑战

近一个世纪来,管理理论和组织学研究促进了一系列根本性改变的表述,使得管理者们在其职业生涯中必须大量地学习、学习、再学习。人们会认为,在大学商学院里,应该是组织学研究者们而不是其他领域的专家,引导着适应变化环境的新范式的发展。然而,本文将指出组织学范式的研究与经营实践迄今为止基本上是相互分离的。本文还将详细说明,尽管存在着这种分离,经营范式文献对组织学研究和引导它的理论范式还是产生了相当大的影响,特别是在这个“实用知识”越来越受重视的年代。     

论我国古代少数民族政权改革的特征

我国古代少数民族政权改革的特征是：学习汉族的先进化、重用汉族知识分子、迁都而治、改革获得成功，这些改革在中华民族化建设方面都起了伟大作用。     

中体西用思想与维新运动

中体西用思想是一种流变发展的文化观念，在近代中国社会的新陈代谢中得到不断地充实发展。在维新活动中，中体西用思想是维新人士宣传维新理论、拉拢中间势力、反击顽固势力和推动变法深入的理论基础。变法的最终失败并非中体西用理论的失败，而是中国传统局限与历史偶然因素相互作用的结果。