TARGETING WORKING PROFESSIONALS: A MASTER'S OF ARTS IN GERONTOLOGY

This overview of an online degree programme aims to develop a concrete illustration of an exploding array of courses and programmes. The approach at the Ethel Percy Andrus Gerontology Center, at the University of Southern California, seeks to address a targeted audience and to build on the special strengths and more unique degree programmes of the University.     

Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’

Considering the integral relationship between public relations and democracy (Martinelli, 2011) coupled with the growing use of social media for democratic aims (Smith, 2011) the current study examines the effectiveness of Twitter as a public relations communications tool for congressional campaigns. Specifically, as a means of testing Twitter's effectiveness in informing and engaging voters, congressional candidate and political party Twitter use for all 435 U.S. House of Representatives races (N = 1284) are compared with 2010 election outcomes. Results indicate that candidates’ Twitter use significantly increased their odds of winning, controlling for incumbency and Party ID. Additionally, significant differences between incumbents’ and challengers’ Twitter use during the election cycle emerged, which has important implications for public relations practices aimed at achieving democratic outcomes.     

The Relationship between Adult Students' Instructional Technology Competency and Self-Directed Learning Ability in an Online Course

The main purpose of this research was to examine the relationship between adult students' self-directed learning (SDL) ability and instructional technology (IT) competency in an online course. The study also investigated motivation and learning strategies that the students used to learn IT. The research involved surveying 198 continuing education professionals who took online courses at a large Midwest state university. The results indicate a statistically significant positive correlation between SDL ability and IT competency in students with above average SDL ability. The results also indicate that motivation is an important factor for learning technology in an online course regardless of the students' SDL ability. Additionally, the results show that students with higher level of SDL ability are likely to exhibit higher level of self-efficacy for learning and performance, and higher level of effort regulation.     

浅谈网络会计发展存在的问题和几点建议

网络会计是建立在网络环境基础上的会计信息系统,相对于传统会计,它使得会计信息提供更及时、披露更全面、资源利用更充分、效率更高.但它也存在网络技术、会计数据安全风险,需采取有效措施应对.     

中韩两国网上购物市场状况比较研究

随着互联网经济的高速发展,电子商务作为新兴的商务应用领域,正在影响和改变着社会经济生活的各个方面。文章从电子商务的消费市场角度,对中韩两国的网上购物市场状况进行比较研究,分析两国市场存在的差异,为我国网上购物市场发展提供一些参考。     

基于活动的网络课程设计框架及其应用研究

与美国MIT开展的OCW运动相对应,中国从21世纪起在E-Learning资源建设方面走了一条网络课程开发的道路.在网络课程开发中,人们往往注重教学内容的设计和展示,而对如何设计和支持教与学的活动较为忽略.本文重新审视网络课程的结构框架,从学习活动的视角出发,提出了一个以活动为中心的"角色-活动-环境"(简称R-A-E)网络课程设计框架,并依据这个框架介绍如何围绕教学需求、针对课程特点设计网络课程.     

面向汉语国际教育的移动电子辞书发展探析

移动技术为汉语辞书发展提供了新的驱动力,汉语国际传播为移动辞书提供了新的应用领域,移动网络和汉语国际教育的发展决定了移动电子辞书建设的发展方向和必要性。面向汉语国际教育的移动掌上辞书在内容、表达和体验上有其独特的特征。移动电子辞书给汉语学习模式带来了创新,有利于促进汉语的国际传播。     

充分发挥网络电视的育化功能 努力提高大学生思想道德素质水平

高校校园网在高校思想政治工作中扮演着极其重要的角色,利用高校已有的电视节目制作优势并和网络技术充分结合,发挥网络电视在高校思想政治工作中的重要作用,把高校的思想政治工作纳入到校园网络电视的整体建设和设计之中,努力提高大学生的思想道德素质。     

关于网络隐私的思考

通过对网络隐私现状的分析,提出了要解决网络信息与公民隐私的日趋激烈的矛盾需要多方面措施的完善和技术的更新,并指出了一些可行的解决方法。     

Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites

This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites. It analyzed different online strategic communication of corporate websites from two different nations—the United States and China. Results indicated that U.S. corporations were more likely to highlight online marketing interactivity and social responsibility, which integrated marketing and public relations as their online communication strategy. Chinese corporations provided more online spaces for the consumer–consumer interactions and emphasized corporation-oriented information.